This document provides information on various matchday sponsorship and hospitality packages available at Carrow Road stadium, the home of Norwich City FC. Packages range from £330-£3,750 plus VAT and include benefits such as private dining, tours of the stadium, match tickets, drinks receptions, and opportunities to meet players. The most premium package, the Platinum Match Sponsor, offers exclusive use of a private executive box and accommodates up to 13 guests. Other packages include the Matchball Sponsor, Carrow Road Experience, Celebration package, and seating in the Boardroom or Top of the Terrace Suite. Seasonal packages also provide benefits like training ground tours and priority access to away tickets.
2. 32
F G H J K L M N
PQRST
ABCDE
AUBUCUDUEU
PLQLSLTLRL
Directors’Box
GEOFFREYWATLINGCITYSTAND
JARROLDSTAND
THEBARCLAYSTAND
NORWICH&PETERBOROUGHSTAND
HOLIDAYINN
CARROWROAD
CarrowRoadCanaryStore
TicketOffice
YellowsAmerican
Bar&Grill
Delia’s
Restaurant
&Bar
Entrance
Directors’Entrance
MatchdayTicketCollectionPointMainReceptionE1
E3
E4
Entrance E2
AVIVAC
OMMUNITYSTAND
AbilityCounts
Gallery
ExecutiveBoxes
LotusLounge
TopoftheTerrace
GunnClub/NorfolkLounge
RussellAllisonLounge
TheGallery
TheDarrenHuckerbyMatchdayClub/TheTopoftheCity
ExecutiveSeating ExecutiveBoxes
SirArthurSouthLounge
TheBoardroom
Players’LoungePressRoom
Ambassadors’Lounge
Club101
Entrance E4
TopoftheTerrace
GunnClub
NorfolkLounge
PressRoom
Players’Lounge
Directors’Entrance E3
TheBoardroom
Ambassadors’Lounge
SirArthurSouthLounge
Directors’Box
Entrance E2
ExecutiveBoxes1-27
TheGallery
LotusLounge
Delia’sRestaurant&Bar
MainReception E1
ExecutiveBoxes28-42
TheDarrenHuckerbyMatchdayClub
TheTopoftheCity
Club101
RAILTRACKCARPARK
YELLOWCARPARK
This year Carrow Road celebrates its 80th birthday. That is a venerable age by any standards, especially
whensomanyothergroundsinEnglandhavehadtochangetheirname-eitherthroughre-locationorthe
pressuresofcommercialsponsorship.
NotthatCarrowRoadtodaylooksanythinglikeitsoriginalin1935.Ithasevolvedfromathirddivision(south)
venue into a truly premier stadium. Fires, acts of parliament, television and technical progress have all
contributed to that. Gone are the concrete terraces with their crush barriers, gone are the gents walking
roundtheperimeterwithagiantblackboardadvisingtherafflewinners,goneisthemarchingsilverbandat
half-time,therattlesandrosettes,thequeuessnakingthroughtheturnstiles.
There may be those who regret their passing. But what Carrow Road has retained is its heart. It remains a
friendly,sociableground-friendlyandafortresswhentheneedarises.Itstillhasthepower,assoonasthe
floodlightsandflyingbuttressescomeintoviewatCarrowBridge,toinspirethatsenseofheightenedhope
andanticipation,ofexcitementand(weconfess)thatlittleknotinthestomach.
Itisstillhomefromhomeandtheonlyplacetobeat3pmonaSaturday.Longmayitstand.
MichaelandDelia
January2015
Celebrating 80 Years
of Carrow Road
3. 34
TheMatchSponsor 4
TheMatchballSponsor 6
TheCarrowRoadExperience 8
TheCelebration 10
TheBoardroom 12
TheDarrenHuckerbyMatchdayClub 14
TheTopoftheTerraceSuite 16
Club101 18
JarroldStandExecutiveBoxes 20
NorwichandPeterborough StandExecutiveBoxes 22
Contents
StaticPerimeterAdvertising 24
ElectronicLEDPitchsideAdvertising 26
PlayerKitSponsorship 28
OTBC-OfficialMatchdayProgrammeAdvertising 30
“Last year was great, however this year was truly excellent.
