Rodney Hess presented on understanding SEO and how it can grow businesses. He began by introducing himself and defining SEO as the process of affecting website visibility in organic search results. Hess then debunked common SEO myths and explained why SEO is needed due to the huge number of searches conducted each month. He discussed how search engines determine rankings based on keywords, content, links and social signals. Hess also covered strategies for tracking ROI and gauging SEO success.
5. SEO 101
What is SEO?
The process of affecting the visibility of a website or web
page in a search engine’s “natural” or un-paid (“organic”)
search results.
13. SEO 101
Why You Need SEO
- Over 100 billion global searches conducted each month
*http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
14. SEO 101
Why You Need SEO
*http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
15. SEO 101
Why You Need SEO
And they decrease with each subsequent position!
*http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
44. Tracking ROI
Pizza Delicious Bought An Ad On Facebook
How’d It Do?
“After a long night of asking every single
customer where he found out about Pizza
Delicious, not one said it was through
Facebook.”
47. Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
48. Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
3. Contact Forms with Tracking Metrics
49. Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
3. Contact Forms with Tracking Metrics
4. Call Tracking Numbers with Call Switching
----- Meeting Notes (2/26/13 09:59) ------ Rodney Hess, Online Marketing Strategist at BBR Creative- Gonna talk about SEO, or search engine optimization, and dispell some common myths about it- Hopefully by the end, you'll have a deeper understanding of the processes, what's involved, and how it can grow your business
----- Meeting Notes (2/26/13 10:00) ------ First, a little about me
----- Meeting Notes (2/26/13 10:01) ------ Started in Internet Marketing three years ago - We were a small operation of around 12 full-time employees, working from home - Grew to have over 30 full-time employees and were listed in the Inc. 500’s fastest growing businesses in 2011- In my first year I was invited to be a panelist at Search Marketing Expo West to discuss location-based check-in services, and was brought back the following year.- I also became a Google AdWords Certified professional.
----- Meeting Notes (2/26/13 10:01) -----So that’s enough about me. Let’s start talking about SEO.
----- Meeting Notes (2/26/13 10:02) ------ So, what is SEO?- Speaking plainly, it’s the process of increasing your website’s organic rank in search engines.
----- Meeting Notes (2/26/13 10:03) ------ For those unfamiliar with the term "Organic results"- Found in the unpaid section, highlighted in orange in this screenshot. - The results above and to the right are paid results, which we’ll leave for another time. - SEO specifically deals with gaining visibility in Organic results
----- Meeting Notes (2/26/13 10:04) ------ Kick this off with our first myth- ----- Meeting Notes (2/26/13 10:05) ------ Heard this many times in my three years- As long as there are search engines, there will be SEO- Doesn't stop bloggers when a new algo update- Most recently: Panda- Content should be an integral piece, even before this update
----- Meeting Notes (2/26/13 10:04) ------ Kick this off with our first myth- ----- Meeting Notes (2/26/13 10:05) ------ Heard this many times in my three years- As long as there are search engines, there will be SEO- Doesn't stop bloggers when a new algo update- Most recently: Panda- Content should be an integral piece, even before this update