1. BIG DATA
is not the next big thing
It Is Here And Now
Ruben Martinez
rubenmartinezs

2. Humans and machines create 2.5
18
Exabytes (2.5 x 10 bytes) of data every
day
BIG DATA is not the next big thing, is here an now

3. Individuals create around 70%
of that information
BIG DATA is not the next big thing, is here an now

4. Your mobile phone and your web
browsers are generating loads of data
BIG DATA is not the next big thing, is here an now

5. Your debit card too
BIG DATA is not the next big thing, is here an now

6. Sensors employed in power
grids, medical, meteorological, biologic
al and military systems need to be
stored and processed
BIG DATA is not the next big thing, is here an now

7. There is more to Big Data than just size
Speed is key in time-sensitive or real-time applications
THIS IS BIG DATA
it will grow 50x in the next 10 years
BIG DATA is not the next big thing, is here an now

8. Big Data: from technology to
business
Web Search by Google Trends world-wide from 2004 to 2012
big data hadoop mapreduce nosql
The searches “Big Data” are booming in frequency in the last 12 months. They grow faster
than the popularity of the technologies involved in it (Hadoop, MapReduce, NoSQL)
BIG DATA is not the next big thing, is here an now

9. What is this hype all about?
“Data science is the new black”
Tim O’Reilly, March 2012
Imagine business intelligence on steroids
You may increase revenues… or improve margins:
o predict customer lifetime
o decide how, where and exactly when to spend the marketing budget
o manage stocks
o hire staff
o hedge risks or finance investments
…new applications and uses are found every day
BIG DATA is not the next big thing, is here an now

10. Is Big Data for you?
“More data beats better algorithms, but better questions beat more data”
Gregory Piatetsky, KDnuggets, October 2012
Your recipe of success includes:
 Infrastructure
processing facilities and networks are getting cheaper
 Software
tools are developing at break-neck speed
 Talent
expertise, insight and inspiration to ask the right questions.
 Ability to change
information silos need to open up to sharing environments.
…it’s not the data, it’s what you do with
them
BIG DATA is not the next big thing, is here an now

11. Find more about Big Data at Paradigma
Thank you.
Ruben Martinez
rubenmartinezs
BIG DATA is not the next big thing, is here an now