Presentation given by Rotary International Staff Member Patrick Nunes, Manager, Language Services, Communications.

1. STRENGTHENING ROTARY
[Name]
YEO Preconvention Meeting
31 May 2014

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STRENGTHENING ROTARY
What? How? Why?

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Never Heard
of Rotary
Know
Name Only
Some
Familiarity
SURVEYS SHOW

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HARDER TO
REACH OUR
FULL POTENTIAL
NOT EARNING FULL CREDIT FOR OUR GOOD WORK

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RESEARCH
Conducted
160+ interviews
Analyzed 20,162 surveys
Visited
20 clubs
and attended the
2012
International
Convention
Reviewed
400+
documents
5
Participated in
Zone
Institutes
Obtained comprehensive feedback from
Rotarians & prospects in 167 countries

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SMART
We see challenges from different angles applying our expertise to solve
social issues.
COMPASSIONATE
We have a heightened emotional understanding of the people we’re trying
to help.
PERSERVERING
No one can doubt our determination and drive.
INSPIRING
This reflects our ability to motivate others to act by conveying hope,
enthusiasm, and passion.
REFINING OUR VOICE

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Why join?
We’re looking for people like
you—people who want to
connect with other leaders to use
their distinct expertise for good.
Whose sense of responsibility
inspires them to give back to their
communities.
With Rotary, you’ll change your
community and change the
world.
Why join?
We’re looking for people like
you—people who want to
connect with other leaders to use
their distinct expertise for good.
Whose sense of responsibility
inspires them to give back to their
communities.
With Rotary, you’ll change your
community and change the
world.
EXAMPLE…
Instead of:
Joining Rotary
Whether you’re a veteran
volunteer or new to community
service, we’re looking for people
like you. Discover the benefits of
joining a Rotary club.
Try:

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BE AUTHENTIC
CONSISTENT
MESSAGE
AUTHENTIC
VOICE

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BRANDS EVOLVE

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ROTARY EVOLVED, TOO

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Unites leaders to exchange ideas and take action
to improve communities everywhere

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FLEXIBLE AND CONSISTENT

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FOUNDATION LOGO

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YOU ARE THE ROTARY BRAND