19. Which of the two
next slides are more
effective in
describing a head?
20. Slide #1
The upper part of the body in humans,
joined to the trunk by the neck, containing
the brain, eyes, ears, nose, and mouth.
the corresponding part of the body in
other animals. the head considered as
the center of the intellect, as of thought,
memory, understanding, or emotional.
24. Steve Jobs could have introduced
it like this:
““Today we’re introducing a new,
portable music player that weighs a
mere 6.5 ounces, is about the size
of a sardine can, and boasts
voluminous capacity, long battery
life, and lightning-fast transfer
speeds.”
25. He chose this one:
“iPod. 1,000 songs. In your pocket.”.
34. Your job is to be
faithful. God’s job
is to give success.
Preach!
Notas do Editor
Loco en la primera banca, mi novia me dejo, 10 paginas de papeles y 5 minutos. Mis esposa me dijo: quizas ese no es tu don.
Yes, storytelling is a popular, even hip, subject. We are a storytelling species, and as far as I’m aware, there’s nobody else in this game on this planet. Stories as a form of communication existed well before writing and they were optimized for oral transmission of facts. Stories engage emotions to make facts more memorable. Your long-term memory and your emotions come from the same part of the brain: the limbic system of our paleomammalian brain. Stimulating emotions improves recall of facts; this is a well-established scientific fact. Stories don’t have to be in opposition to logic, either. You can’t have a story without logic. Kapterev, Alexei (2011-08-31). Presentation Secrets (Kindle Locations 241-246). John Wiley and Sons. Kindle Edition.
Nos metemos en mentiras.
Imitadores o seguidores? GENTE ME PASA PAPELES. DAVID Y GOLIATH.
NOTE In one widely cited study by Weiss and McGrath (1992), people were able to recall in 72 hours just 10 percent of what they heard but 20 percent of what they saw—twice as much. What’s even more stunning, they were able to recall 65 percent of the information when it was presented in both visual and auditory form. So, by turning off your projector, you are doing your audience a great disservice. Don’t do it; just make sure your slides are worth viewing. Kapterev, Alexei (2011-08-31). Presentation Secrets (Kindle Locations 300-303). John Wiley and Sons. Kindle Edition.
Imitadores o seguidores? GENTE ME PASA PAPELES. DAVID Y GOLIATH.
Imitadores o seguidores? GENTE ME PASA PAPELES. DAVID Y GOLIATH.
Imitadores o seguidores? GENTE ME PASA PAPELES. DAVID Y GOLIATH.
No ahora. Es muy dificil. No lo siento. Tengo cosas que arreglar.
Ven con tus problemas, vete con tus bendiciones. Toma un paso hacia Dios, el tomara un millon hacia ti. BAUTISMO, REBAUTISMO, MIEMBRO DE LA IGLESIA.
The first appeal mentioned is the "fear appeal." They mention that this is always the mentality with campaigns like "Click-It-Or-Ticket" and those dealing with drinking-and-driving. They mention that this type of appeal is either aimed at presenting gruesome facts or generating considerable fear. They mention a study performed by Janis and Feshbach (1953) that presented messages about dental hygiene in three different ways, each way corresponding to a different degree of projected fear. Two hundred high school students were used in the study. Stiff and Mongeau write: "The strong-fear message contained several references to the painful consequences of tooth decay, gum disease, and trips to the dentist that result from poor dental hygiene. The moderate-fear message contained the same information, but was less graphic in its depiction of the effects of poor dental hygiene. Finally, the minimal-fear message contained the same hygiene information, but rarely described the negative effects of poor hygiene. Each message was accompanied by a series of slides that corresponded to the amount of fear in the verbal message." (149) Think for a second. What do you think that they found? ... They found that the minimal-fear message was more successful in promoting better practices for dental hygiene. The second appeal is the guilt appeal. They write: "Like all emotions, guilt has an action tendency. Guilt's action tendency is to atone for one's mistake. Thus, in order to be persuasive, a guilt-appeal message needs to arouse guilt by pointing out that audience members' behavior has violated some personal standard. Next, guilt-appeal messages need to provide the audience members with a means of making up for their past behavior by changing their attitudes and behaviors." (159) Citing J. O'Keefe (2000), it is suggested that guilt appeals are successful in producing the emotion of guilt but unsuccessful in producing change in accord with the recommendations.
The first appeal mentioned is the "fear appeal." They mention that this is always the mentality with campaigns like "Click-It-Or-Ticket" and those dealing with drinking-and-driving. They mention that this type of appeal is either aimed at presenting gruesome facts or generating considerable fear. They mention a study performed by Janis and Feshbach (1953) that presented messages about dental hygiene in three different ways, each way corresponding to a different degree of projected fear. Two hundred high school students were used in the study. Stiff and Mongeau write: "The strong-fear message contained several references to the painful consequences of tooth decay, gum disease, and trips to the dentist that result from poor dental hygiene. The moderate-fear message contained the same information, but was less graphic in its depiction of the effects of poor dental hygiene. Finally, the minimal-fear message contained the same hygiene information, but rarely described the negative effects of poor hygiene. Each message was accompanied by a series of slides that corresponded to the amount of fear in the verbal message." (149) Think for a second. What do you think that they found? ... They found that the minimal-fear message was more successful in promoting better practices for dental hygiene. The second appeal is the guilt appeal. They write: "Like all emotions, guilt has an action tendency. Guilt's action tendency is to atone for one's mistake. Thus, in order to be persuasive, a guilt-appeal message needs to arouse guilt by pointing out that audience members' behavior has violated some personal standard. Next, guilt-appeal messages need to provide the audience members with a means of making up for their past behavior by changing their attitudes and behaviors." (159) Citing J. O'Keefe (2000), it is suggested that guilt appeals are successful in producing the emotion of guilt but unsuccessful in producing change in accord with the recommendations.