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Welcome to
“How to REALLY Use LinkedIn”
An educational seminar for Ruby UK members
Presented by Ruby UK, with Ruby UK’s content partner, Really LinkedIn
25 July 2013
@_Rubyuk #RubyLinkedIn #ReallyLinkedIn
Stephanie Beitzel
Board Member - Ruby UK
& Ruby UK Member Development Manager
/stephbeitzel @stephbeitzel
Michael (Mike) Clark
MD - Really LinkedIn
@reallylinkedin #ReallyLinkedIn
/mikeclark3 @mikeclark03
Agenda
About Ruby UK and the Member Development Programme
Why we’re focusing on LinkedIn & Introducing Really LinkedIn
Seminar: “How to REALLY Use LinkedIn”
8:00 – 8:15 BREAK
8:15 – 8:30 Q & A
What is Ruby UK?
• An extension of the Australian Ruby network, set up by Westpac Bank
• A voluntary initiative, launched in London in June 2012
• An aspirational, empowering and welcoming women’s network
• Connects professionals and businesses
“Allowing women to shine”
Ruby UK is an extension of Ruby Australia
www.rubyconnection.com.au
Ruby UK activities
• Inspiring speaker events
• Healthy activities
• Engaging online dialogue
• Informative Member
Development Programme
Connect with Ruby UK
‘Like’ the Ruby UK
Page:
Connect with Ruby UK
Ruby UK Facebook Page @_RubyUK
Ruby UK LinkedIn Group Ruby UK Channel
Subscribe to the Ruby UK Email List:
http://tinyurl.com/ruby-list
Introducing the Ruby UK Member Development
Programme
We’ve hand-picked recognised experts
to deliver high quality, relevant and professional content
to Ruby UK members, via:
• Tips and advice on Ruby UK Social Media
• Webinars and Online Recordings
• Live Seminars and Workshops
• Quarterly theme, starting with LinkedIn
Ruby UK will help you SHINE!
Thanks to our venue & hospitality sponsor
BDO LLP UK
BDO is the award-winning
UK member firm
of the BDO international network,
the world's fifth largest
accountancy organisation,
with 1,200 offices in 138 countries
For details please contact:
Sasha Molodtsov
BDO LLP Marketing Manager / Forensic Services
& Ruby UK Board Member
+44 (0)20 7893 2834
sasha.molodtsov@bdo.co.uk
Thanks to our prize sponsor
James Bellorini Photography
www.jamesbellorini.com
• Freelance photographer
• Portraiture, events and documentary work
• Worldwide client base from Abu Dhabi to
New York
@BelloriniJames james-bellorini
Tel: +44 7967 382342Ruby UK Members Save:
£50 / £100 / £250
Why is Ruby UK focusing on LinkedIn?
Benefits of LinkedIn?
• Attract promotions, job offers, speaking opportunities
• Acquire referrals, recommendations and clients
• Find the right contact quickly
• Keep all your CV information up-to-date and in one place
• Promote events, products and services
• Engage high-potential staff, team members or business partners
• Check out suppliers
• Keep tabs on your competition
• Stay informed of industry news and trends
“LinkedIn has been amazing for my career and
business...
• I receive at least one new business-related email from new
LinkedIn connections every week
• Prospects find me easily because Google picks up on my
LinkedIn Job Title, Experience and Activity
• My ‘Introducing Sarah Piddington’ video on LinkedIn means I
stand out as a VERY different health and safety expert
I highly recommend LinkedIn... It's definitely worth spending
time getting your LinkedIn profile right.”/sarahpiddington
Ruby UK member Sarah Piddington says why she loves LinkedIn…
Ruby UK Content Partner
Really LinkedIn
/groups/ReallyLinkedIn
@ReallyLinkedIn www.reallylinkedin.co.uk
/company/really-linkedin
Really LinkedIn works with blue-chip corporations, governments,
entrepreneurs and professionals, including:
… and many more!
Really LinkedIn’s Books
Michael (Mike) Clark
Managing Director, Really LinkedIn
Presented by:
The biggest mistakes people make on LinkedIn
3 fundamental principles of (online) networking
Proactive strategy: 5 step success strategy
Personal Profile & Company Profile
3 ways to find the right people via LinkedIn
Agenda
Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead of
a (proactive) tool
3 Biggest Problems
Not having clear goals
Not knowing who the people in the best position are
to help you reach those goals
Not measuring activity or knowing how to
?
Discuss with the person next to you
Why are you on LinkedIn?
What objectives are you aiming to achieve?
Fundamental Principle 1
the REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250
Fundamental Principle 1
the REAL Power is in the 2nd Degree
Fundamental Principle 2
the Networking Attitude
Networking Attitude
= sharing information in a reactive and proactive way
without expecting anything immediately in return
“Give and Receive”
Fundamental Principle 3
the “Know, Like & Trust” Factor
“All things being equal people do business with
– and refer business to – people they know, like and trust.”
