Value Added Services in Retail Chain and Stakeholders.

1. We Value your time…...
ROHAN V RANADE
PGDM– 1409

2. Thingswewouldliketodo
GAP
Things we do
 Create value added services and engage both the married and unmarried women.
 Make their daily life easier with these services.
 Help these women save relatively more time.
 Develop personal relation with the targeted consumer.
 Sell variety of merchandise.
 Purchase products from wholeseller in a large quantity and sell to the customer at a margin.
 Serve as a last link fin the chain of the distribution from the producer to the consumer.
 Standardizing and grading of goods in such a way that they are accepted by the consumer.
 Make arrangement for delivery of goods to the consumer.
 Provide information about the new product
 Make arrangement for the replacement of the goods when a customer complains.
NEED-GAP Analysis

3. Reasons for choosing the Retail Idea Retail Offerings Service AttributesStrategies to create competitive advantage
 Be the first retail store to provide day
care services for kids and elderly, nursery
for toddlers & a unisex salon.
 Increase the customer base by providing
these services.
 Providing such services with the aim of
increasing the footfall and thereby in-
creasing the chances of better sales.
 The retail store would sell variety of mer-
chandize, provide day care facilities for
kids and elderly, nursery for toddler and
a unisex salon adding more revenue
streams for the store.
 Help the customer mitigate with their
daily routine in a better way with the
help of these services.
 Grocery
 Apparel & Fashion
 Furniture
 Cosmetics
 Toys & games
 Sports
 Footwear
 Home Entertainment Items
 Major appliances
 Gardening Supplies
 Home Accessories
 Books
 Eye Care
 Jewelry & Watches
 Pets
 Personal & Health Care Products
 Building & Hardware Supplies
 Increase footfall by providing day care service
and nursery for the children of the customers.
 Provide nursery & play Group facili-
ties to the kids of the customer.
 Provide Day Care facilities for the kids
or the aged parents of the customer.
 Salon Services for the customers would help
increase the customer base.
 Provide these services to the customers at an
affordable price and help customer save a lot
of time in the end.
 Help customer get a fresh and trendy
look by treating them in the salon
and recommend a few beauty tips.

4. Name- Gloria Nicholas
Age– 28 years
Marital Status– Married
Work– Service In a Corporate
Gloria needs a nursery and a day care cen-
ter for her two kids. She also buys vegetables, milk
on a daily basis and some other products for daily
domestic purpose. Gloria wants to save time by
shopping while taking her children back home from
the same place, thereby saving the transition time.
Gloria feels that saving an hour and a half on a dai-
ly basis will increase her productivity, save energy
& cost.
Name– Keira Knightley
Age– 22 years
Marital Status– Single
Work– Student
Keira is a student, pursing bachelors degree.
She visits a salon once in a week for doing her eyebrows,
Spa and once in a month for a body massage and a few
other services. She would be delighted if her salon and
shopping center are in the same place. She even likes to
wear trendy clothes so she can perhaps check the fresh
stock available in the store on a weekly basis and craft
her look accordingly. In case of a long queue in the salon
she can also utilize the time buying a few products for
her daily use.
Name- Johnny Depp
Age– 35 years
Marital Status– Married
Work– Business
Johnny runs a private business. He barely stays at home.
Whenever he is away from his home, he gets anxious and
feels concerned for his old parents. He is looking for a day
care center which will take better care of his parents so that
he can concentrate on his work without worrying about them.
He would be delighted if he could help his wife by shopping
for goods required for daily chores while he visits the store to
either drop or pick up his parents.
BUYER PERSONAS
Customer Experience Journey Map
Customer 1
Corporate Service
Customer 2
Student
Feels worried about his/her
children and also has to allot
time for Shopping everyday.
Starts the search for a day care
center nearby a shopping center.
Drops his/her kids to our retail
store for day care and leaves for
his/her work.
Returns from the work , reaches
the retail store to pick up the
kids.
Shops for his/.her daily require-
ments . Leaves for home With
His/her kids.
Desires to look trendy and
takes a lot of care of the body
and health.
Plans to get a hair cut, oil mas-
sage, hair wash, face clean up.
Plans to buy trendy clothes,
footwear which suits the per-
sonality or the look.
Starts the search for a place
where he can fulfill both the
needs.
Zero’s down on our store , pur-
chases new clothes, avails the sa-
lon services .

5. Customers
Customer Relationship
Channels
Costs
Key partners
Use of Social Media, News-
letters, Hand Written Letters,
Birthday Greetings, Follow Ups
on mails & Calls, Feedbacks.
Men & Women in the
Age group Of 18-50
years.
In Store, Blogs,
Websites, Mobile
Wholesalers, Dis-
tributors, Employ-
ees.
In Store
Websites, Mobile
In Store
Websites, Mobile
Capital Expense for Day
Care facilities, nursery and
a salon.
Additional employees
Value added services (Salon,
Nursery, Day Care Center.
Saves customers time.