B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Red Ocean Disruption (ROD) Storyboard for Design Thinking, Customer Development, and Lean Startup Projects
1. Red
Ocean
DisrupAon
(ROD)
Storyboard
for
Design
Thinking,
Customer
Development,
Lean
Startup
Projects,
and
Business
Model
Stories
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Value
Crea)on
Value
Delivery
Value
(Profit)
Sharing
Learning
Story:
“Learn
What
Works”
Customer
Story:
“Measure
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
2.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
q Process
q Product/Service
q Product/Service
E:
Engagement
E:
Engagement
A:
Acquisi,on
A:
Acquisi,on
A:
Ac,va,on
A:
Ac,va,on
R:
Reten,on
R:
Reten,on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea)on
Value
Delivery
Customer
Story:
“Measure
Problem”
q Employee
Learning
Story:
“Learn
What
Works”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
3. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Financial
Factor
1
q Financial
Factor
2
q Financial
Factor
3
q Financial
Factor
…
Value
(Profit)
Sharing
Learning
Story:
“Learn
What
Works”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Customer
Factor
1
q Customer
Factor
2
q Customer
Factor
3
q Customer
Factor
…
Value
Crea)on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Measure
Problem”
Business
Story:
“Build
Solu,on”
Decision-‐making
(Value)
Factors
for
Job-‐To-‐Get-‐Done
in
Business
Model
Disrup?on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
4.
Red
Ocean
DisrupAon
(R.O.D.)
Topics:
Explana,ons
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Date:
………………………………..
1 VISION
(“LEAP
OF
FAITH”):
Brief
statement
or
tagline
that
describes
a
dream
benefit,
trade-‐off,
ul,mate
want/need,
apparently
impossible
goal,
or
ideal
final
result
of
a
system
(project/business
model/
product/service)
for
a
targeted
customer
segment
(“tribe”)
2 PRESENT
PERFORMANCE
(“RED
OCEAN”):
Current
level
of
outcomes,
results,
trade-‐offs,
specifica,ons
of
a
business
model
(system/product/service)
from
business
(internal)
and
customer
(external)
perspec)ves
for
a
product/service/business
model/tool/system
3 STRATEGY,
BUSINESS
MODEL,
AND
EXECUTION
CYCLE:
Set
of
itera,ve
processes
and
ac,vi,es
as
well
as
business
model
disrup,on
for
winning
customers
in
a
compe,,ve
environment
as
well
as
detailed
tac,cs
and
experimental
ac,ons
for
the
business
model
(system/product/service)
to
achieve
future
performance
specifica,ons
4 FUTURE
PERFORMANCE
(“BLUE
OCEAN”):
Desired,
proposed,
or
hypothe,cal
level
of
outcomes
(results,
trade-‐offs,
or
specifica,ons)
in
the
short/medium/long-‐term
from
business
(internal)
and
customer
perspec)ves
for
a
product/service/business
model/tool/system
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
5.
3
Types
of
Venture
Capitalist
(VC)
QuesAons
for
the
R.O.D.
Storyboard
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
BUSINESS
STORY
QUESTION
How
is
the
business’s
vision
being
translated
into
reality?
CUSTOMER
STORY
QUESTION
Is
there
a
validated
BUMP
(Big
Urgent
Market
Problem)
for
the
Job-‐To-‐Get-‐Done?
LEARNING
STORY
QUESTION
How
are
is
the
business
profitably
solving
the
BUMP
(Big
Urgent
Market
Problem)?
What
is
the
business
learning
as
it
translates
the
business’s
vision
into
reality?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
6.
7. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Seamless
Music
Experience
(Everywhere)
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
8. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
9. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
10. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Prototype
A/B/C/…
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
11. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Prototype
A/B/C/…
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
12. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Prototype
A/B/C/…
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
13. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Prototype
A/B/C/…
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
14. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
15. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
16. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
17. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
E:
Eliminate
Control
BuTons;
Gray/Black
Color;
On-‐off
Switch
R:
Reduce
Size/Weight;
Thickness;
Complexity
I:
Increase
Price;
Song
Storage;
BaTery
Life
C:
Create
LCD
Screen;
Wheel;
Fast
Download
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
18. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupAve
E:
Eliminate
Control
(“Blue
Ocean”)
BuTons;
Gray/Black
Color;
Brand/Ads,
On-‐off
Switch
Business
Model,
R:
Reduce
Size/Weight;
and
Thickness;
Complexity
Environment
(Ecosystem):
I:
Increase
Price;
Song
q High
Profit
Margin
Storage;
BaTery
Life
q Luxury-‐Spot
“Tribe”
C:
Create
LCD
Screen;
Wheel;
Fast
Download
q Profit
Model:
Asset
Sale
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
19. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Value
ProposiAon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
Ba8ery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupAve
E:
Eliminate
Control
(“Blue
Ocean”)
BuTons;
Gray/Black
Color;
Brand/Ads,
On-‐off
Switch
Business
Model,
R:
Reduce
Size/Weight;
and
Thickness;
Complexity
Environment
(Ecosystem):
I:
Increase
Price;
Song
q High
Profit
Margin
Storage;
BaTery
Life
q Luxury-‐Spot
“Tribe”
C:
Create
LCD
Screen;
Wheel;
Fast
Download
q Profit
Model:
Asset
Sale
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Customer
Segment:
Luxury-‐Spot
“Tribe”
Prototype
A/B/C/…
Value
Crea)on
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Value
Delivery
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An,log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Value
(Profit)
Sharing
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
20. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
Apple’s
iPod
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Acquisi,on
A:
Acquisi,on
A:
Ac,va,on
A:
Ac,va,on
R:
Reten,on
R:
Reten,on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea)on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu,on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup?on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
21. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Price
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Design
(Aesthe,cs)
q Size;
Thickness
q Bagery
Life
q Song
Storage
q Ease
of
Organiza,on
q Portability
Value
Crea)on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Decision-‐making
(Value)
Factors
for
Listening
to
Music
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
22.
