The Net Promoter Score (NPS) is the most popular metric for managing an organization's Customer Growth Engine. The NPS asks one relatively simple question: "How likely is it that you would recommend our company/product/service to a friend or colleague?" The respondent chooses a number on an ordinal scale from 0 to 10. However, the NPS assumes that the interviewee or respondent has bought and/or used the "tool" which may be a product, service, or organization. For startups, which have got unfinished or "ugly products," which are otherwise known as Minimum Viable Products (MVP), the question of the NPS is not appropriate. MVP are designed to obtain customer feedback and learn rather than increase customers. Except for early adopters or "evangelists, the NPS for MVPs would constantly be negative. It's no surprise that few or no startups use the metric of NPS especially when the only product that they have is an MVP. Based on the inadequacies of the NPS, I developed a metric - "Net Branding Affinity (NBA) Score - which measures the emotional appeal of any "tool." The NBA Score, which is based on responses about how a respondent feels towards a tool, can be used by all sizes and types of organization. This presentation presents an overview of the NBA Score and how data for its calculation are obtained especially using a "FeelingMeter."

1. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
FeelingMeter:
Instantly
Rate
and
Provide
Feedback
on
Any
Tool
in
the
Universe
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/
OrganizaAon/Place]?
Date:
………………………………..…....
PROJECT:
…………………………….....
Three
Reasons
for
Given
RaHng
A. ………………………………………..
B. ………………………………………..
C. ………………………………………..
0
1
2
3
4
5
q Not
Okay
(“Sucks”)
q Okay
q Hopeful
q SaAsfied
q Happy
q EcstaAc
(Magical)
(Tool)

2. Example

3. 0
1
2
3
4
5
q Not
Okay
(“Sucks”)
q Okay
q Hopeful
q SaAsfied
q Happy
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
FeelingMeter
for
Eric
Ries’s
Book,
“The
Lean
Startup”
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Eric
Ries’s
book,
“The
Lean
Startup?
Three
Reasons
for
Given
RaHng
A. ………………………………………..
B. ………………………………………..
C. ………………………………………..
Date:
November
4,
2015
PROJECT:
MVP
for
FeelingMeter
App
q EcstaAc
(Magical)

4. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
FeelingMeter
for
Eric
Ries’s
Book,
“The
Lean
Startup”
Note:
Due
to
limited
range
of
the
raAng
scale
in
the
above
website,
“0”
or
“Not
Okay”
is
not
included
as
a
response
in
the
quesAonnaire.

5. 0
1
2
3
4
5
q Not
Okay
(“Sucks”)
q Okay
(1;
5%)
q Hopeful
(1;
5%)
q SaAsfied
(2;
11%)
q Happy
(8;
44%)
q EcstaAc
(6;
33%)
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Net
Brand
Affinity
(NBA)
Score
for
Eric
Ries’s
Book,
“The
Lean
Startup”
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Eric
Ries’s
book,
“The
Lean
Startup?
Three
Reasons
for
Given
RaHng
A. ………………………………………..
B. ………………………………………..
C. ………………………………………..
NBA
Score
(%)
=
EcstaHc
+
Happy
–
Hopeful
–
Okay
–
Not
Okay
=
33
+
44
–
5
–
5
–
0
=
67
Total
Respondents
=
18
(100%)
Date:
November
4,
2015
PROJECT:
ApplicaAon
of
FeelingMeter

6. CalculaXon
and
PresentaXon
of
NBA
Score

7. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
0
1
2
3
4
5
Not
Okay
Okay
Hopeful
SaAsfied
Happy
EcstaAc
q Product
q Service
q Person
q OrganizaAon
q Other
q Team
1
Net
Branding
Affinity
(NBA)
Score
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon/Place]?

8. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
0
1
2
3
4
5
Not
Okay
Okay
Hopeful
SaAsfied
Happy
EcstaAc
q Product
q Service
q Person
q OrganizaAon
q Other
q Team
1
No/Lible
Brand
Affinity
High
Brand
Affinity
Net
Branding
Affinity
(NBA)
Score
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon/Place]?

9. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
0
1
2
3
4
5
Not
Okay
Okay
Hopeful
SaAsfied
Happy
EcstaAc
Departee
(D)
“Meh”
(M)
Passive
(P)
Fan
(F)
(UncommiAed)
(Evangelist)
1
2
No/Lible
Brand
Affinity
High
Brand
Affinity
Net
Branding
Affinity
(NBA)
Score
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
ClassificaHon/AggregaHon/Analysis
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon/Place]?

10. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
0
1
2
3
4
5
Not
Okay
Okay
Hopeful
SaAsfied
Happy
EcstaAc
Departee
(D)
“Meh”
(M)
Passive
(P)
Fan
(F)
(UncommiAed)
(Evangelist)
1
2
No/Lible
Brand
Affinity
High
Brand
Affinity
Net
Branding
Affinity
(NBA)
Score
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
ClassificaHon/AggregaHon/Analysis
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon/Place]?
Unmet
Need
“Vitamin”
“Pain-­‐Killer”
TOOL’S
PERCEPTION:

11. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
0
1
2
3
4
5
Not
Okay
Okay
Hopeful
SaAsfied
Happy
EcstaAc
Departee
(D)
“Meh”
(M)
Passive
(P)
Fan
(F)
(UncommiAed)
(Evangelist)
1
2
No/Lible
Brand
Affinity
High
Brand
Affinity
Net
Branding
Affinity
(NBA)
Score
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
ClassificaHon/AggregaHon/Analysis
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon/Place]?
Unmet
Need
“Vitamin”
“Pain-­‐Killer”
TOOL’S
PERCEPTION:
NBA
Score
NBA
Score
(%)
=
Fans
(%)
–
Mehs
(%)
–
Departees
(%)
=
Fans
(%)
–
Uncommi7ed
(%)
3

12. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
NBA
Wheel:
The
3
Leagues
of
an
NBA
Score
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
Net
Brand
Affinity
(NBA)
Score
in
%
Net
Branding
Affinity
(NBA)
Wheel
BIG
League
MEDIUM
League
SMALL
League
NBA
Score
(%)
=
EcstaHc
+
Happy
–
Hopeful
–
Okay
–
Not
Okay

13. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
NBA
Wheel:
The
3
Leagues
of
an
NBA
Score
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
Net
Brand
Affinity
(NBA)
Score
in
%
BIG
League
(50
to
100%)
MEDIUM
League
(0
to
50%)
SMALL
League
(-­‐50
to
0%)
Net
Branding
Affinity
(NBA)
Wheel
NBA
Score
(%)
=
EcstaHc
+
Happy
–
Hopeful
–
Okay
–
Not
Okay

14. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(+):
PRODUCT
EMOTIONAL
APPEAL
(PEA)
Score
(ObjecAve)
Lowest:
(0)
(-­‐):
COST
(Constraint)
Highest:
(5)
1.5
3
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon]?
Individual
NBA-­‐Cost
Value
Map
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
Ideal
Final
Result
(IFR):
“UlAmate
EcstaAc
Idea
(UEI)”

15. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(+):
PRODUCT
EMOTIONAL
APPEAL
(PEA)
Score
(ObjecAve)
Low
(1)
Lowest:
(0)
(-­‐):
COST
(Constraint)
High
(10)
Highest:
(5)
1.5
3
Individual
NBA-­‐Cost
Value
Map
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon]?
Ideal
Final
Result
(IFR):
“UlAmate
EcstaAc
Idea
(UEI)”

16. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(+):
PRODUCT
EMOTIONAL
APPEAL
(PEA)
Score
(ObjecAve)
Low
(1)
Lowest:
(-­‐100%)
(-­‐):
COST
(Constraint)
High
(10)
Highest:
(100%)
30%
60%
q Product
q Service
q Person
q OrganizaAon
q Other
q Team
Aggregate
NBA-­‐Cost
Value
Map
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon]?
Ideal
Final
Result
(IFR):
“UlAmate
EcstaAc
Idea
(UEI)”

17. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(+):
PRODUCT
EMOTIONAL
APPEAL
(PEA)
Score
(ObjecAve)
Low
(1)
Lowest:
(-­‐100%)
(-­‐):
COST
(Constraint)
High
(10)
Highest:
(100%)
Ideal
Final
Result
(IFR)
30%
60%
Aggregate
NBA-­‐Cost
Value
Map
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
q Product
q Service
q Person
q OrganizaAon
q Place
q Team
q Other
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
to
5,
is
your
feeling
towards
Tool
[Product/Service/Person/Team/OrganizaAon]?

18. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
q Present
q Future
q Past
(HOW?)
(WHO?)
(WHY?)
(WHAT?)
Build
Measure
q Present
(Build/Measure)
q Future
(Plan)
q Past
(Understand)
STRATEGY:
VALUE
PROPOSITION;
PRODUCT/SERVICE
(MVP)
Lean
Diamond
(LD)
Ecosystem
MISSION/VISION/VALUES/SUCCESS
CRITERIA:
……………………………………………………………………………………………………………
Job
To
Get
Done:
……………………………………………..………………………………………………………………………………………
q Present
(Build/Measure)
q Future
(Plan/To
Do)
q Past
(Understand/Learn)
PROBLEM
(TRADE-­‐OFF)/NBA-­‐Cost
Value
Map:
………………….…………………………………………………………………………………….
Home
Plate
Second
Base
Third
Base
First
Base

19. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
COMPLEMENTORS
SUPPLIERS
CUSTOMERS;
NON-­‐CUSTOMERS
COMPETITORS
(Incumbents:
SubsXtutes;
New
Entrants/Startups)
q Present
q Future
q Past
(HOW?)
(WHO?)
(WHY?)
(WHAT?)
Global
Environment:
Government/NGOs;
Public;
Influencers;
Enemies;
PESTLIED
Trends
Build
Measure
q Present
(Build/Measure)
q Future
(Plan)
q Past
(Understand)
Lean
Diamond
(LD)
Ecosystem
MISSION/VISION/VALUES/SUCCESS
CRITERIA:
……………………………………………………………………………………………………………
Job
To
Get
Done:
……………………………………………..………………………………………………………………………………………
q Present
(Build/Measure)
q Future
(Plan/To
Do)
q Past
(Understand/Learn)
PROBLEM
(TRADE-­‐OFF)/NBA-­‐Cost
Value
Map:
………………….…………………………………………………………………………………….
STRATEGY:
VALUE
PROPOSITION;
PRODUCT/SERVICE
(MVP)

20. APPENDIX

21. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
SYSTEM
(ORGANIZATION):
…………………………………………………….
SHARED
PROBLEM
(TRADE-­‐OFF)
(ConHnuous
Discovery/
ValidaHon:
Physical/Intellectual/
EmoAonal/Spiritual
Problem)
End
(Mission/Vision/Values;
Goals/ObjecAves;
Success
Criteria;
Targets)
Means
(Strategies/TacAcs/Projects;
Minimum
Viable
Models/
Products/Services)
SOLUTION
(IDEAL
RESULT)
(ConHnuous
Discovery/
ValidaHon:
Physical/Intellectual/
EmoAonal/Spiritual
SoluAon)
Deliberate
Problem
Solving
Style
Emergent
Problem
Solving
Style
WHY?
HOW?
Why?
How?
Stability
Change
WHAT?
What?
ROADMAP
FOR
UNIVERSAL
PROBLEM
SOLVING
&
PROJECT
MANAGEMENT
How
We
Can
Discover
and
Solve
the
World’s
Problems
Using
the
Fractal
System
Hierarchy
of
WHY-­‐WHAT-­‐HOW
WHO?
Who?
ImplementaHon:
Business
Lens
Insights/R
&
D:
Customer
Lens
Project
Phase
q Pre-­‐feasibility
(Pretotype)
q Feasibility
(Prototype;
MVP)
q Drao
Final
(Pilot)
q Final
(Full
scale)

22. q
Fans
q
Passives
q
Detractors
q
Fans
q
Passives
q
Detractors
q
Fans
q
Passives
q
Detractors
NON-­‐COMPETITORS
(Remote
Industries/Economy:
Sectoral
&
Geographical
Non-­‐alternaAves)
DIRECT
COMPETITORS
(Core
Sector/Strategic
Groups:
SubsAtutes)
ENTERPRISE
(New)
Customer
Value
ProposiXon/Market:
…………………………………………………………………..
q
NON-­‐
CUSTOMERS
(“UNDERDOGS”)
o
Profitable
o
Break-­‐even
o
Unprofitable
“Ecsta@c”
Product/Service
Why?
How?
Why?
How?
Why?
How?
INDIRECT
COMPETITORS
(Peripheral/
Adjacent
Industries:
AlternaAves/Value
Chain
Complements)
Net
Branding
Affinity
(NBA)
=
Fans
-­‐
Uncommibed
CUSTOMER
GROWTH
PYRAMID:
SystemaHcally
Grow
Your
Market
Space
Job
To
Get
Done:
……………………………………………………………………………………………………………………
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing

23. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h7p://businessmodels.ning.com
&
@rodKuhnKing
Start
E L
R
R
RetenXon
(Loyalty;
“Investment”;
Cross-­‐sell)
R
END
A
(Awareness;
Media/Ad;
Trigger/Cue)
A
Referral
(Advocacy;
Word
of
Mouth;
Network
Effect)
Customer
Growth
Navigator
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
TesHng
Element
of
Business
Model
Engine,
e.g.,
Channel:
………………………
………………………
………………………
UncommiKed

24. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h7p://businessmodels.ning.com
&
@rodKuhnKing
Start
E L
R
R
RetenXon
(Loyalty;
“Investment”;
Cross-­‐sell)
R
END
A
(Awareness;
Media/Ad;
Trigger/Cue)
A
Referral
(Advocacy;
Word
of
Mouth;
Network
Effect)
Customer
Growth
Navigator
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
TesHng
Element
of
Business
Model
Engine,
e.g.,
Channel:
………………………
………………………
………………………
Customer
PerspecHve:
Problem
(Pain;
Trade-­‐off)
ValidaAon
–
AspiraAon
–
SoluAon
UncommiKed

25. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h7p://businessmodels.ning.com
&
@rodKuhnKing
Start
E L
R
R
RetenXon
(Loyalty;
“Investment”;
Cross-­‐sell)
R
WHERE?
WHY?
HOW?
WHAT?
END
A
(Awareness;
Media/Ad;
Trigger/Cue)
A
Referral
(Advocacy;
Word
of
Mouth;
Network
Effect)
Customer
Growth
Navigator
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
TesHng
Element
of
Business
Model
Engine,
e.g.,
Channel:
………………………
………………………
………………………
Customer
PerspecHve:
Problem
(Pain;
Trade-­‐off)
ValidaAon
–
AspiraAon
–
SoluAon
UncommiKed

26. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h7p://businessmodels.ning.com
&
@rodKuhnKing
Start
E L
R
R
RetenXon
(Loyalty;
“Investment”;
Cross-­‐sell)
R
(Interest;
Need/
Desire)
WHERE?
WHY?
HOW?
WHAT?
END
A
(Delivery/Usage;
Maintenance/
Support;
Disposal)
(Awareness;
Media/Ad;
Trigger/Cue)
A
Referral
(Advocacy;
Word
of
Mouth;
Network
Effect)
TesHng
Element
of
Business
Model
Engine,
e.g.,
Channel:
………………………
………………………
………………………
Customer
Growth
Navigator
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
(ConsideraAon;
EvaluaAon:
WIIFM;
Decision)
Customer
PerspecHve:
Problem
(Pain;
Trade-­‐off)
ValidaAon
–
AspiraAon
–
SoluAon
(Purchase;
InteracAon;
Reward)
(Conversion;
Onboarding;
AcAon)
UncommiKed

27. Customer
Growth
Navigator
Job
To
Get
Done:
………………………………………………………………………………………………………………………………………………………….
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h7p://businessmodels.ning.com
&
@rodKuhnKing
Start
E L
R
R
RetenXon
(Loyalty;
“Investment”;
Cross-­‐sell)
Referral
(Advocacy;
Word
of
Mouth;
Network
Effect)
R
(Awareness;
Media/Ad;
Trigger/Cue)
(Interest;
Need/
Desire)
(Conversion;
Onboarding;
AcAon)
(Purchase;
InteracAon;
Reward)
WHERE?
WHY?
HOW?
WHAT?
END
A A
(Delivery/Usage;
Maintenance/
Support;
Disposal)
(ConsideraAon;
EvaluaAon:
WIIFM;
Decision)
Customer
PerspecHve:
Problem
(Pain;
Trade-­‐off)
ValidaAon
–
AspiraAon
–
SoluAon
TesHng
Element
of
Business
Model
Engine,
e.g.,
Channel:
………………………
………………………
………………………
UncommiKed

28. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Customer
Experience
Diamond
MISSION/VISION/VALUES/SUCCESS
CRITERIA:
…………………………………………..………………………..
q Present
q Future
q Past
Sa@sfier
Passive
UncommiKed
(Fan/
Evangelist)
Delighter
TOOL
(e.g.,
Product/
Service)
NBA
QuesHon
(“FeelingMeter”)
What,
on
an
ordinal
scale
from
0
(“Not
okay”)
to
5
(“EcstaXc”),
is
your
feeling
towards
Tool
[Product/Service/Person/Team/
Place/OrganizaAon]?
Third
Base
First
Base
Second
Base
Home
Plate