Attracting Young Professionals to Rotary Clubs
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Building on what you learned in part 1, now you’ll get a chance to exchange ideas for attracting young professionals, discuss the successes and challenges your club has encountered in reaching out to prospective members, and learn to apply the strategies that were discussed in part 1.
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Attracting Young Professionals to Rotary Clubs
- 1. 2014 ROTARY INTERNATIONAL CONVENTION Attracting Young Professionals – Part 2 Presented by Jennifer Scott Past District Governor Rotary Club of Blue Mountain District 9690 in Australia
- 2. • 90 percent of Rotary members are age 40 and older ROTARY FACT Rotarians 39 years of age and under Rotarians 40 years of age and older
- 3. Independent international research conducted between 2007-2013 told us: 1. Younger professionals are similar to older prospects in attitudes but not in needs. 2. The image of Rotary is outdated and uninviting. 3. Rotary’s identity is unclear. 4. Rotary’s value proposition is unclear. 5. Overall interest in joining Rotary was low, even after learning about Rotary. WHAT WE KNOW ABOUT YOUNGER PROFESSIONALS
- 4. • Jennifer Scott - Past District Governor of district 9690 in Australia • Paul Harris Fellow • Bequest Society member and a major donor • Two daughters who have also been involved in RYLA MY EXPERIENCE WITH YOUNGER PROFESSIONALS IN ROTARY
- 5. CREATING AN ACTION PLAN TO ATTRACT YOUNGER PROFESSIONALS
- 6. • Rotarian Matt has invited several qualified young professionals to be guests at his club • After attending their first meeting, none of his guests returned for future events • Matt learned that the young professional guests felt unwelcomed and excluded by many of the other club members SCENARIO 1 - EXAMPLE
- 7. • Juan is 37 years old • He is a Rotary program alumnus • Juan knows several Rotarians from his time in his youth program • He has never joined Rotary • Juan does not think that he has time to devote to Rotary due to his work and family schedule SCENARIO 2
- 8. • Camille is a 33 year old professional • She is married and has two children • Camille currently volunteers and participates in local community service • A Rotarian recently asked Camille and her family to participate in his club’s service project, but Camille declined • Camille does not see specific benefits that can come with joining Rotary SCENARIO 3
- 10. 2014 ROTARY INTERNATIONAL CONVENTION THANK YOU Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars
Notas do Editor
- I’d like to start with a fact that many of you saw in the last Young Professionals breakout sessions. 90 percent of Rotary members worldwide are age 40 and older. This is a staggering statistic and one that we can’t take lightly. Anyone who has been involved with Rotary has great passion for the organization. We need to determine how to leverage that passion to attract the next generation of members.
- Jennifer– You can edit this slide however you choose. We’d like you to share your experience with younger professionals in your club/district/zone. Australia/NZ/PI’s 2013-14 Regional Membership Plan has a goal to increase membership diversity. Specifically, they’d like to increase the proportion of Rotarians aged 40 or less by 5%. It would be great if you could share any tactics that you are aware of in your region. You may choose to alter this slide or simply add another slide after it.
- Now we will be moving to the interactive portion of this session. Please refer to the worksheet that was provided for you at the beginning of the session and read over the directions with me. Using the Worksheet – Each Scenario below describes examples of interactions with Younger professionals that are also prospective Rotary members. With a partner, create an action plan for attracting these prospective members into your Rotary club. Please use the next 10-15 minutes to discuss an action plan for scenario 2 with a partner(s), then move onto scenario 3. We will have time at the end of the session to share our ideas via the microphone
- Rotarian Matt has invited several qualified young professionals in his community to be guests at his club’s meeting. After attending their first meeting, none of his guests returned or showed interest in joining. In his follow up conversations, Matt learned that the young professional guests felt unwelcomed and excluded by many of the other club members. What should be Matt’s next steps in trying to attract young professionals to his club?
- Juan is 37 years old, a Rotary program alumnus, and an engineer for the city. Juan has met several Rotarians over the years, mostly during his time in his youth program, but he has never joined Rotary himself. Rotarian Maria knows Juan from his time in the Rotary youth program and has asked Juan to come to a club meeting. Juan does not think that he has time to devote to Rotary due to his work and family schedule. What can Maria do to encourage Juan to join Rotary?
- Camille is a 33 year old professional in the field of Information Technology. She is married and has two children, ages 7 and 10. Camille currently volunteers at her children’s school and participates in local community service when she has time. Rotarian Frederic recently asked Camille and her family to participate in his club’s service project. Camille declined citing that she already donates her time and money through other activities. Camille does not see specific benefits that can come with joining Rotary. What should Frederic do next?
- If you have enjoyed this session we encourage you to listen for more information about the upcoming Membership Development webinar series beginning in August. Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars