Learn how you can take your Rotary newsletter content and apply communication strategies to turn it into engaging social media posts.

1. 2014 ROTARY INTERNATIONAL CONVENTION
Transforming Your Newsletter Content
for Social Media

2. 2014 ROTARY INTERNATIONAL CONVENTION
• 20 years
communications
experience
• 6 years social
media
experience
• Manages
facebook.com/ro
tary, @rotary,
LinkedIN
Antoinette Tuscano
Communications senior supervisor at Rotary

3. Telling your story across channels

4. • Creating content isn’t enough for people to
find it.
• Saves time. It lowers costs of content
creation and increases efficiency.
Benefits of using newsletter content

5. 1 newsletter article = 5 social media
posts

6. Rotary Facebook post

7. Photo gallery from www.rotary.org

8. From @rotary

9. Set to automatic

10. In WordPress

11. Help your readers reuse your content

12. 80 percent of your content should be
relevant content for your readers.
Your readers are an audience of potential
members or those who are interested in your
club’s activities.
Who matters? Your readers.

13. Making the most of images

14. Ellissa Nolan, marketing and digital
manager for Rotary Down Under
20 years experience working in
media, arts, entertainment,
advertising and education industries
across national and global contexts.

15. Balancing act
Local & global communities
Humanitarian fundraisers
Who we are Who we help

16. Creative + digital + storytelling process
Define
subject
Equipment &
Preparation
Get personal
with subject
Experiment –
different
angles
Importing
from camera
EditingDeleting
Uploading
Tagging,
sharing +
providing
content
EG: #Local
community +
amount
raised +
#beneficiary
Channel –
Facebook,
Twitter etc

17. • What is the event for?
• Who will be attending (Official dignitaries, community
and sponsors)
• Who is taking photographs?
• Why are you taking photographs?
– Internal distribution
– E-Newsletter (internal/external) ✔
– Website ✔
– Social Media ✔
– Can you source better photos of the beneficiaries?
Know the reason you are taking
photographs

18. • Anything out of focus
• Any photograph of anyone eating
• The backs of people
• People not looking like they are enjoying having their
photograph taken
• Pictures that don’t make sense to someone not at the
event
• Bad backgrounds
Throw away

19. Up close – happy to have photo – know they are being photographed – nice
background

20. • ADD + SEARCH FOR:
– Rotary Members
– Community members
– Local politicians
– Local businesses
– Other community organisation pages
– Other Rotary clubs and members
Growing your online networks – how to reach beyond your own members

21. Membership development
Fast sharing & communicating +
Fundraising in times of crisis
Growing online communities is important

22. Images are a window pane to our world – our communities – our travels – our partners

23. Getting results with Infographics – Create some / Share some
Highly shareable
content
Information +
graphic

24. Making your social channels beautiful

25. What does a beneficiary look like – Wrapped with Love
Hashtags – why use
them?
To be visible for
people searching by
topics
#wrappedwithlove
#knitting
#socialgood
#rotary

26. Be funky – with Facebook Cover images – mix members + beneficiaries + community

27. You don’t need Photoshop to be a professional! www.befunky.com
• Free
• Drag and drop images
• Crop and Edit
• Design layout templates
• Easy export
• Upload to e-newsletters,
website and social
media

28. TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS
Questions?