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Starting a New Library in the
                Google Age
                         Internet Librarian 2012
                            22 October 2012

                            Ronald Snijder
             Amsterdam University Press / OAPEN Foundation



24/10/2012
Ronald Snijder
• Amsterdam University Press: project manager
  digital publications
• OAPEN Foundation: technical coordinator

• Background: libraries and IT



24/10/2012
Agenda
•   Why bother?
•   Start with a good platform
•   Search engines are not easy
•   Get connected
•   Branching out with DOAB
•   Usage
•   Future developments

24/10/2012
The OAPEN Library




24/10/2012
Why bother?
•   Collection
•   Number of books, publishers, languages
•   Way to enhance usage for monographs
•   Platform for publishers




24/10/2012
Why bother?
• Collection:
    – Monographs – mainly in humanities and social
      sciences
    – Quality controlled
    – Open Access: “Free to read” or “Free to share”




24/10/2012
Why bother?
• Number of books, publishers, languages:
    – 1000+ titles
    – 35 publishers
    – 11 languages




24/10/2012
Why bother?
• Way to enhance usage for monographs:
    – Declining sales
        • Library purchases go down from 1500 (70’s)
          to 200-300
             Greco & Wharton (2008)

        • Print runs & sales go down from 2000-3000 (70’s)
          to < 750. Half sells less than 500
             Thompson (2005)


    – Result of ‘serials crisis’


24/10/2012
Why bother?
Serial costs             Serial Expenditures
                         (+402%)




24/10/2012
Why bother?
Serial costs             Serial Expenditures
                         (+402%)
vs.
Monograph
costs


                         Monograph Expenditures
                         (+71%)
                         Monographs Purchased
                         (10%)



24/10/2012
Why bother?
• Platform for publishers: Showcase their books




24/10/2012
Start with a good platform
•   XTF, by California Digital Library
•   Standard functions
•   Extra functions
•   On top of repository database




24/10/2012
Start with a good platform
• XTF, by California Digital Library:
    – eXtensible Text Framework (XTF)
    – Open Source software
    – http://xtf.cdlib.org/




24/10/2012
Start with a good platform
• Standard functions:
    – Enables serendipity: combination of searching and
      browsing
    – Full text search




24/10/2012
Start with a good platform
• Extra functions:
    – Multi lingual search
    – Export in RIS format: EndNote, Mendeley
    – Social media




24/10/2012
Start with a good platform
• On top of repository database:
    – Institutional Repositories platform
    – Exchange (meta) data using OAI PMH




24/10/2012
Search engines are not easy
• OAPEN not always on first results page
• Google Scholar or Books?
• Technical measures




24/10/2012
Search engines are not easy
• OAPEN not always on first results page:
    – Compete against Amazon, publishers
    – Content is mainly PDF, indexing is not great




24/10/2012
Search engines are not easy
• Google Scholar or Books?
    – Google Scholar does not index books
    – Google Books requires uploading books through
      publishers




24/10/2012
Search engines are not easy
• Technical measures:
    – Site map – based on www.sitemaps.org protocol
    – www.schema.org model for books




24/10/2012
Get connected
                                  Data
                               Aggregators




             Academic                        Search
              libraries                      engines




24/10/2012
Get connected
• OAPEN is about usage, regardless of the
  platform

• Metadata
• Get connected
• Diversify: DOAB



24/10/2012
Get connected
• Metadata:
    – Daily updated
    – Several types: CSV, MARC, Excel optimized, ONIX
    – CC zero license




24/10/2012
Get connected
• Get connected:
    – BASE (Bielefeld University Library)
    – Aggregators
        • Serials Solutions (ProQuest)
        • Primo Central (ExLibris)
        • EBSCO Discovery Service
    – Libraries
        • Union catalogue of the GVK-GBV, library network Germany
        • Universiteitsbibliotheek Gent, Belgium
        • James Hardiman Library of the National University of Ireland
    – OCLC WorldCat

24/10/2012
Get connected
• Diversify: DOAB
    – Directory of Open Access Books
    – www.doabooks.org




24/10/2012
Get connected: the complete picture




24/10/2012
Branching out with DOAB




24/10/2012
Branching out with DOAB
• Discovery service for peer reviewed OA books
• Differences between OAPEN and DOAB