23.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
24.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
25.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
26.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
27.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
28.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
29.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
30.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
31.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
32.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-‐Industry,
that
is,
a
popular
product
category
that
“sucks”
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
33.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-‐Industry,
that
is,
a
popular
product
category
that
“sucks”
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
E:
Eliminate
……………………
……………………………………….
……………………………………….
R:
Reduce
………………..……
………………………………………
I:
Increase
……………….……
………………………………………
C:
Create
…………………….…
………………………………………
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
34.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
Customer
Segment:
Luxury-‐Spot
“Tribe”
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Product
Category
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-‐Industry,
that
is,
a
popular
product
category
that
“sucks”
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupAve
E:
Eliminate
……………………
(“Blue
Ocean”)
……………………………………….
Brand/Ads,
……………………………………….
Business
Model,
R:
Reduce
………………..……
and
………………………………………
I:
Increase
……………….……
Environment
(Ecosystem):
q High
Profit
Margin
………………………………………
q Luxury-‐Spot
“Tribe”
C:
Create
…………………….…
………………………………………
q Profit
Model
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
35.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Customer
Value
ProposiAon:
“Insanely
Great
Experience”
For
Job-‐To-‐Get-‐Done
Job-‐To-‐Get-‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-‐Industry,
that
is,
a
popular
product
category
that
“sucks”
Least-‐Effort
&
Channel
Strategy,
TacAcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-‐To-‐Get-‐Done
(Success
Criteria)
UlAmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupAve
E:
Eliminate
……………………
(“Blue
Ocean”)
……………………………………….
Brand/Ads,
……………………………………….
Business
Model,
R:
Reduce
………………..……
and
………………………………………
I:
Increase
……………….……
Environment
(Ecosystem):
q High
Profit
Margin
………………………………………
q Luxury-‐Spot
“Tribe”
C:
Create
…………………….…
………………………………………
q Profit
Model
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Customer
Segment:
Luxury-‐Spot
“Tribe”
Product
Category
u Red
Ocean
DisrupAon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-‐
rupAon/Resources
u Lean
Startup
Project
ExecuAon
(Cycle)
Value
Crea)on
Business
Value
ProposiAon:
“Perfect,
Expensive,
Now”
For
Job-‐To-‐Get-‐Done
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Value
Delivery
² “Make
a
Dent
In
the
Universe”
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
36.
Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Acquisi,on
A:
Acquisi,on
A:
Ac,va,on
A:
Ac,va,on
R:
Reten,on
R:
Reten,on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea)on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu,on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup?on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
37. Red
Ocean
DisrupAon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Financial
Factor
1
q Financial
Factor
2
q Financial
Factor
3
q Financial
Factor
…
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Customer
Factor
1
q Customer
Factor
2
q Customer
Factor
3
q Customer
Factor
…
Value
Crea)on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Decision-‐making
(Value)
Factors
for
Job-‐To-‐Get-‐Done
in
Business
Model
Disrup?on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing
38.
3
Types
of
Venture
Capitalist
(VC)
QuesAons
for
the
R.O.D.
Storyboard
Cost-‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
BUSINESS
STORY
QUESTION
How
is
the
business’s
vision
being
translated
into
reality?
CUSTOMER
STORY
QUESTION
Is
there
a
validated
BUMP
(Big
Urgent
Market
Problem)
for
the
Job-‐To-‐Get-‐Done?
LEARNING
STORY
QUESTION
How
are
is
the
business
profitably
solving
the
BUMP
(Big
Urgent
Market
Problem)?
What
is
the
business
learning
as
it
translates
the
business’s
vision
into
reality?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing