1. Web 2.0 and Social
Media for Business
Chapter 7: Social Buzz and Viral Phenomena: Part B
Roger McHaney, Kansas State University

2. Alternate Social Media Approaches
Web sites such as StumbleUpon and Reddit have become giants on
the Web. Both provide venues for finding and sharing interesting
material. For a business, this can mean publicity, new customers and
free exposure.
http://www.mysocialagency.com/social-media/how-to-drive-website-traffic-from-stumbleupon

3. StumbleUpon

4. StumbleUpon
StumbleUpon is designed to help a user
“discover new and interesting stuff on
the Web”
Users provide basic information about
likes (a marketer‟s dream come true)
and are given a journey to relevant Web
sites, videos, blogs, photos and other
material
The more other users like a page, the
higher it is rated and it is more likely to be
viewed by more „Stumblers‟.
User profiles become more specific and
better tailored as they provide feedback
on pages

5. StumbleUpon
StumbleUpon drives over 50
percent of its traffic to the rest
of the Web
Offers a great way to get people
to link to a business site for
comments and to boost
subscriber numbers
Surpassed 25th million click in
August 2011
Tracks over 3 million sites

7. Business Use of StumbleUpon
From: The Hatcher Group, 2008

8. From: The Hatcher Group, 2008

9. Paid Discovery at StumbleUpon

11. Reddit
Known for its openness and diverse user community
Premise:
Users submit content (text-based posts, images, links or other
items)
Most posts are discussion related or controversial statements
Users vote posts up or down
Most popular posts reach the Reddit‟s front page
Comments to the posts can also be voted up or down
Web site divided into subject areas called subreddits
Often used to raise public awareness regarding issues
Often considered revolutionary
Provides a platform for individuals to build a following
Reddit users turned off by self-promotion

12. Why Reddit?
• Used by businesses to promote
blog or other content
• An article can be submitted
and voted up resulting in even
more readers
• Reddit works best with well
written informative content,
particularly when it has a
social conscience
• Negative side: Reddit
communities criticized for hive
mindset and negative aspects
of group interaction, crowd
psychology and collective
consciousness

13. Why Reddit?
• Unique
• Interesting to businesses: Reaches engaged individuals
• Users predisposed to leaving comments and participating in dialog

14. Paid Advertising
Provides paid advertising service. Allows business to reach those reading and
posting in particular subreddit areas. Reddit ads also include comment threads
where viewers can discuss the ad and the product being advertised.

15. Reddit Business Hints

16. More Reddit Business Hints

17. Web 2.0 and Social
Media for Business
End of
Chapter 7 Part B

18. Slide Media from:
Slides Prepared by Professor Roger McHaney
Kansas State University PresenterMedia.com
Twitter: @mchaney support@presentermedia.com
Blog: http://mchaney.com
Email : mchaney@ksu.edu
4416 S. Technology Dr
Sioux Falls, SD 57106