24/10/2012
Branching out with DOAB
• Discovery service for peer reviewed OA books:
    – Only “Free to share”
    – Publishers provide – and maintain – metadata
    – Full text books on OAPEN Library or publisher’s
      website
    – Beta version, launched in April 2012




24/10/2012
Branching out with DOAB
Differences between OAPEN and DOAB:
                    OAPEN Library         DOAB


         Contents   • Full text           Metadata only
                    • Metadata
         License    • Free to read        Free to share only
                    • Free to share
         Search     • Full text           • Metadata
                    • Metadata            • Classification: LCC
                    • Classification: BIC


24/10/2012
Usage
• What to measure?
• Choosing the right tool
• Usage statistics




24/10/2012
Usage
• What to measure?
    – Main statistic: number of downloads
    – All other statistics are connected to that




24/10/2012
Usage
• Choosing the right tool:
    – We started with Google Analytics:
        • Only downloads via website, not ‘direct’ downloads
        • Number of measured downloads not great:
          approximately 10% of all downloads
    – Now: usage measured at server level
    – No ready-made solution for statistics at book level
    – Still a work in progress


24/10/2012
Usage
                              Usage: visitors, visits and book downloads
  60000



  50000



  40000


                                                                                                        Unique visitors
  30000
                                                                                                        Visits
                                                                                                        Books downloaded
  20000



  10000



      0
          Aug/11 Sep/11   Oct/11 Nov/11 Dec/11   Jan/12   Feb/12 Mar/12 Apr/12 May/12 Jun/12   Jul/12




24/10/2012
Usage

                August 2011 – July 2012
         Unique visitors              227,897

         Books dowloaded              400,763

         Books per visitor                1.78

         Visits per visitor               1.37



24/10/2012
Future developments
• Sustainability
• More cooperation




24/10/2012
Future developments
• Sustainability:
    – platform for more publishers
    – platform for research funders




24/10/2012
Future developments
• More cooperation:
    – E-depot (Dutch Royal Library): long term
      preservation
    – Europeana: OAPEN as supplier




24/10/2012
Thank you!
More on OAPEN:
• www.oapen.org
• www.oapen.nl
• www.oapen-uk.jiscebooks.org
• Twitter:@Oapenbooks

Directory of Open Access Books:
• www.doabooks.org
• Twitter: @Doabooks

Contact me:
• r.snijder@aup.nl
• Twitter: @Ronaldsnijder

24/10/2012

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Starting a new library in the Google age

