This presentation builds on Steve Blank's three stage model for the evolution of scalable startups. Steve Blank's three stages are Startup, Transition, and Company. The above "Lean Startup Lifecycle" includes these three stages as well as illustrates other ideas such as Problem-Solution Fit, Product-Market Fit, and Business Model Fit/Scaling. Unlike in Steve Blank's approach, the Lean Startup Lifecycle presents the OTHER Loop as tool for solving novel (emergent) and routine (deliberate) problems when building a scalable startup. The Lean Startup Lifecycle can be used as a descriptive tool to comprehensively explain the evolution of scalable startups as well as a prescriptive tool or roadmap for guiding the development of scalable startups or Billion Dollar Companies. The Lean Startup Lifecycle posits that every Billion Dollar $tartup goes through forms in its lifecycle: Adaptive Startup; Shaping Startup; Transition; Visionary Company; Classic Company.

1. Lean
Startup
Lifecycle
Key
Assump4ons
&
Milestones
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
ORGANIZATION
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Transi4on
Classic
Company
Visionary
Company
Adap4ve
Startup
Shaping
Startup
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
STARTUP
(“Experimenta4on”)
Mindset
COMPANY
(“Planning”)
Mindset

2. Lean
Startup
Lifecycle
Key
Assump4ons
&
Milestones
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
ORGANIZATION
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Transi4on
Classic
Company
Visionary
Company
Adap4ve
Startup
Shaping
Startup
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

3. Lean
Startup
Lifecycle
Key
Assump4ons
&
Milestones
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
ORGANIZATION
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Problem
Solving
Tools
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Transi4on
Classic
Company
Visionary
Company
Adap4ve
Startup
Shaping
Startup
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

4. Lean
Startup
Lifecycle
Key
Assump4ons
&
Milestones
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
ORGANIZATION
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Transi4on
Classic
Company
Visionary
Company
Adap4ve
Startup
Shaping
Startup
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
O.T.H.E.R.
Loop
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

5. Lean
Startup
Lifecycle
Key
Assump4ons
&
Milestones
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Transi4on
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Classic
Company
Visionary
Company
Adap4ve
Startup
Shaping
Startup
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

6. Lean
Startup
Lifecycle
Key
Assump4ons
&
Milestones
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Transi4on
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Classic
Company
Visionary
Company
Adap4ve
Startup
Shaping
Startup
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

7. Lean
Startup
Lifecycle
Business
Model
Lifecycle
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Transi4on
Complex
Business
Model
Chao4c
Business
Model
Stable
Business
Model
Simple
Business
Model
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

8. Business
Model
Lifecycle

9. Business
Model
Lifecycle
Business
Model
Lifecycle
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
EMERGENT
BUSINESS
MODEL:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
BUSINESS
MODEL:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Transi4on
Complex
Business
Model
Chao4c
Business
Model
Stable
Business
Model
Simple
Business
Model
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

10. Business
Model
Lifecycle
Business
Model
Lifecycle
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
EMERGENT
BUSINESS
MODEL:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
BUSINESS
MODEL:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Transi4on
Complex
Business
Model
Chao4c
Business
Model
Stable
Business
Model
Simple
Business
Model
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

11. Living
System
Lifecycle

12. Roller
Coaster
Model
Living
System
Lifecycle
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
EMERGENT
SYSTEM:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
SYSTEM:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Transi4on
Complex
System
Chao4c
System
Stable
System
Simple
System
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

13. Roller
Coaster
Model
Living
System
Lifecycle
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
ORGANIZATION
EMERGENT
SYSTEM:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
SYSTEM:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Complex
System
Chao4c
System
Stable
System
Simple
System
Transi4on
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

14. Roller
Coaster
Model
Living
System
Lifecycle
Every
Living
Organiza.on
(Business
Model)
has
a
Dynamic
Mix
of
Novel
and
Rou.ne
Problems
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
ORGANIZATION
EMERGENT
SYSTEM:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
SYSTEM:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Complex
System
Chao4c
System
Stable
System
Simple
System
Transi4on
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

15. Business
Strategy
Lifecycle
(H:
Hypothesize
=
Strategize
=>
Strategy)

16. Business
Strategy
Lifecycle
Environment-­‐Strategy-­‐Product
(ESP)
Fitness,
Archetypal
Strategies,
and
Implementa4on
Choose
the
Right
Environment
(Geography;
Market;
Industry).
Use
the
Right
Strategy.
Launch
the
Right
Project.
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Unpredictable
Environment
Predictable
Environment
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Shaping
Strategy
Adap4ve
Strategy
Visionary
Strategy
Classic
Strategy
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Renewal
Strategy
O.T.H.E.R.
Loop
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