We participate in lots of corporate activity every year,
and I have found Norwich City Football Club and your team
to be the most accommodating and professional to date.
As discussed please mark us in for next season!”
John Wiley
Regional Business Manager
Macfarlane Packaging
4. 5
• Hospitalityforupto13guests.
• YourmatchdayexperiencehostedbyaCanarylegend.
• AglassofchampagneonarrivalinTheBoardroom.
• Behind-the-scenestourofCarrowRoad.
• Three-coursepre-matchdininginDelia’sRestaurant
andBarwithcomplimentarydrinks.
• ExecutiveBoxmatchviewing,behindglass.
• Teaandcoffeeservedthroughouttheday.
• Half-timedrinksservedintheExecutiveBoxLounge
andfull-timedrinksservedintheexclusiveGunnClub.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Threecarparkpasses.
• Corporategiftforeachguest.
• Framedhomeshirtsignedbymembersofthefirstteamsquad.
• ChoosetheOfficialManoftheMatchalongwithyourCanaryLegend.
• Post-matchpresentationphotographintheGunnClubwiththeManoftheMatch.
• Officialmatchdayprogrammeadvertising(fullpage).
• MatchdayPAannouncement.
• Companylogoandmessagevisibleonthefullcolourdigitalscoreboards.
• Companynameprintedontheofficialteamsheet.
Platinum
£3,750+VAT
Package:
AdvertisingBenefits:
Gold
£3,250+VAT
Silver
£2,750+VAT
ThisisCarrowRoad’spremiummatchdaysponsorshippackage.Forupto13
guests,thisistheonlysponsorshippackagewhereyoubenefitfromexclusive
use of a private Executive Box for the duration of your day at Carrow Road.
OnarrivalattheDirectors’EntranceatCarrowRoadyouandyourguestswill
begreetedbyaCanarylegendwhowillbeyourhostfortheday.Afterrelaxing
in the Boardroom with a glass of champagne your host will escort you on a
behind-the-scenes tour, giving you the chance to quiz him on life at Carrow
Road.YourtourwillconcludeinDelia’sfamousrestaurantandbarwhereyou
willenjoyapremiumpre-matchmealcookedtoDelia’sexactingstandardsin
the comfort of her beautiful restaurant. Once you have finished your meal,
you,yourguestsandyourhostwillbeabletorelaxandsoakupthepre-match
atmosphere in your private Executive Box. This great package also involves
youandyourguestawardingthefootballingaccoladeofManoftheMatchto
oneoftheCitystarsonshow,beforemeetinghimintheexclusiveGunnClub,
whereourofficialphotographerwillbeonhandtocapturethemoment.
The Match Sponsor
5. 76
TheMatchballSponsorshipisanoutstandingmatchdayexperienceforfourguests.
OnarrivalatCarrowRoad,youandyourguestswillbegreetedbyaglassofchampagne
in the Boardroom and a Canary Legend who will escort you on a guided behind-the-
scenestourofthestadium,beforesittingdowninDelia’sworld-renownedrestaurant
to enjoy a pre-match meal cooked to Delia’s exacting standards. After your meal you
andyourguestswillbeescortedtoyourVIPseatsintheDirectors’Boxforthematch.
Your day doesn’t finish there, as after the final whistle you will be invited to meet the
officialManoftheMatchinCarrowRoad’sexclusiveGunnClub.
The Matchball Sponsor
Package:
• Officialmatchdayprogrammeadvertising(half-page).
• MatchdayPAannoucement.
• Companylogoandmessagevisibleonthefullcolourdigitalscoreboards.
• Companynameprintedontheofficialteamsheet.
Platinum
£1,500+VAT
Gold
£1,200+VAT
Silver
£1,000+VAT
• Hospitalityforfourguests.
• HostedbyaCanarylegend.
• AglassofchampagneonarrivalinTheBoardroom.
• Behind-the-scenestourofCarrowRoad.
• Three-coursepre-matchdininginDelia’sRestaurant
andBarwithcomplimentarydrinks.
• VIPseatingintheDirectors’Box.
• Teaandcoffeeservedthroughouttheday.
• Half-timeandfull-timedrinks.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Onecarparkpass.
• Corporategiftforeachguest.
• Post-matchpresentationphotographintheGunnClubwiththe
ManoftheMatch.
• Replicamatchballsignedbymembersofthefirstteamsquad.
AdvertisingBenefits:
6. 98
• Hospitalityforfourguestsminimumwithflexibilityforadditional
guestsifrequired.
• HostedbyaCanarylegend.
• Behind-the-scenestourofCarrowRoad.
• Three-coursepre-matchmealwithcomplimentarydrinks.
• VIPmatchseating.
• Teaandcoffeeservedthroughouttheday.
• Half-timeandfull-timedrinks.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Carparkpass.
• Post-matchpresentationphotographintheGunnClubwith
theManoftheMatch.
Pleasenotethispackageisflexiblewiththenumberofguests.
Package:
Devised to celebrate Carrow Road’s 80th Anniversary this package will prove to
be one of our most unforgettable matchday experiences to date. Designed for
a minimum of four guests, your day will combine the best in hospitality, match
viewingandfacilitiesatCarrowRoad.
Atthestartofyourday,youandyourguestswillbegreetedbyaCanarylegendwho
willbeyourhostduringthedayatCarrowRoad.Oncetheintroductionshavebeen
completed your host will escort you pitch side for the start of your behind-the-
scenestourofthestadium. Yourhostwillthenaccompanyyouforyourpre-match
meal before you take your VIP seats for the big match. After the final whistle you
will be invited to the Gunn Club where you will meet the official Man of the Match
andhaveyourphototakenwithhim.
The Carrow Road
Experience
Platinum
£1,000+VAT
Gold
£850+VAT
Silver
£750+VAT
7. 1110
Whether it’s a birthday, anniversary, or just a special treat, everything about
this package has been tailored to help you and your guest celebrate in style at
CarrowRoad.
Tostartyourmemorableday,youwillbetreatedtoachampagnedrinksreception
with a Canary legend in the Club’s Boardroom. Then make sure you have an
autographbookonhandtocapturesomeofthemanyfamouspastandpresent
City players autographs as you are escorted on a guided behind-the-scenes
tour, before enjoying a fantastic three-course meal in Carrow Road’s exclusive
Gunn Club. There’s no time to relax after your meal as you are escorted to your
VIP match seating in time to soak up the atmosphere prior to kick-off. Then sit
back in the comfort of your VIP seats and take in all the match action before
being escorted back to the Gunn Club after the final whistle, where you will be
presented with a special celebration cake and bottle of champagne by the
officialManoftheMatch.Don’tworryourofficialphotographerwillbeonhandto
capturethemoment.
Withitsfantasticmixofnon-stopexcitementandspecialtreatsTheCelebration
willmakeyourmatchdayonetoremember.
The Celebration
• Hospitalityfortwoguests.
• HostedbyaCanarylegend.
• AglassofchampagneonarrivalinTheBoardroom.
• Behind-the-scenestourofCarrowRoad.
• Three-coursepre-matchmealintheGunnClub.
• VIPmatchseating.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Carparkpass.
• Post-matchpresentationphotographintheGunnClubwith
theManoftheMatch.
• Bottleofchampagne.
• CelebrationCake.
• NameandmessageprintedintheOfficialMatchdayProgramme.
• MatchdayPAannouncement.
• Nameandmessagevisibleonthefullcolourdigitalscoreboards.
• Nameandmessageprintedontheofficialteamsheet.
