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온라인Pr
1.
해외 SNS 마케팅
사례 리바이스 ‘ iSpy Levis’ 20070625 경영학과 공현주
2.
목차 1. 캠페인 등장
배경 2. iSpy Levis란 ? 3. iSpy Levis 실제진행모습 4. 캠페인 진행 성과 5. Learning Poing
3.
다시 한번 리바이스
BUZZ를 일으키자 !!
4.
iSpy Levis 호주 리바이스가
트위터(@Ispy Levis)와 스마트폰을 연계한 아주 기발한 발상의 캠페인 호주와 뉴질랜드 수백 곳에 리바이스 청바지를 입은 모델들을 배치시켜 트위터리안과의 커뮤니케이션을 통해 자신의 위치를 알려주고 리바이스 바지를 가지고 싶은 트위터리안들이 모델들의 위치를 추적해서 모델을 찾으면 리바이스 바지의 주인공이 된다는 설정
5.
Catch me if
you can
7.
300,000
캠페인 참여인원 증가한 트위터 팔로워 수 1,450 [출처] 260 소요된 청바지 수
10.
하나. Fun하게 Fresh하게
접근 둘. SNS마케팅의 최대 장점인 Viral효과 이용 셋. 기업의 상품과 연계시킨 차별적인 SNS마케팅 ‘.
11.
The End
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