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10 step mktg plan for philhealth

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Ronald Macapinlac
Ronald Macapinlac
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10 STEP Marketing Plan for PhilHealth’s Voluntary Program Ronald M. Macapinlac Marketing Management 30 November 2010
PhilHealth’s Voluntary Program ,[object Object]
Primary Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants and Demands of the Primary Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants and Demands of the Primary Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants and Demands of the Primary Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition and Competitive Position Map ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Gap, the Opportunity and the Positioning ,[object Object],[object Object],[object Object],[object Object]
What is the size of the market from the 3 C perspectives (customer, company and competition)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promoting the Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing the Product ,[object Object],[object Object],[object Object]
Where to find the product? ,[object Object],[object Object],[object Object]
 
The Winning Market Form ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Marketing Strategy ,[object Object],[object Object],[object Object]
Summary: Marketing Strategy ,[object Object],[object Object]
[object Object],[object Object],[object Object],Summary: Marketing Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary: Marketing Strategy
10 STEP Marketing Plan for PhilHealth’s Voluntary Program Ronald M. Macapinlac Marketing Management 30 November 2010

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10 step mktg plan for philhealth

  • 1. 10 STEP Marketing Plan for PhilHealth’s Voluntary Program Ronald M. Macapinlac Marketing Management 30 November 2010
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  • 21. 10 STEP Marketing Plan for PhilHealth’s Voluntary Program Ronald M. Macapinlac Marketing Management 30 November 2010