Platinum
£450+VAT
Package:
Gold
£370+VAT
Silver
£330+VAT
8. 13
• ExclusiveaccesstoTheBoardroomforthedurationofyourday.
• MatchseatingintheSirArthurSouthviewinggallery.
• HostedbyaCanarylegend
• Aglassofchampagneonarrival.
• Pre–matchthree-coursebuffetonaprivatetable.
• Half-timecakesandpost-matchsnacks.
• Teaandcoffeeservedthroughouttheday.
• Exclusivepre-matchinterviewwithamemberoftheFootball
ManagementBoardorBoardofDirectors.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Post-matchGunnClubaccess
• TheBoardroomislocatedonthefirstflooroftheCityStand,
entranceviaTheDirectors’Entrance.
• Atonefixtureduringtheseasonyouwillbeinvitedtodinewiththe
ChairmanintheClub’smodernDirectors’Lounge.Yourdaywillincludeall
foodanddrink.
• LunchandatouroftheClub’sColneyTrainingGround.
• Priorityaccesstoawaytickets.
• Personalaccountmanager.
2015-16SeasonalPrice
£3,200+VATpp
Package:
ThemostsoughtafterseasonticketatCarrowRoadjustgotevenbetter!
On arrival at the Club’s prestigious Boardroom you will be greeted by a glass
of champagne and your Canary host for the day. Socialise at the bar or sit
back at your private table and enjoy the fabulous food, whilst gaining all the
insighttotheday’sbigmatchwithaselectionofpre-matchinterviewswith
your host for the day and members of the Football Management Board or
Board of Directors. All before taking your seat in the Sir Arthur South viewing
galleryintimeforthebigmatch.
The Boardroom
hosted by a Canary Legend
SeasonBenefits:
9. 1514
Beoneofthemostprivilegedsupportersinthestadiumandspendyourmatchday
in the company of City’s former number 6 and Canary legend Darren Huckerby
himselfinoneofCarrowRoad’smoststylishandmodernsuites.
TheTopoftheCitysuiteisaclassy,modern,designerrestaurantwithspectacular
views over the hallowed turf and the three-course meal will be the very best in
football. Then just before kick-off make your way to your specially upholstered
seats for the very best view of the pitch. After the game the Top of the City’s
exclusivebaristheidealplacetogatherattomakefriends,takeintherestofthe
day’sactionontheplasmascreensandtalkfootballwithCity’sfamousnumber6.
The Darren Huckerby
Matchday Club
• AccesstotheTopoftheCitysuite&barforpanoramic
viewsofthestadium.
• ExecutivepaddedmatchseatingintheJarroldStand.
• HostedbyCanarylegendDarrenHuckerby.
• Aglassofchampagneonarrival.
• Pre-matchthree-coursemealonasharedtable.
• Teaandcoffeeservedthroughouttheday.
• Pre-matchQ&Asessionwithafirstteamplayerorspecialguest.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Post-matchGunnClubaccess.
• SuitelocatedonthethirdflooroftheJarroldStand,entrance
viaMainReception.
2015-16SeasonalPrice
£2,500+VATpp
Package:
Match-by-matchPrice
Platinum
£200+VATpp
Gold
£150+VATpp
Silver
£125+VATpp
• LunchandatouroftheClub’sColneyTrainingGround.
• Priorityaccesstoawaytickets.
• Personalaccountmanager.
Seasonal Benefits:
10. 17
• AccesstotheTopoftheTerraceSuitewithexcellentviews
ofthepitchandstadium.
• LoungeseatingintheSuiteitselforintheSirArthurSouthViewingGallery.
• Pre-matchthree-coursecarverymealonaprivatetable.
• Teaandcoffeeservedduringpre-matchandhalf-time.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Post-matchGunnClubaccess.
• SuitelocatedonthesecondflooroftheBarclayStand,entrance
viatheNorfolkSuite.
• Priorityaccesstoawaytickets.
• Personalaccountmanager.
