http://goo.gl/feIyc7

1. Red
Ocean
DisrupAon
(ROD)
Map
Macrosystem
&
Microsystem
(M
&
M)-­‐Lean
Startups
in
the
Healthcare
Industry
Purpose
(Aim/Vision/Outcome):
……………………………………………………………………………………………………………………..…………………..…..……
PaAents
(Customer):
…..…………………………………………………………………………………………….….……….………..……………………………..…………..……
Pa8erns
of
Performance
(Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):
……..…………..……..……………..…….…………………………….……
Processes
(Product/Service/Business
Model):
………………………………..…….……………………………….…………………………………………………..
Professionals
(Staff/Team):
………………………………..…….…………..…….……………………...………………………….……………………………………………..
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

2. Red
Ocean
DisrupAon
(ROD)
Map
Macrosystem
&
Microsystem
(M
&
M)-­‐Lean
Startups
in
the
Healthcare
Industry
Purpose
(Aim/Vision/Outcome):
……………………………………………………………………………………………………………………..…………………..…..……
PaAents
(Customer):
…..…………………………………………………………………………………………….….……….………..……………………………..…………..……
Pa8erns
of
Performance
(Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):
……..…………..……..……………..…….…………………………….……
Processes
(Product/Service/Business
Model):
………………………………..…….……………………………….…………………………………………………..
Professionals
(Staff/Team):
………………………………..…….…………..…….……………………...………………………….……………………………………………..
D:
B:
Define
Build
Problem
(Needs)
SoluIon
(Pilot)
M:
Measure
Problem
(Effect)
A:
Analyze
Problem
I:
Improve
SoluIon
L:
Learn
What’s
Valued
Pa#ent
Story
(ROD
Problem)
Provider
Story
(ROD
Solu#on)
Learning
Story
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

3. Red
Ocean
DisrupAon
(ROD)
Map
Macrosystem
&
Microsystem
(M
&
M)-­‐Lean
Startups
in
the
Healthcare
Industry
q Vision
Experiment
q Problem-­‐SoluAon
Experiment
q Product-­‐Market
Experiment
q OpAmizaAon
&
Scaling
q Renewal
Purpose
(Aim/Vision/Outcome):
……………………………………………………………………………………………………………………..…………………..…..……
PaAents
(Customer):
…..…………………………………………………………………………………………….….……….………..……………………………..…………..……
Pa8erns
of
Performance
(Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):
……..…………..……..……………..…….…………………………….……
Processes
(Product/Service/Business
Model):
………………………………..…….……………………………….…………………………………………………..
Professionals
(Staff/Team):
………………………………..…….…………..…….……………………...………………………….……………………………………………..
D:
B:
Define
Build
Problem
(Needs)
SoluIon
(Pilot)
M:
Measure
Problem
(Effect)
A:
Analyze
Problem
I:
Improve
SoluIon
L:
Learn
What’s
Valued
Pa#ent
Story
(ROD
Problem)
Provider
Story
(ROD
Solu#on)
Learning
Story
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

4. Red
Ocean
DisrupAon
(ROD)
Map
Macrosystem
&
Microsystem
(M
&
M)-­‐Lean
Startups
in
the
Healthcare
Industry
q Vision
Experiment
q Problem-­‐SoluAon
Experiment
q Product-­‐Market
Experiment
q OpAmizaAon
&
Scaling
q Renewal
Purpose
(Aim/Vision/Outcome):
……………………………………………………………………………………………………………………..…………………..…..……
PaAents
(Customer):
…..…………………………………………………………………………………………….….……….………..……………………………..…………..……
Pa8erns
of
Performance
(Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):
……..…………..……..……………..…….…………………………….……
Processes
(Product/Service/Business
Model):
………………………………..…….……………………………….…………………………………………………..
Professionals
(Staff/Team):
………………………………..…….…………..…….……………………...………………………….……………………………………………..
D:
B:
Define
Build
Problem
(Needs)
SoluIon
(Pilot)
“Red
Ocean”
(Trade-­‐off/Defects)
Pa#ent
Story
(ROD
Problem)
Minimum
Viable
SoluIon
(MVS)
M:
Measure
Problem
(Effect)
A:
Analyze
Problem
Assessment
Provider
Story
(ROD
Solu#on)
Diagnosis
I:
Improve
SoluIon
Treatment
L:
Learn
What’s
Valued
Persevere
or
Pivot?
Learning
Story
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

5. Red
Ocean
DisrupAon
(ROD)
Map
Macrosystem
&
Microsystem
(M
&
M)-­‐Lean
Startups
in
the
Healthcare
Industry
q Vision
Experiment
q Problem-­‐SoluAon
Experiment
q Product-­‐Market
Experiment
q OpAmizaAon
&
Scaling
q Renewal
Purpose
(Aim/Vision/Outcome):
……………………………………………………………………………………………………………………..…………………..…..……
PaAents
(Customer):
…..…………………………………………………………………………………………….….……….………..……………………………..…………..……
Pa8erns
of
Performance
(Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):
……..…………..……..……………..…….…………………………….……
Processes
(Product/Service/Business
Model):
………………………………..…….……………………………….…………………………………………………..
Professionals
(Staff/Team):
………………………………..…….…………..…….……………………...………………………….……………………………………………..
D:
B:
Define
Build
Problem
(Needs)
SoluIon
(Pilot)
“Red
Ocean”
(Trade-­‐off/Defects)
Pa#ent
Story
(ROD
Problem)
Minimum
Viable
SoluIon
(MVS)
M:
Measure
Problem
(Effect)
A:
Analyze
Problem
Assessment
Provider
Story
(ROD
Solu#on)
Diagnosis
I:
Improve
SoluIon
Treatment
L:
Learn
What’s
Valued
Persevere
or
Pivot?
Learning
Story
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing