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Using Social Media Tools
           By: April Rosenblatt
      Career Development Advisor II
Why do we need to use Social Media?
Using Social Media to Look for Jobs

   Facebook – BranchOut
   • How to accelerate your career by using BranchOut

   • In today's economy there are two competitive
     advantages that you must have. The first is a positive
     online presence, and the second is a “social” layer of
     your career. By social we mean real relationships,
     your family and friends on Facebook.

   • BranchOut provides both in a way that is 100%
     professional.
   http://www.facebook.com/Branchout
Using Social Media Tools
Why Should You Use It ?

• Automatically imports all of your Facebook
  contacts and will send a request to connect via
  BranchOut to each of them for you in seconds

• You can upload your resume and it imports the
  information into your BranchOut Profile for you

• Allows you to see where you Facebook friends
  work so that you can use them to network and
  gain information about their companies

• Use the search bar to find the people, jobs and
  companies that can help you achieve your career
  goals.
Using Social Media Tools
Twitter Nation
• Twitter is a social network where you post
  short bursts of thoughts and information

• It has become the single most talked
  about Web site since Facebook and grew
  1,382% in the past year..

• Twitter revolutionized social media by
  making it simple for the world to            http://twitter.com/
  communicate in real time.

• Think of it as a cross between text
  messaging, instant messaging and
  blogging
How do I Create a Profile?


1. Consider using a simple
name close to your own.

2. Upload a professional
photo.

3. Fill in your bio including
your education, job title,
industry etc.
How do I Find People and Companies to Follow?

 • Search by name on Twitter
 (look for Companies you want to work for)
 • Find existing users in your e-mail address book
  (connect with friends & co-workers)
 • Look for common interests on WeFollow.com
 • Just look at who your friends are following
         Once you’re up and running, it should look like this:
                  (assuming you’re Barrack Obama)
Using Social Media Tools
Twitter- Tweet Your Way to a Job?
• About 300 to 500 jobs are posted on Twitter per minute,
  the task of filtering information becomes difficult — that’s
  why we have hashtags.(#)

• Hashtags: Words beginning with a # to help you track
  specific conversations.

•   They can help you focus on the tweets you want to see

• Hashtags such as #jobs, #jobadvice, #jobhunt and
  #jobsearch offer both job openings and general job search
  advice
Words to tweet by: You are
             what you tweet
• Keep in mind that everything you tweet lends to
  — or takes away from — your online persona.

• Make sure your Twitter stream represents you as
  a professional individual that has important and
  unique thoughts to contribute. Your goal should
  be to become an industry expert — or at least
  tweet like one.
• Getting involved with industry chats is a way to show your interest in a
  particular field and represent yourself as a knowledgeable person. Check
  out this Twitter chat schedule to get a head start.

• Also, if your search isn’t going so well, get involved in job-related chats,
  such as #jobhuntchat, #careerchat, #internchat and #hirefriday for friendly
  advice.

• Besides scouring job search hashtags, job seekers can also follow Twitter
  accounts dedicated to posting job openings and follow Twitter streams of
  companies they might want to work for.


                 • Example of a Twitter account that posts open jobs:
                   Jobing.com - http://twitter.com/#!/jobingflorida
Using Social Media Tools
• Don’t be afraid to research the companies that you
  want to work for to find out who currently works there
  and who is involved with recruiting.

• While you’re searching for a job, recruiters are
  searching the web looking for job candidates.

• Take student Connie Zheng as an example — she’s
  already been hired for two jobs through Twitter. “I got
  my PR internship at Text 100 using Twitter, as well as my
  entry-level position at Burson-Marsteller using Twitter,”
  she explained. She advises job seekers, “Use Twitter as
  a research tool to identify who the appropriate HR
  person or recruiter is at the desired company.”
Businesses on Twitter
Starbucks       Comcast
Southwest       H&R Block
Dell            Home Depot
Zappos          Whole Foods
Little Debbie   Dunkin Donuts
Hertz           Kodak
Ford            Red Cross
GM              Rubbermaid
Honda           Nationwide
• Applications that make using Twitter
  easier, more productive, etc.
• TwitterFon
• A great way to use Twitter from
  your iPhone.
How Can I Keep My Online Persona Clean?
• Socioclean was founded to keep social reputation clean in this growing world of
  social networking.

• Social networks introduce privacy risks and personal information leakage, which is
  becoming a bigger problem everyday.

• Most users are not aware of the data in their social profiles and how it might affect
  them negatively.

• Allows you to scan your online profile for any inappropriate content that might hurt
  your online social reputation.
• Clean your online profile for various social networks for free.
                        http://www.socioclean.com/
Set up a Google Alert for yourself.. So you know as soon
  as information is posted about you on the internet.
            http://www.google.com/alerts
You are invited to download my PowerPoint
presentation. It has hyperlinks to all the resources I
                  have discussed!




