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Facebook Marketing for Brands

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Rodney Rumford
Rodney Rumford

Rodney Rumford: CEO of Gravitational Media presented on how brands have many different opportunities to reach the 67 Million facebook users.

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Facebook: Marketing Opportunities for Your Brand By Rodney Rumford CEO: Gravitational Media Publisher: FaceReviews.com
66 Million Users 16,000+ Apps on platform Penetration: North America & England Time on site: Ave = ~ 20 minutes Typically college educated Multiple Opportunities to reach
Frictionless WOMA Facilitates Customer Acquisition Quickly Low Cost of Client Acquisition Allows Demographic Targeted Marketing
• Lead Generation • Brand Extension, Exposure & Loyalty • Commerce • Customer Engagement & Evangelism • Traffic • Fan Pages • Frictionless WOMA • Groups • Applications • Advertising: Targeted • Sponsored Groups: Min 100k Ad Spend
Applications Groups Paid Groups Targeted Ads News Feed Ad Buys Pages Beacon Guerilla Execute with a Cohesive Strategy
New way to micro-touch & communicate
Where I’ve Been Travel Industry: 65K daily users Opportunity for brands to engage Relevancy
25,702 member 259 discussions Ways to spread
Personal relevancy
18,884 Fans 523 Disc. 3240 Photos Products 4802 Wall Video Shwag
Blockbuster Ad Minimum 100k Banner 1 per page Landing page
Advertise in apps Adknowledge (Cubics), Lookery, Social Media, Appsaholic, etc. Check out relevant networks (Zynga, SGN) More coming
Metrics: Determine What Matters Use Multi-Pronged Approach Target Market Measure Marketing Performance Engagement: Viral Multiplier Frequency of Return Fans, Conversations, Conversions…
Mini-Feed News-Feed Requests/Invites Notifications email Shared Items Profile Page App Discovery Behavioral Based Interaction: Value
1. Start At The End 2. Defined Business Opportunities & Objectives 3. Simplified and Engaging Application 10K foot 4. Application Strategy 1K Foot, Viral Tuning 5. Embrace Multiple Marketing Vehicles: Measure ROI 6. Continual Improvement & Measurement 7. Flexibility, Experimentation & Evolution
Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174

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