2. 1958 – Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.
1972 - 1000 restaurants are open throughout the USA.
1973 - Pizza Hut went international.
1977 - PepsiCo merged Pizza Hut.
1982 - JV between PepsiCo and Whitbread.
3. • 1997 - Pepsi Moved aside for Drinks and Tricon Global Came into
being.
• 2002 - Tricon Global became YUM! Brands Inc.
• 2006 – WB sold their share of the JV to Yum!
• 2008 - Bought Godfather's Pizza in Ireland with 28 stores.
4. • Type : Wholly owned Subsidiary
• Founded : Wichita, Kansas, USA, 1958
• Headquarter : Addison, Texas, USA
• Founder : Dan and Frank Carney
• CEO : Michael Gian
• Slogan : WHAT ARE YOU CELEBRATING TODAY?
• Employees : 300,000+
• Website : http://www.pizzahut.com
5. • Two brothers of the American heartland borrowed $600
from their mother to open the first Pizza Hut restaurant in
1958. Fifteen years later, the first international location – one
store set in Canada – opened.
• Pizza Hut is considered the largest pizza restaurant chain in
the world, operating in more than 100 countries.
• Pizza Hut entered India in 1996, and opened its first
restaurant in Bangalore.
6. • “To be the best pizza for every pizza occasion”
• “Alone we are delicious, Together we are YUM!”
• We are P.E.A.R.L.S
PASSION for excellence in Doing everything
EXECUTE with positive energy and need
ACCOUNTABLE for growth in customer satisfaction
RECOGNIZE the achievement of others and have fun doing it
LISTEN and more importantly, respond to the voice of the
customer.
7.
8. • Pizza hut are the world's largest user of cheese. Pizza Hut uses more
than 300 million pounds of cheese annually.
• Pizza Hut purchases more than 3 percent of all cheese production in
the United States , which requires a herd of about 170,000 dairy cows
to produce it.
• They also use 700 million pounds of pepperoni and 525 million pound
of tomatoes in one year.
• In 2001 Pizza Hut sponsored a pizza delivery to the international
space station.
9. • Pizza Hut Delivered Pizza to space in Year 2001
Which made them More Famous and a New
Slogan came into Being that :
“WHEREVER THERE IS LIFE, THERE WILL
BE PIZZA HUT PIZZA”
10. • Pizza Hut‟s marketing strategy is very simple: “we want to satisfy
our customer by offering them the best.”
• C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy, Maintenance, Product quality
and Speed)
• 2F‟s (Friendly and Familiar)
11. • Providing uncompromising product quality, offering
customers the highest value for money and giving
service that is warm, friendly and personal.
• Unique dining experience.
• “Customer mania” - the kind of service that ensures
that every visit of the customer is a memorable one.
13. • Segmentation is:
• Identifying areas where people have high disposable
income.
The Segments Pizza Hut is Working on
Youth
Dual Career Families
Age 12-30 Years
14. • Geographic segmentation
– Localize products, advertising, promotion and sales efforts to fit the
needs of the individual areas and cities
e.g. Products and Promotion in India about Cow Meat etc.
• Psychographic segmentation
– Dividing the market into different groups based on social class, life style
or personality characteristics
e.g. Choosing Prices for Products as 499 or 699
15. • Target market :
– Target market is Middle Level & Upper Middle Class.
• College graduates :
Spending habits of college freshmen also indicates a high percentage
of money being spent on non-essential items
16. • Pizza hut has done their positioning in the target market by keeping
in view two basic factors:
– Quality
– Frequency
• Worldwide and in India, Pizza Hut has come to become synonymous
with the
‘Best pizzas under one roof‘
• Crew members 'customer mania„ which makes Customers Unique
dining experience.
e.g. Service
19. Price
• Pizza Hut has successfully used the high/low pricing strategy when
setting the retail price of its products.
• Pan Pizzas start at just Rs 65..
• Pizza hut is using Low price for meal and expensive for high end.
20. Promotion
Indian toppings and vegetarian pizzas
• Advertising through
Bill Boards
TV Ads
Pamphlets
• World‟s 1st 100 % vegetarian Pizza Hut - Ahmedabad, Surat and
Mumbai‟s Chowpatty.
• Special Jain menu sans root-based ingredients.
• First to deliver Pizza in OUTER SPACE.
21. Place
The ambience is vibrant and casual which appeals to young people.
• The seats, couches are comfortable to sit.
• Having 34,000 outlets in 100 Countries.
• Major Airports & Shopping Mall.
• Nice music is being played in the background.
• Last but not the least- THE BELL - The pizza hut tradition to say
thank you when you ring the bell.
22.
23. • Restaurant Manager
• Delivery Crew Member
• Other Staff
24. Physical Evidence
• Cleanliness, speed, quality and transparency
• Attractive interiors
• Extra care is given to make the joints children friendly
• Various Entertainment
– Play areas for kids
– Music
25. Process
Ready to
cook frozen Initiator Processing
food material
Delivery to
Serving Counter
Customer
26. High
Pan Pizza Exotica Garlic Bread
Market Growth Rate
Low
Indian Flavors Pizza Cheesy Bites Pizza
High Low
Market share
27.
28. Pizza Hut :
“Think Global act Local”
First to introduce localized menu.
• Known For Quality
Domino’s :
“Think local act regional”
First to offer country wide Hunger helpline.
• Known for fast delivery
“30 Minutes nahi toh free”
29. Good Quality Food
• Strengths Brand Identity
• Weaknesses
• Opportunities
ISO Certified
• Threats
Full service dining as well as delivery services
Birthday Parties
30. Parking Facilities
• Strengths
Advertisings are very less
• Weaknesses
• Opportunities
Still Fewer Outlets
• Threats
No CSR
Mostly in Urban
31. More outlets should be open
• Strengths
• Weaknesses
More Attractive Environment
• Opportunities
• Threats
Attractive offers should be introduced
Diversify in Products for Taste as McDonalds
32. • Strengths Many competitors entered in India – Domino‟s, Papa
jones etc and charge low price than pizza hut.
• Weaknesses
• Opportunities
• Threats
Ethnic Foods
