1. SAMPLE APP
MARKETING KIT &
PROMOTIONAL ASSETS
FOR PUBLISHERS
The First Integrated Mobile App Platform
2013

2. App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 2
App Store Assets..............................................................................p3
Social Design Collateral...................................................................p4
Standardized Advertising Collateral ...............................................p5
Landing Page....................................................................................p6
Smart-App Banner............................................................................p7
Mobile App Prompt...........................................................................p8
Press Release ...................................................................................p9
TABLE
OF
CONTENTS

3. Rumble provides publishers with everything they need to prepare for app
submission, go through the approval process and then distribute, manage
and promote their custom branded app post-launch.
What:
App description, multiple size icons, categorization, keywords, screenshots
and any other app requirements for iOS, Android, Windows & Kindle.
Key Benefits:
App store search optimization which improves app discoverability and
increases app downloads.
APP STORE ASSETS
Features:
App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 3
1. Icons
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2. App Store Presence
3. Version Update
4. Search Optimized App Name & Keywords
5. Categorization
6. Screenshots
App Store Product Page

4. SOCIAL DESIGN COLLATERAL
App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 4
Rumble provides publishers with multiple design collateral assets for social
channel promotion of their app. Publishers own the assets and can choose to
create unique social accounts for their mobile apps or use the assets with their
core brand accounts to promote the launch and on-going app marketing.
What:
Facebook timeline and profile assets, Twitter background, cover image and
profile assets.
Key Benefits:
Call to action to drive app installs, social sharing to increase brand
awareness and design consistency across online channels. Rumble also
provides a publisher promotion kit which helps advise publishers on best
practices for app marketing and visibility.
Features:
Twitter Background
Facebook Timeline Banner
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1. Multiple Design Options
2. Download Call-to-Actions
3. Branded Screenshots of App

5. STANDARDIZED AD COLLATERAL
App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 5
Rumble provides publishers with multiple advertising collateral assets for
promotion of their app on their own website as well as any advertising channels
and platforms. Besides providing assets in all the standard ad sizes, Rumble
also offers multiple design options. Each asset is optimized with a clear
call-to-action to download the app with one click.
What:
IAB assets with links to download in multiple sizes: 300x50, 320x50,
300x250, and 728x90.
Key Benefits:
Optimized for “Click to Download” call-to-action. Can utilize to run mobile ad
campaigns through multiple ad platforms via display advertising or in-app
advertising utilizing a CPC model. Ability to target users by geography, device
and other demographics. Besides increasing downloads, it also raises brand
awareness.
Features:
300x50
320x50
300x250
728x90
1. App Icons
2. Multiple Color Schemes
3. Branded App Screen Shots
4. Download Links
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6. LANDING PAGE
App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 6
Rumble provides publishers with a dedicated landing page to promote the app
online. The page allows users, as well as press, to learn more about the app
including detailed descriptions of the app features. The landing page also drives
downloads with multiple calls to actions for each device and platform that the
app is available on.
What:
A web landing page coded in HTML that includes: customized design based
on the publisher’s design guidelines, brand logo with link to the publisher’s
website, app icon, app summary, app features, app screenshots, and
download links with icons for each platform and device.
Key Benefits:
A long-term asset that publishers can use not only to promote the launch of
the app but in continued, on-going promotion of the app. A resource for users
to learn more about the app and the unique features provided. A press asset
to increase the likelihood that press outlets and app directories with feature
the app given they have one place to find everything they need for coverage.
Features:
1. Install Links
2. Multiple Color Schemes
3. App Features
4. App Icon
5. Screen Shots
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Publisher Landing Page

7. SMART-APP BANNER
App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 7
Rumble provides publishers with one line of code to add to their mobile website
so that when users visit the publisher’s website from a mobile device they are
automatically notified of the mobile app with a call-to-action to download the app
in the app store.
What:
Smart-app mobile banner that is easy to implement with one line of code
provided by Rumble that automatically targets all readers using a mobile
device with a call-to-action to download or open the native mobile app.
Key Benefits:
Directly targets all mobile app users to increase awareness of the mobile app
as well as increase direct downloads through a one-click install. Also allows
for re-targeting of users who have already downloaded the app to increase
the number of returning users and improve user retention.
Features:
1. App Icon
2. App Name, Publisher and Status of Install
3. Call to action to download the app or open if already installed
4. Mobile Landing Page
Smart App Banner
Smart App Banner In Mobile Browser
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8. MOBILE APP PROMPT
App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 8
Rumble provides publishers with a download call-to-action button for promoting
the app online. When users are browsing online via a web browser, such as
Chrome or Safari, when they click on the “Get the App!” button a window will
pop-up giving them three options for direct downloads to their mobile advice:
SMS text, email or QR codes.
What:
Download button, pop-up browser asset with email-delivery service, SMS
text API integrated, unique tracking links for all platforms and QR codes for
mobile device scanning.
Key Benefits:
Increases downloads for all devices, increases the number of conversions
from web to mobile, gives users multiple options for communication, gives
publishers additional information about their users (such as email address or
phone number) for direct marketing and re-targeting.
Features:
1. Device Icons
2. Platform Icons
3. QR Codes
5. SMS Short Code Delivery of App Install Links
4. E-mail Delivery of App Install Links
6. Bit.ly links to App Store
Download Button
Pop-up Window
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9. PRESS RELEASE
App Promotion Kit // www.rumble.me // (347) 815–4006 // E-mail: contactus@rumble.me Page 9
Rumble provides publishers with a press release for their own distribution as
well as distribution across Rumble channels and with major online PR networks
such as PR Newswire.The release is optimized for press pick-up and includes a
description of the unique features of the app, a quote from the publisher, a quote
from Rumble’s leadership team, a description of the publisher, a boiler plate on
Rumble and call-to-action links to download the app on all platforms it is available.
What:
Press release about the launch of the app optimized for online press pick-up
and SEO.
Key Benefits:
User awareness of the app, general brand awareness, reach to leading
industry press, opportunity for press pick-up and news stores on the app
launch, exposure to new blog and online media press contacts, increase in app
downloads and a strong launch laying the foundation for continued success.
Features:
1. Promotes App Features
2. Quote from Publisher
3. Quote from Rumble Leadership
5. Rumble Boiler Plate
4. Publisher Boiler Plate
6. Unique,Tracking Download Links
Sample Press Release
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10. Contact us:
Phone: (347) 815–4006
E-mail: contactus@rumble.me
www.rumble.me