An adaption of a writing news headlines slideshare with an emphasis on acquisition of basic writing skills and lanaguage comprehension. Deleivered as part of an undergraduate news analysis course. Adapted from a Slideshare by Tom Whitwell (Assistant Editor, Online, The Times).

1. How to write amazing headlines.
(So people want to read your article)
Adapted from a Slideshare by Tom Whitwell
Assistant Editor, Online, The Times.
By Roy Hanney

2. The first ever headline in The Times
(January 1st, 1785)

3. They were rubbish at selling stories

4. Headlines smaller than body copy.
Sure about that?

5. Really big stories got proper
headlines

6. Rubbish at SEO: No mention of
Jack the Ripper

7. 1929: Real headlines

8. 1945: Front page is only small ads…

9. …even when there’s a really big story

10. 1966: Far out! Headlines on the front

11. 2000: Yes, yes, very clever.

12. The craft of headline writing!
Be accurate.

Don't just state the
obvious.

Use common


13. The craft of headline writing!
Capture the beating
heart of the story.

Use an appropriate
tone.



14. BEWARE UNINTENDED PUNS!

15. The craft of headline writing!
Think of a headline
like a jigsaw puzzle.

First come up with
key words.



16. Write a headline for this the story in this picture.

17. Write a headline for this the story in this picture.

18. Write a headline for this the story in this picture.

19. Write a headline for this the story in this picture.

20. Write a headline for this the story in this picture.

21. Write a headline for this the story in this picture.

22. Write a headline for this the story in this picture.

23. I’m done.