  A link to the presentation has been put on the
           Career Center Facebook Page.

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Using Social Media Tools

  • 1. Using Social Media Tools By: April Rosenblatt Career Development Advisor II
  • 2. Why do we need to use Social Media?
  • 3. Using Social Media to Look for Jobs Facebook – BranchOut • How to accelerate your career by using BranchOut • In today's economy there are two competitive advantages that you must have. The first is a positive online presence, and the second is a “social” layer of your career. By social we mean real relationships, your family and friends on Facebook. • BranchOut provides both in a way that is 100% professional. http://www.facebook.com/Branchout
  • 5. Why Should You Use It ? • Automatically imports all of your Facebook contacts and will send a request to connect via BranchOut to each of them for you in seconds • You can upload your resume and it imports the information into your BranchOut Profile for you • Allows you to see where you Facebook friends work so that you can use them to network and gain information about their companies • Use the search bar to find the people, jobs and companies that can help you achieve your career goals.
  • 7. Twitter Nation • Twitter is a social network where you post short bursts of thoughts and information • It has become the single most talked about Web site since Facebook and grew 1,382% in the past year.. • Twitter revolutionized social media by making it simple for the world to http://twitter.com/ communicate in real time. • Think of it as a cross between text messaging, instant messaging and blogging
  • 8. How do I Create a Profile? 1. Consider using a simple name close to your own. 2. Upload a professional photo. 3. Fill in your bio including your education, job title, industry etc.
  • 9. How do I Find People and Companies to Follow? • Search by name on Twitter (look for Companies you want to work for) • Find existing users in your e-mail address book (connect with friends & co-workers) • Look for common interests on WeFollow.com • Just look at who your friends are following Once you’re up and running, it should look like this: (assuming you’re Barrack Obama)
  • 11. Twitter- Tweet Your Way to a Job? • About 300 to 500 jobs are posted on Twitter per minute, the task of filtering information becomes difficult — that’s why we have hashtags.(#) • Hashtags: Words beginning with a # to help you track specific conversations. • They can help you focus on the tweets you want to see • Hashtags such as #jobs, #jobadvice, #jobhunt and #jobsearch offer both job openings and general job search advice
  • 12. Words to tweet by: You are what you tweet • Keep in mind that everything you tweet lends to — or takes away from — your online persona. • Make sure your Twitter stream represents you as a professional individual that has important and unique thoughts to contribute. Your goal should be to become an industry expert — or at least tweet like one.
  • 13. • Getting involved with industry chats is a way to show your interest in a particular field and represent yourself as a knowledgeable person. Check out this Twitter chat schedule to get a head start. • Also, if your search isn’t going so well, get involved in job-related chats, such as #jobhuntchat, #careerchat, #internchat and #hirefriday for friendly advice. • Besides scouring job search hashtags, job seekers can also follow Twitter accounts dedicated to posting job openings and follow Twitter streams of companies they might want to work for. • Example of a Twitter account that posts open jobs: Jobing.com - http://twitter.com/#!/jobingflorida
  • 15. • Don’t be afraid to research the companies that you want to work for to find out who currently works there and who is involved with recruiting. • While you’re searching for a job, recruiters are searching the web looking for job candidates. • Take student Connie Zheng as an example — she’s already been hired for two jobs through Twitter. “I got my PR internship at Text 100 using Twitter, as well as my entry-level position at Burson-Marsteller using Twitter,” she explained. She advises job seekers, “Use Twitter as a research tool to identify who the appropriate HR person or recruiter is at the desired company.”
  • 16. Businesses on Twitter Starbucks Comcast Southwest H&R Block Dell Home Depot Zappos Whole Foods Little Debbie Dunkin Donuts Hertz Kodak Ford Red Cross GM Rubbermaid Honda Nationwide
  • 17. • Applications that make using Twitter easier, more productive, etc. • TwitterFon • A great way to use Twitter from your iPhone.
  • 18. How Can I Keep My Online Persona Clean?
  • 19. • Socioclean was founded to keep social reputation clean in this growing world of social networking. • Social networks introduce privacy risks and personal information leakage, which is becoming a bigger problem everyday. • Most users are not aware of the data in their social profiles and how it might affect them negatively. • Allows you to scan your online profile for any inappropriate content that might hurt your online social reputation. • Clean your online profile for various social networks for free. http://www.socioclean.com/
  • 20. Set up a Google Alert for yourself.. So you know as soon as information is posted about you on the internet. http://www.google.com/alerts
  • 21. You are invited to download my PowerPoint presentation. It has hyperlinks to all the resources I have discussed! A link to the presentation has been put on the Career Center Facebook Page.