Bob Burg (USA), Networking Expert
LinkedIn Strategy Matrix© for Organizations
PASSIVE
STRATEGIES
ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization Branding, Job
Openings, Products
& Services
- Company Profile
Branding, Ads, Job Posts, Interaction
- Marketing Solutions (fee)
- Sales Solutions(fee)
- Talent Solutions (fee)
- Company Status Updates
Market, Hire, Sell:
- Marketing Solutions (fee)
- Talent Solutions (fee)
- Sales Solutions (fee)
CEO,
Managers
Branding & Lead
Generation
- Personal Profile
- Rich Media
Branding, Visibility, Interaction
- Status Updates
Find:
See below (all co-workers)
All Co-
workers
Branding & Lead
Generation
- Personal Profile
- Rich Media
Branding, Visibility, Interaction
- Group Managers of internal and alumni
Groups or external Groups
- Active member of internal and external
Groups
- Contribute with answers
- Status Updates
- Share information & use Polls
- Attend events and use LinkedIn Events
Find:
- New customers
- New employees
- New partners
- New suppliers
- Project members
- Internal and
external expertise
Fundamental Networking Principles
Proactive Strategy (1 of 10)
5 Step Success Strategy
1. Define a specific goal
2. Think of the people in the best position to help you reach your goal
3. Use “Advanced Search”
4. Look at the list for common contacts
5. Ask the person you have the best relationship with for a Magic Mail
LinkedIn Profile Matrix©
EMPLOYED NOT EMPLOYED
NOT LOOKING
FOR A JOB
CEO, spokesperson (Active)
Sales (Proactive)
Recruiting (Proactive)
Hiring Manager (Proactive)
Marketing (Active)
Experts & Consultants (Active)
Others (Passive)
Student A
Temporary Time Out
Retired
LOOKING FOR
A JOB Job Switcher
Student B
Unemployed
1
2
3
4
5
6
7
12
13
9
8
10
11
In-company Training Pathway
Attractive Profile?
Company Profiles
3 Ways to Find the Right People
3 of the 10 Ways to Find the Right People
Advanced Search
Browsing in the network of your network
Saved Search
Other LinkedIn Business Development Strategies
Groups
Rich Media Content
Passive Strategies – turn your profile into a sales tool, key words, become searchable
Active Strategies – build your network, status updates, comment, post and engage
Proactive Strategies – advanced searches, introductions, leverage the platform
Collaborate as a team, leveraging LinkedIn throughout the organisation
QUESTIONS
Next Steps – Free Consultation
Every organization is unique and requires a bespoke training solution
Fill out the feedback form – select an appointment date to receive a
Complimentary Strategy Consultation – to assess your LinkedIn training
needs and to identify which strategies would be most relevant for you and
your organisation / team
BONUS OFFER
James Bellorini Photography
www.jamesbellorini.com
• Freelance photographer
• Portraiture, events and documentary work
• Worldwide client base from Abu Dhabi to
New York
@BelloriniJames james-bellorini
Tel: +44 7967 382342Ruby UK Members Save:
£50 / £100 / £250
Ruby UK Member Saving
James Bellorini Photography
Package 1 Entrepreneur or Business Portrait Shoot - £149 £99
Package 2 Entrepreneur or Business Portrait Shoot Plus - £399 £299
Package 3 Entrepreneur or Business Bespoke - £799 £549
Quote Ruby UK for Savings
@BelloriniJames james-bellorini
Tel: +44 7967 382342
COME BACK FOR Q & A
Ruby UK Content Partner
Really LinkedIn
/groups/ReallyLinkedIn
@ReallyLinkedIn www.reallylinkedin.co.uk
/company/really-linkedin
Connect with Ruby UK
Ruby UK Facebook Page @_RubyUK
Ruby UK LinkedIn Group Ruby UK Channel
Subscribe to the Ruby UK Email List:
http://tinyurl.com/ruby-list

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Ruby UK Seminar - How To Really Use LinkedIn - final

  • 1. Welcome to “How to REALLY Use LinkedIn” An educational seminar for Ruby UK members Presented by Ruby UK, with Ruby UK’s content partner, Really LinkedIn 25 July 2013 @_Rubyuk #RubyLinkedIn #ReallyLinkedIn
  • 2. Stephanie Beitzel Board Member - Ruby UK & Ruby UK Member Development Manager /stephbeitzel @stephbeitzel Michael (Mike) Clark MD - Really LinkedIn @reallylinkedin #ReallyLinkedIn /mikeclark3 @mikeclark03
  • 3. Agenda About Ruby UK and the Member Development Programme Why we’re focusing on LinkedIn & Introducing Really LinkedIn Seminar: “How to REALLY Use LinkedIn” 8:00 – 8:15 BREAK 8:15 – 8:30 Q & A
  • 4. What is Ruby UK? • An extension of the Australian Ruby network, set up by Westpac Bank • A voluntary initiative, launched in London in June 2012 • An aspirational, empowering and welcoming women’s network • Connects professionals and businesses “Allowing women to shine”
  • 5. Ruby UK is an extension of Ruby Australia www.rubyconnection.com.au
  • 6. Ruby UK activities • Inspiring speaker events • Healthy activities • Engaging online dialogue • Informative Member Development Programme
  • 7. Connect with Ruby UK ‘Like’ the Ruby UK Page:
  • 8. Connect with Ruby UK Ruby UK Facebook Page @_RubyUK Ruby UK LinkedIn Group Ruby UK Channel Subscribe to the Ruby UK Email List: http://tinyurl.com/ruby-list
  • 9. Introducing the Ruby UK Member Development Programme We’ve hand-picked recognised experts to deliver high quality, relevant and professional content to Ruby UK members, via: • Tips and advice on Ruby UK Social Media • Webinars and Online Recordings • Live Seminars and Workshops • Quarterly theme, starting with LinkedIn Ruby UK will help you SHINE!
