Digital printing on demand allows for short run lengths, quick turnaround times, and customized content tailored to individual requirements. It results in less waste and inventory and minimizes carbon footprint. The document encourages printers to use sustainable practices like print on demand, reducing print inventory and waste, offsetting carbon through carbon balanced printing, digitizing print workflows, using sustainable paper, implementing lean processes, and optimizing production to gain competitive advantage and appeal to clients who increasingly expect sustainability.