5 practical strategies for those looking to grow their business through the use of science to psychology.

1. Ross Kingsland
Founder and CEO
Inception Growth
@RossKingsland1
InceptionGrowth.net

2. My Single Biggest Mistake
“I would rather be right, than rich”
It takes as much effort to land a £1,000 client as it does a £10,000 client
@RossKingsland1

3. The Truth
@RossKingsland1

4. Who Do We Work With?
• Business Owners
• Founders
• CEOs
• Partners
• Boards
• Directors
Common Factor:
Everyone we work with wants a
significantstep change in their business growth
@RossKingsland1

5. @RossKingsland1

6. @RossKingsland1
In Other Words…
Accelerated Growth
Accelerated Growth
Current Growth
Check one two
three

7. “I know how to grow a business…….”
@RossKingsland1

8. Growth Is A Science
@RossKingsland1

9. @RossKingsland1

10. Growth Is A Science
@RossKingsland1

11. 5 Strategies You Can Use Today
@RossKingsland1

12. 1. Find Your Tipping Point
@RossKingsland1

13. 1. Find Your Tipping Point
Too broadly defined market
• Uber – MVP to SF 1%ers
• SXSW experiment
• Who is your market?
Kevin Kelly 1,000 true fans
• Define the market, find them and
seduce them.
@RossKingsland1

14. 2. Advertising Is Not The (Only) Solution
@RossKingsland1

15. 2. Advertising Is Not The (Only) Solution
• Original advertising strategy: Billboards and Radio
Ads
• Get creative
• “PS: I Love You. Get Your Free E-Mail At Hotmail”
• Why it works: Unexpected, Emotional, Secret,
Exclusive, Novel
@RossKingsland1

16. 3. Strategic relationships
@RossKingsland1

17. 3. Strategic relationships
• Who already has your
market?
• If you don’t have access to
your market find out who
does.
• Develop full proof strategy
• Be cool.
@RossKingsland1

18. 4. Create a Moment of Magic
@RossKingsland1

19. 4. Create a Moment of Magic
• Suspend disbelief
• Control the User Experience
• Over deliver
• Reinforce positive emotion after event
• Secret: Positive Emotional Experience
@RossKingsland1

20. 5. Get in front of an A-lister
@RossKingsland1

21. 5. Get in front of an A-lister
•No network
•No contacts
•No experience
@RossKingsland1

22. 5. Get in front of an A-lister
Step1: Ask yourself – “What’s in it for
them?”
Step 2: Prime their network through
social media channels
Result:
“Everyone is talking about this new
company”
“Why haven’t we met these guys yet?”
“Get them in!”
@RossKingsland1

23. @RossKingsland1
5. Get in front of an A-lister

24. How Do We Work?
3 Months Intensive Coaching and Mentoring
One on One
Results Focused
Move FAST

25. Resources For You
www.InceptionGrowth.net/tbs2015
@RossKingsland1
ross@inceptionbusinesssolutions.com