  • 10. Thanks to our venue & hospitality sponsor BDO LLP UK BDO is the award-winning UK member firm of the BDO international network, the world's fifth largest accountancy organisation, with 1,200 offices in 138 countries For details please contact: Sasha Molodtsov BDO LLP Marketing Manager / Forensic Services & Ruby UK Board Member +44 (0)20 7893 2834 sasha.molodtsov@bdo.co.uk
  • 11. Thanks to our prize sponsor James Bellorini Photography www.jamesbellorini.com • Freelance photographer • Portraiture, events and documentary work • Worldwide client base from Abu Dhabi to New York @BelloriniJames james-bellorini Tel: +44 7967 382342Ruby UK Members Save: £50 / £100 / £250
  • 12. Why is Ruby UK focusing on LinkedIn?
  • 13. Benefits of LinkedIn? • Attract promotions, job offers, speaking opportunities • Acquire referrals, recommendations and clients • Find the right contact quickly • Keep all your CV information up-to-date and in one place • Promote events, products and services • Engage high-potential staff, team members or business partners • Check out suppliers • Keep tabs on your competition • Stay informed of industry news and trends
  • 14. “LinkedIn has been amazing for my career and business... • I receive at least one new business-related email from new LinkedIn connections every week • Prospects find me easily because Google picks up on my LinkedIn Job Title, Experience and Activity • My ‘Introducing Sarah Piddington’ video on LinkedIn means I stand out as a VERY different health and safety expert I highly recommend LinkedIn... It's definitely worth spending time getting your LinkedIn profile right.”/sarahpiddington Ruby UK member Sarah Piddington says why she loves LinkedIn…
  • 15. Ruby UK Content Partner Really LinkedIn /groups/ReallyLinkedIn @ReallyLinkedIn www.reallylinkedin.co.uk /company/really-linkedin
  • 16. Really LinkedIn works with blue-chip corporations, governments, entrepreneurs and professionals, including: … and many more!
  • 18. Michael (Mike) Clark Managing Director, Really LinkedIn Presented by:
  • 19. The biggest mistakes people make on LinkedIn 3 fundamental principles of (online) networking Proactive strategy: 5 step success strategy Personal Profile & Company Profile 3 ways to find the right people via LinkedIn Agenda
  • 20. Biggest Mistake? Using LinkedIn as a (passive) billboard instead of a (proactive) tool
  • 21. 3 Biggest Problems Not having clear goals Not knowing who the people in the best position are to help you reach those goals Not measuring activity or knowing how to ?
  • 22. Discuss with the person next to you Why are you on LinkedIn? What objectives are you aiming to achieve?