2015-16SeasonalPrice
Accesstoandmatch
seatingintheTopofthe
Terracesuite
£1,600+VATpp
AccesstotheTopoftheTerrace
suiteandmatchviewingfromthe
SirArthurSouthViewingGallery
£1,700+VATpp
Package:
Seasonal Benefits:
With its glass front The Top of the Terrace Suite offers the best panoramic
viewsofCarrowRoadinallitsglory.
Sit back and soak up the view of the pitch as you enjoy a three-course
pre-matchmealinoneoftheClub’smostvibrantsuites.Everythingyoucould
possible want is easily accessible leaving you to make the most out of your
daywithusatCarrowRoad.
The Top of the
Terrace Suite
Match-by-matchPrice
Platinum
£125+VATpp
Gold
£100+VATpp
Silver
£85+VATpp
Matchseatingallocationonafirst-come,first-servedbasis.
11. 1918
Club101wasformedatthebirthoftheNewRiverEndstandandhashaditsown
committeesinceitsfirstmeetingonthe19thSeptember1981.
Now situated in the Community stand with its own spacious lounge and bar it
offersawarm,relaxingandenjoyablefootballexperience.
ManyfriendshipshavebeenformedinClub101andhasovertheyearsprovided
three of its members to be Directors of the Football Club. It has its own Most
Improved Player of the Year Cup, arranges its own away football days and
supportstheFootballClubsAcademy.Ithasovertheyearsentertainedonbehalf
oftheFootballClubitself,anumberofdignitariesincludingSirBobbyRobsonand
SirAlfRamsey.
Club 101
• Exclusiveall-dayaccesstoClub101.
• SeatingintheAvivaCommunityStand.
• Privatetable.
• Pre-matchhotbuffet.
• Teaandcoffeeservedthroughouttheday.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Post-matchGunnClubaccess.
• SuitelocatedonthefirstflooroftheJarroldStand,entrancevia
JarroldStandMainReception.
2015-16SeasonalPrice
£1,000+VATpp
Package:
• Priorityaccesstoawaytickets.
• Personalaccountmanager.
Seasonal Benefits:
Match-by-matchPrice
Platinum
£75+VATpp
Gold
£60+VATpp
Silver
£50+VATpp
12. 2120
Located in Carrow Road’s newest stand, the Jarrold Stand, these executive
boxesoffertheultimateself-containedmatchdayexperience.
Whether it’s for your business, entertaining clients, rewarding staff or simply
sharing those memorable moments with family and friends a Jarrold Stand
ExecutiveBoxisamatchdayexperiencelikenoother.
Jarrold Stand
Executive Boxes
• AprivateExecutiveBoxfor10withpaddedmatchseating
directlyoutsideyourbox.
• Pre-matchthree-coursemealserveddirecttoyourbox.
• Dedicatedhostessonhandtoassistyourmatchdayexperience.
• Twocarparkpasses.
• Teaandcoffeeservedthroughouttheday.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Aframedhomeshirtsignedbymembersofthefirstteamsquad.
• Advertisingboardpositionedoutsideyourbox.
• Non-matchdayaccesstoyourExecutiveBoxformeetingsorevents.
• Teamentryintoanendofseasonexecutive“boxholderspitchhire”event.
• Priorityaccesstoawaytickets.
• Personalaccountmanager.
2015-16SeasonalPrice
£40,000+VAT
Package:
Pricesforathreeyeardealavailableonrequest
13. 2322
• AprivateExecutiveBoxfor12withmatchseatingbehind
glassintheBoxitself.
• AccesstoaprivateBoxholdersloungewiththe
opportunitytopurchasefoodanddrink.
• Dedicatedhostessonhandtoassistyourmatchdayexperience.
• Twocarparkpasses.
• Teaandcoffeeservedthroughouttheday.
• Matchdayprogrammeandteamsheet.
• Bettingfacilities.
• Opportunitytoadvertiseonagroundadvertisingboardpositioned
outsideyourbox.
