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Intro to
Social Media Monitoring Made Easy




             RowFeeder is a Product from Untitled Startup Inc.
PART I
WHAT DOES
ROWFEEDER DO?
                2
What is RowFeeder?
  TRACK SOCIAL MEDIA. GET THE DATA IN A SPREADSHEET




                                       DATA INCLUDED:
                                       •   Full Text Tweets & Facebook Posts
                                       •   Username/Full Name
                                       •   Follower/Friend Count
                                       •   Timestamp
                                       •   Profile Homepage
                                       •   Location
                                       •   Normalized Location
                                       •   Klout Influence Score
                                       •   Click Data*
                                       •   User Segments*


                        CONFIDENTIAL   *custom add-on features, Enterprise accounts only   3
Flexible Excel Reports in One Click
  RAW DATA + FLEXIBLE PRE-BUILT REPORTS & CHARTS… RIGHT IN EXCEL




                              CONFIDENTIAL                         4
Dead Simple Set-up
Easily create new searches on the fly…



  Track any keyword,
 hash tag, or username




Narrow your search with
 inclusions & exclusions




                                         CONFIDENTIAL   5
Easily Manage & Organize Terms
Simple dashboard to manage, organize, and access your searches…




                                         CONFIDENTIAL             6
Download to Excel on Demand
Generate Excel reports or raw CSV downloads…



    Download your
complete dataset or drill
  down by date/time




 Generate Excel reports
  from several pre-built
 and custom options, or
  download in raw CSV
         format




                                        CONFIDENTIAL   7
How is RowFeeder Used?
RowFeeder is the easiest way to track and measure social media for a range of use cases



  BRAND MONITORING
  What are people saying about my brand, products, and
  competitors?


  CAMPAIGN MEASUREMENT
  How effective are my social media campaigns and events?



  CONTESTS & PROMOTIONS
  Track contest entries, draw winners, analyze and report on
  results and performance.


  MARKET RESEARCH
  Monitor consumer conversations and media buzz, collect
  customer feedback and insights, project future outcomes.


                                                CONFIDENTIAL                              8
PART II
WHAT ARE PEOPLE
SAYING?
                  9
A Few RowFeeder Customers
       TRUSTED BY PR & MARKETING PROFESSIONALS,
   RESEARCHERS, ANALYSTS, AND BUSINESSES OF ALL SIZES…




                         CONFIDENTIAL                    10
CONFIDENTIAL
CONFIDENTIAL   12
CONFIDENTIAL
CONFIDENTIAL   14
PART III
WHAT MAKES US
DIFFERENT?
                15
Social Media Monitoring Options
We think less is more – the data you need without the expensive bells and whistles


                                                                         OTHER SOCIAL MEDIA
                                                                         MONITORING TOOLS
  The Raw Data you need in flexible,
  familiar Excel reports

  Features that you pay for but don’t use

  Complex dashboards

  Flashy graphics

  Cumbersome set-up processes

  Black box metrics & methodologies

  Complex training required


                                            CONFIDENTIAL                                      16
PART IV
WHAT NEXT?


             17
Join the RowFeeder Family!


   Sign-up for a free plan at
   http://rowfeeder.com

   Contact us for Agency/Enterprise
   Options: us@rowfeeder.com


                   CONFIDENTIAL       18

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RowFeeder: Social Media Measurement Made Easy

  • 1. Intro to Social Media Monitoring Made Easy RowFeeder is a Product from Untitled Startup Inc.
  • 3. What is RowFeeder? TRACK SOCIAL MEDIA. GET THE DATA IN A SPREADSHEET DATA INCLUDED: • Full Text Tweets & Facebook Posts • Username/Full Name • Follower/Friend Count • Timestamp • Profile Homepage • Location • Normalized Location • Klout Influence Score • Click Data* • User Segments* CONFIDENTIAL *custom add-on features, Enterprise accounts only 3
  • 4. Flexible Excel Reports in One Click RAW DATA + FLEXIBLE PRE-BUILT REPORTS & CHARTS… RIGHT IN EXCEL CONFIDENTIAL 4
  • 5. Dead Simple Set-up Easily create new searches on the fly… Track any keyword, hash tag, or username Narrow your search with inclusions & exclusions CONFIDENTIAL 5
  • 6. Easily Manage & Organize Terms Simple dashboard to manage, organize, and access your searches… CONFIDENTIAL 6
  • 7. Download to Excel on Demand Generate Excel reports or raw CSV downloads… Download your complete dataset or drill down by date/time Generate Excel reports from several pre-built and custom options, or download in raw CSV format CONFIDENTIAL 7
  • 8. How is RowFeeder Used? RowFeeder is the easiest way to track and measure social media for a range of use cases BRAND MONITORING What are people saying about my brand, products, and competitors? CAMPAIGN MEASUREMENT How effective are my social media campaigns and events? CONTESTS & PROMOTIONS Track contest entries, draw winners, analyze and report on results and performance. MARKET RESEARCH Monitor consumer conversations and media buzz, collect customer feedback and insights, project future outcomes. CONFIDENTIAL 8
  • 9. PART II WHAT ARE PEOPLE SAYING? 9
  • 10. A Few RowFeeder Customers TRUSTED BY PR & MARKETING PROFESSIONALS, RESEARCHERS, ANALYSTS, AND BUSINESSES OF ALL SIZES… CONFIDENTIAL 10
  • 15. PART III WHAT MAKES US DIFFERENT? 15
  • 16. Social Media Monitoring Options We think less is more – the data you need without the expensive bells and whistles OTHER SOCIAL MEDIA MONITORING TOOLS The Raw Data you need in flexible, familiar Excel reports Features that you pay for but don’t use Complex dashboards Flashy graphics Cumbersome set-up processes Black box metrics & methodologies Complex training required CONFIDENTIAL 16
  • 18. Join the RowFeeder Family! Sign-up for a free plan at http://rowfeeder.com Contact us for Agency/Enterprise Options: us@rowfeeder.com CONFIDENTIAL 18