  • 23. Fundamental Principle 1 the REAL Power is in the 2nd Degree 1st Degree: everyone knows 250 people 2nd Degree: those 250 know 125 = 31.250 3rd Degree: 31.250 * 125 = 3.906.250 4th Degree: 3.906.250 * 125 = 488.281.250 5th Degree: 488.281.250 * 125 = 61.035.156.250
  • 24. Fundamental Principle 1 the REAL Power is in the 2nd Degree
  • 25. Fundamental Principle 2 the Networking Attitude Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return “Give and Receive”
  • 26. Fundamental Principle 3 the “Know, Like & Trust” Factor “All things being equal people do business with – and refer business to – people they know, like and trust.” Bob Burg (USA), Networking Expert
  • 27. LinkedIn Strategy Matrix© for Organizations PASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES Organization Branding, Job Openings, Products & Services - Company Profile Branding, Ads, Job Posts, Interaction - Marketing Solutions (fee) - Sales Solutions(fee) - Talent Solutions (fee) - Company Status Updates Market, Hire, Sell: - Marketing Solutions (fee) - Talent Solutions (fee) - Sales Solutions (fee) CEO, Managers Branding & Lead Generation - Personal Profile - Rich Media Branding, Visibility, Interaction - Status Updates Find: See below (all co-workers) All Co- workers Branding & Lead Generation - Personal Profile - Rich Media Branding, Visibility, Interaction - Group Managers of internal and alumni Groups or external Groups - Active member of internal and external Groups - Contribute with answers - Status Updates - Share information & use Polls - Attend events and use LinkedIn Events Find: - New customers - New employees - New partners - New suppliers - Project members - Internal and external expertise Fundamental Networking Principles
  • 28. Proactive Strategy (1 of 10) 5 Step Success Strategy 1. Define a specific goal 2. Think of the people in the best position to help you reach your goal 3. Use “Advanced Search” 4. Look at the list for common contacts 5. Ask the person you have the best relationship with for a Magic Mail
  • 29. LinkedIn Profile Matrix© EMPLOYED NOT EMPLOYED NOT LOOKING FOR A JOB CEO, spokesperson (Active) Sales (Proactive) Recruiting (Proactive) Hiring Manager (Proactive) Marketing (Active) Experts & Consultants (Active) Others (Passive) Student A Temporary Time Out Retired LOOKING FOR A JOB Job Switcher Student B Unemployed 1 2 3 4 5 6 7 12 13 9 8 10 11
  • 33. 3 Ways to Find the Right People
  • 34. 3 of the 10 Ways to Find the Right People Advanced Search Browsing in the network of your network Saved Search
  • 35. Other LinkedIn Business Development Strategies Groups Rich Media Content Passive Strategies – turn your profile into a sales tool, key words, become searchable Active Strategies – build your network, status updates, comment, post and engage Proactive Strategies – advanced searches, introductions, leverage the platform Collaborate as a team, leveraging LinkedIn throughout the organisation
  • 37. Next Steps – Free Consultation Every organization is unique and requires a bespoke training solution Fill out the feedback form – select an appointment date to receive a Complimentary Strategy Consultation – to assess your LinkedIn training needs and to identify which strategies would be most relevant for you and your organisation / team
  • 38. BONUS OFFER James Bellorini Photography www.jamesbellorini.com • Freelance photographer • Portraiture, events and documentary work • Worldwide client base from Abu Dhabi to New York @BelloriniJames james-bellorini Tel: +44 7967 382342Ruby UK Members Save: £50 / £100 / £250
  • 39. Ruby UK Member Saving James Bellorini Photography Package 1 Entrepreneur or Business Portrait Shoot - £149 £99 Package 2 Entrepreneur or Business Portrait Shoot Plus - £399 £299 Package 3 Entrepreneur or Business Bespoke - £799 £549 Quote Ruby UK for Savings @BelloriniJames james-bellorini Tel: +44 7967 382342
  • 40. COME BACK FOR Q & A
  • 41. Ruby UK Content Partner Really LinkedIn /groups/ReallyLinkedIn @ReallyLinkedIn www.reallylinkedin.co.uk /company/really-linkedin
  • 42. Connect with Ruby UK Ruby UK Facebook Page @_RubyUK Ruby UK LinkedIn Group Ruby UK Channel Subscribe to the Ruby UK Email List: http://tinyurl.com/ruby-list

Notas do Editor

  1. A platform for professional women to exchange ideas, share knowledge and become inspired Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube. Join the mailing list via the Ruby UK Facebook group
  2. A platform for professional women to exchange ideas, share knowledge and become inspired Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube. Join the mailing list via the Ruby UK Facebook group
  3. A platform for professional women to exchange ideas, share knowledge and become inspired Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube. Join the mailing list via the Ruby UK Facebook group
  4. Training, mentoring and publications for Published books: Amazon best-seller How To Really Use LinkedIn The Little Dummies Guide to LinkedIn Really LinkedIn – www.reallylinkedin.co.uk
  5. Benefits of an open network Build networks in areas you want to be known
  6. Training, mentoring and publications for Published books: Amazon best-seller How To Really Use LinkedIn The Little Dummies Guide to LinkedIn Really LinkedIn – www.reallylinkedin.co.uk
  7. A platform for professional women to exchange ideas, share knowledge and become inspired Connect with Ruby UK on Facebook, LinkedIn, Twitter & YouTube. Join the mailing list via the Ruby UK Facebook group