Becker | CMCA is a marketing consulting agency based in Toledo and Cleveland, Ohio. The group of marketing, advertising and public relations professionals strive to serve US and Chinese companies who are expanding into global market with their cross-cultural marketing expertise. For more information, please visit becker-cmca.com or contact us at 1-800-800-7890

1. COMMUNICA Discussion / 广媒佳 简介

2. • Integrated, full-service agency
• Brand development, positioning and management expertise
• Extensive technological, interactive and multimedia capabilities
• Cross Cultural Expertise
• Language Branding Mastery
• 提供全套服务的综合性广告公司
• 品牌开发、定位和经营专家
• 广泛的技术、网上互动和多媒体能力
• 跨文化专家
• 语言品牌策划特长

3. Committed to Satisfaction & Tradition of Excellence
保证客户满意的态度 力求作品卓越的传统
Our full range of marketing communication services create
opportunity and profit in markets across North America.
As a three-office team in America’s Midwest, we are known for:
美国中西部三处办公室，全套的营销与沟通服务，为客户在整个北
美市场创造了发展和收益的机会。广媒佳团队：
•Broad, proven experience 岁月验证、经历丰富
•Being agile and professional 思维敏锐、动作专业
•Our close Asia-NA relationships 人脉广布、连通美
亚
•Being accessible and responsive 近在咫尺、反馈及时
•Accountability for our quality of work 追求品质、为您负责

4. International-caliber Work / 国际水准作品
• New York Art Directors Award / 纽约艺术指导奖
• United States Library of Congress Award / 美国国会图书馆奖
• International Tellys (broadcast) / 国际广播奖
• Print Magazine / 《印刷》杂志奖
• International Clio Awards / 国际克莱奥奖
• B to B Magazine- Communica one of NA Top 50
Business to Business Advertising Agencies - eight years straight!
连续 8 年上榜《 B2B 》杂志“北美 B2B 广告公司 50 强”

5. Scope of Capabilities / 业务范围
• Full-service, multi-disciplinary agency / 提供整合传播的全能型公司
– Design / 设计
– Advertising / 广告
– Interactive / 网上互动
– Public relations / 公关
– Internal communications / 公司内部沟通
– Qualitative/Quantitative market research / 质性、量性市场调查研究
– Media planning, purchase and negotiation / 媒体策划、购买和谈判
– Marketing communications strategy, planning and implementation /
市场推广战略、策划和执行

6. Select Relevant Experience 客户榜
• Dana ( 国际汽车零部件制造商 )
• Tuffy / CARX ( 汽车服务中心－分店超 900)
• Owens Corning 欧文斯科宁 ( 国际建材供应商 )
• Heitdman Steel ( 美国最大的不锈钢集团之一 )
• Mapa Pioneer ( 法国工业手套制造厂 )
• MTS Seating ( 北美领先的酒店坐套供应商 )
• Pilkington ( 国际汽车与拱门玻璃革新者 )
• Calphalon ( 全球领先的消费者 / 商务对商务烹饪用具品牌 )
• La-Z-Boy ( 美国家喻户晓的家具供应商 )
• XUNLIGHT ( 太阳能公司－开发绿色能源 )
• United States USGA US Senior Open 2003 & 2011
（ 2003 和 2011 年美国高尔夫球协会高级公开赛 )

7. Success Story: Fosun - Wanbang
When Shanghai-based Fosun Wanbang, two of China’s largest
pharmas, signed a joint venture partnership to test inhalable insulin
in the treatment of diabetes, Becker was hired to publicize its
significance. In this instance, Becker represented the interests of a
consortium of American, Canadian and Chinese physicians,
scientists, attorneys, and financial specialists who developed this
alternative insulin delivery system. All parties knew the results of the
study would have worldwide implications, so they turned to Becker
to take advantage of the relationships he had with global news
organizations. The intent was to clearly and quickly communicate
the potential of this inhalable insulin technology. As a result of
Becker’s work, scientists and investors around the world have been
able to closely follow the study’s progress. ( 中文见下页 , CN next)

8. 成功案例：复兴 - 万邦
总部设在上海的复星 - 万邦 (www.fosun.com.cn) ，是中国两家最大
的制药企业。当两家公司签订合营合同测试吸入式胰岛素在糖尿病治
疗中的作用时，贝可被选中来推广该合作的重要性。在这种情况下，
贝可代表的是开发了该胰岛素输入系统的美国、加拿大和中国
的医师、科学家、律师和财务专家。各方都知道该研究成果会应用于
国际市场，所以利用贝可与国际新闻机构的密切关系，可以明确和迅
速地传达该可吸入胰岛素技术的潜力。参其背景，复星以研究和生产
医药及其产品出名，包括医疗和诊断器材，万邦是中国最大的胰岛素
厂家。由于贝可的工作，全世界的科学家和投资者才能密切地关注该
研究的进
展。

9. Success Story: University of Toledo Medical Center
成功案例：托莱多大学医院
To view the UTMC television spot, please click on the link
请点击以下链接托莱多大学医院电视广告
http://communica-usa.com/videos/utmc-healing.asp

10. Success Story: BASF
成功案例：巴斯夫化工
Environmental-friendly chemical products and production technology
绿色环保化工产品和生产工艺

11. Toledo China Business Summit
托莱多中国贸易峰会
More than 60 business executives and political and community
leaders recently attended our China Business Summit to explore bi-
lateral trade opportunities. 六十余名商业精英与政府要员共聚一堂，
在我公司的“中国贸易峰会”与中国市场专家一同探讨双边贸易商机。
Jim Rush, President Speakers at the Summit: Debbie Monagan
Becker | CMCA John Tang, Jessica Xie President ,Communica
William Sinn, and Wei Shen George Becker, CEO
Becker | CMCA

12. Brand Credentials / 品牌资质

13. How may we be of service to you and your
North American Marketing Initiatives?
我们如何在北美市场为您服务 ?

14. Marketing 市场推广 | Branding 品牌策划
Public Relations 公关 | Interactive 网上互动