• Non-matchdayaccesstoyourExecutiveBoxformeetingsorevents.
• Teamentryintoanendofseasonexecutive“boxholderspitchhire”event.
• Priorityaccesstoawaytickets.
• Personalaccountmanager.
2015-16SeasonalPrice
Boxesstartfrom£17,650+VAT
Package:
Finished in March 1980 the Norwich and Peterborough Stand has offered
first-class hospitality and match viewing for 35 years. With its selection of
20 Executive Boxes all with self-contained match viewing and access to
an exclusive Executive Box holders lounge. Hospitality in the Norwich and
PeterboroughStandhasneverbeensodesirable.
Norwich and
Peterborough Stand
Executive Boxes
14. 2524
Perimeter boards remain a popular platform to display and expose your company
details to over 27,000 fans and businesses every home fixture. In many cases they
areinclearviewoftheTVCamera’sgeneratingfantasticexposureandawarenessof
yourbrandregionally,nationallyandeveninternationally.
Externalstadiumadvertisingboardalsoavailable,pleasecontactusformoreinformation
AdvertisingboardproductionwillbeatcosttotheBusiness/Companypurchasing.
Static Perimeter
Advertising
JarroldStandPitchFacing
From£2,500+VAT
NorwichandPeterborough
StandPitchFacing
From£3,000+VATminimum.
JarroldStandCrowdFacing
From£1,500+VAT
BarclayStandPitchFacing
From£3,500+VAT
CityStandPitchFacingTVARC
£3,500+VAT
15. 2726
ElectronicLEDPitchsideAdvertisingisafantasticopportunitytostandoutfromthecrowd!
Our digital pitchside advertising at Carrow Road is the most effective way to get your brand
and messaging noticed by our sold out crowds and the thousands watching on television both
nationallyandinternationally.CombiningtheverylatestLEDtechnologieswithadvancedcontent
delivery system provides your business with an incredibly flexible, powerful and scalable digital
signageplatformtosuityourrequirements.
Our LED digiboard is TV facing and visible to each and every one of our loyal supporters within
the stadium. It delivers dynamic, interactive messaging which you can change throughout the
seasontomillionslocallyandnationally.
Three 20 second in game slots at every home league match of the 2015-16 season.
£5,000+VAT
Advertisingbroadproductionwillbeatthecostofthebusiness/companypurchasing.
Electronic LED
Pitchside Advertising
16. 2928
The prestigious accolade of being a Player Kit Sponsor is still one of most popular
waystosupportyourClub.Receivesomeexclusiveadvertisingbenefitsonlyavailable
for Player Kit Sponsors as well as meeting your sponsored player for a fantastic
sponsorsdinneratCarrowRoad. 2015-16seasonalprice
£2,750+VATperplayer
Player Kit Sponsorship
• TwogueststoattendaPlayersSponsorsDinnerinthe
Players’LoungeatCarrowRoadwhereyoudinewithyour
playerandhepresentsyouwithasignedshirt.
• Traininggroundtourwithlunch.
• Yourlogowillbeprintednexttoyourplayerineveryhome
matchdayprogrammeontheplayers’kitsponsorshippage.
• Yourcompanywillbelistedthreetimesduringeachmatchday
ontheClub’sscoreboards.
• Yourlogowillappearonyourplayer’ssignaturecards.
• Atextlinktoyourcompanywebsitefromtheplayerprofile
sectiononwww.canaries.co.uk
• Aframedsignedphotoofyourplayer.
Package:
17. 3130
A highly effective way of delivering your message. More than 6,000 copies with a
readershipfigureof18,000goonsaleeverymatchdayreachingouttoourcorporate
clientsaswellasourloyalsupporters.
OTBC - Official Matchday
Programme Advertising
2015-16SeasonalPrices
Full-pageadvert£5,000+VAT
Half-pageadvert£2,500+VAT
Match-by-MatchPrices
Full-pageadvert£300+VAT
Half-pageadvert£195+VAT