  • 1. Starting a New Library in the Google Age Internet Librarian 2012 22 October 2012 Ronald Snijder Amsterdam University Press / OAPEN Foundation 24/10/2012
  • 2. Ronald Snijder • Amsterdam University Press: project manager digital publications • OAPEN Foundation: technical coordinator • Background: libraries and IT 24/10/2012
  • 3. Agenda • Why bother? • Start with a good platform • Search engines are not easy • Get connected • Branching out with DOAB • Usage • Future developments 24/10/2012
  • 5. Why bother? • Collection • Number of books, publishers, languages • Way to enhance usage for monographs • Platform for publishers 24/10/2012
  • 6. Why bother? • Collection: – Monographs – mainly in humanities and social sciences – Quality controlled – Open Access: “Free to read” or “Free to share” 24/10/2012
  • 7. Why bother? • Number of books, publishers, languages: – 1000+ titles – 35 publishers – 11 languages 24/10/2012
  • 8. Why bother? • Way to enhance usage for monographs: – Declining sales • Library purchases go down from 1500 (70’s) to 200-300 Greco & Wharton (2008) • Print runs & sales go down from 2000-3000 (70’s) to < 750. Half sells less than 500 Thompson (2005) – Result of ‘serials crisis’ 24/10/2012
  • 9. Why bother? Serial costs Serial Expenditures (+402%) 24/10/2012
  • 10. Why bother? Serial costs Serial Expenditures (+402%) vs. Monograph costs Monograph Expenditures (+71%) Monographs Purchased (10%) 24/10/2012
  • 11. Why bother? • Platform for publishers: Showcase their books 24/10/2012
  • 12. Start with a good platform • XTF, by California Digital Library • Standard functions • Extra functions • On top of repository database 24/10/2012
  • 13. Start with a good platform • XTF, by California Digital Library: – eXtensible Text Framework (XTF) – Open Source software – http://xtf.cdlib.org/ 24/10/2012
  • 14. Start with a good platform • Standard functions: – Enables serendipity: combination of searching and browsing – Full text search 24/10/2012
  • 15. Start with a good platform • Extra functions: – Multi lingual search – Export in RIS format: EndNote, Mendeley – Social media 24/10/2012
  • 16. Start with a good platform • On top of repository database: – Institutional Repositories platform – Exchange (meta) data using OAI PMH 24/10/2012
  • 17. Search engines are not easy • OAPEN not always on first results page • Google Scholar or Books? • Technical measures 24/10/2012
  • 18. Search engines are not easy • OAPEN not always on first results page: – Compete against Amazon, publishers – Content is mainly PDF, indexing is not great 24/10/2012
  • 19. Search engines are not easy • Google Scholar or Books? – Google Scholar does not index books – Google Books requires uploading books through publishers 24/10/2012
  • 20. Search engines are not easy • Technical measures: – Site map – based on www.sitemaps.org protocol – www.schema.org model for books 24/10/2012
  • 21. Get connected Data Aggregators Academic Search libraries engines 24/10/2012
  • 22. Get connected • OAPEN is about usage, regardless of the platform • Metadata • Get connected • Diversify: DOAB 24/10/2012
  • 23. Get connected • Metadata: – Daily updated – Several types: CSV, MARC, Excel optimized, ONIX – CC zero license 24/10/2012
  • 24. Get connected • Get connected: – BASE (Bielefeld University Library) – Aggregators • Serials Solutions (ProQuest) • Primo Central (ExLibris) • EBSCO Discovery Service – Libraries • Union catalogue of the GVK-GBV, library network Germany • Universiteitsbibliotheek Gent, Belgium • James Hardiman Library of the National University of Ireland – OCLC WorldCat 24/10/2012
  • 25. Get connected • Diversify: DOAB – Directory of Open Access Books – www.doabooks.org 24/10/2012
  • 26. Get connected: the complete picture 24/10/2012
  • 27. Branching out with DOAB 24/10/2012
  • 28. Branching out with DOAB • Discovery service for peer reviewed OA books • Differences between OAPEN and DOAB 24/10/2012
  • 29. Branching out with DOAB • Discovery service for peer reviewed OA books: – Only “Free to share” – Publishers provide – and maintain – metadata – Full text books on OAPEN Library or publisher’s website – Beta version, launched in April 2012 24/10/2012
  • 30. Branching out with DOAB Differences between OAPEN and DOAB: OAPEN Library DOAB Contents • Full text Metadata only • Metadata License • Free to read Free to share only • Free to share Search • Full text • Metadata • Metadata • Classification: LCC • Classification: BIC 24/10/2012
  • 31. Usage • What to measure? • Choosing the right tool • Usage statistics 24/10/2012
  • 32. Usage • What to measure? – Main statistic: number of downloads – All other statistics are connected to that 24/10/2012
  • 33. Usage • Choosing the right tool: – We started with Google Analytics: • Only downloads via website, not ‘direct’ downloads • Number of measured downloads not great: approximately 10% of all downloads – Now: usage measured at server level – No ready-made solution for statistics at book level – Still a work in progress 24/10/2012
  • 34. Usage Usage: visitors, visits and book downloads 60000 50000 40000 Unique visitors 30000 Visits Books downloaded 20000 10000 0 Aug/11 Sep/11 Oct/11 Nov/11 Dec/11 Jan/12 Feb/12 Mar/12 Apr/12 May/12 Jun/12 Jul/12 24/10/2012
  • 35. Usage August 2011 – July 2012 Unique visitors 227,897 Books dowloaded 400,763 Books per visitor 1.78 Visits per visitor 1.37 24/10/2012
  • 36. Future developments • Sustainability • More cooperation 24/10/2012
  • 37. Future developments • Sustainability: – platform for more publishers – platform for research funders 24/10/2012
  • 38. Future developments • More cooperation: – E-depot (Dutch Royal Library): long term preservation – Europeana: OAPEN as supplier 24/10/2012
  • 39. Thank you! More on OAPEN: • www.oapen.org • www.oapen.nl • www.oapen-uk.jiscebooks.org • Twitter:@Oapenbooks Directory of Open Access Books: • www.doabooks.org • Twitter: @Doabooks Contact me: • r.snijder@aup.nl • Twitter: @Ronaldsnijder 24/10/2012