17. Business
Strategy
Lifecycle
Environment-­‐Strategy-­‐Product
(ESP)
Fitness,
Archetypal
Strategies,
and
Implementa4on
Choose
the
Right
Environment
(Geography;
Market;
Industry).
Use
the
Right
Strategy.
Launch
the
Right
Project.
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Unpredictable
Environment
Predictable
Environment
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Problem-­‐
Solu.on
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Shaping
Strategy
Adap4ve
Strategy
Visionary
Strategy
Classic
Strategy
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Renewal
Strategy
O.T.H.E.R.
Loop
Hypothesize
&
Experiment
(Lean
Startup/Effectua.on
Project)
Plan
&
Execute
(Six
Sigma/Planning
Project)
Novel
Problems
Con.nuous
Innova;on
Culture/Habit
Rou7ne
Problems
Con.nuous
Improvement
Culture/Habit

18. O.T.H.E.R.
Loop

19. O.T.H.E.R.
Loop
Universal
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
O.T.H.E.R.
Loop
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

20. O.T.H.E.R.
Loop
Universal
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
O:
Observe
(Problem:
Products;
Channels;
Customers)
T:
Think
(Causes;
Drivers)
H:
Hypothesize
(Solu7ons:
Vision/
Strategy/
Ac.on
Plan)
E:
Experiment
(Product;
Business
Model;
Metrics)
R:
Reflect
(Validated
Learning)
O.T.H.E.R.
Loop
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

21. O.T.H.E.R.
Loop
for
Six
Sigma
Projects
“Rou7ne”
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
O:
Observe
(Problem:
Products;
Channels;
Customers)
T:
Think
(Causes;
Drivers)
H:
Hypothesize
(Solu7ons:
Vision/
Strategy/
Ac.on
Plan)
E:
Experiment
(Product;
Business
Model;
Metrics)
R:
Reflect
(Validated
Learning)
O.T.H.E.R.
Loop
q Control
q Define
q Measure
q Analyze
q Improve
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

22. O.T.H.E.R.
Loop
for
Lean
Startup
Projects
“Novel”
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
O:
Observe
(Problem:
Products;
Channels;
Customers)
T:
Think
(Causes;
Drivers)
H:
Hypothesize
(Solu7ons:
Vision/
Strategy/
Ac.on
Plan)
E:
Experiment
(Product;
Business
Model;
Metrics)
R:
Reflect
(Validated
Learning)
O.T.H.E.R.
Loop
q Build
(MVP:
Lo/Hi)
q Measure
(Metrics)
q Learn
(Milestones)
q Persevere
q Pivot
q Adap.ve
Org.
q Get
Out
Of
Building
q Analogs
&
An.logs
q Customer
Archetype
(Job
To
Get
Done)
q Product-­‐Market
Fit
q 5
Whys
q 3
Engines
of
Growth
q Growth
(Channel)
Hypothesis
q Value
(Product)
Hypothesis
q Kanban
Diagram
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

23. O.T.H.E.R.
Loop
for
Crea7ve
Problem
Solvers
“Novel”
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
O:
Observe
(Problem:
Products;
Channels;
Customers)
T:
Think
(Causes;
Drivers)
H:
Hypothesize
(Solu7ons:
Vision/
Strategy/
Ac.on
Plan)
E:
Experiment
(Product;
Business
Model;
Metrics)
R:
Reflect
(Validated
Learning)
O.T.H.E.R.
Loop
q Implementa.on
Space
q Environment
q Problem
Space
q Method
Space
q Solu.on
Space

24. O.T.H.E.R.
Loop
for
Crea7ve
Problem
Solvers
“Novel”
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
O:
Observe
(Problem:
Products;
Channels;
Customers)
T:
Think
(Causes;
Drivers)
H:
Hypothesize
(Solu7ons:
Vision/
Strategy/
Ac.on
Plan)
E:
Experiment
(Product;
Business
Model;
Metrics)
R:
Reflect
(Validated
Learning)
O.T.H.E.R.
Loop
q Implementa.on
Space
q Environment
q Problem
Space
q Method
Space
q Solu.on
Space
-­‐ Crea7ve
Problem
Finding
-­‐ Prepara7on
&
Immersion
-­‐ Reengineering/
Explora7on/
Incuba7on
-­‐ (Unexpected)
Synthesis/
Illumina7on
-­‐ Idea
Genera7on/Decision
-­‐ Execu7on
&
Tes7ng
-­‐ Evalua7on
&
Verifica7on
-­‐ Presenta7on
-­‐ Metacogni7on;
Meta-­‐conversa7on

25. O.T.H.E.R.
Loop
for
the
Business
Strategy
Lifecycle
Crea7ve
and
Rou7ne
Problem
Solving
for
Startups
and
Established
Organiza7ons
Choose
the
Right
Environment
(Geography;
Market;
Industry).
Use
the
Right
Strategy.
Launch
the
Right
Project.
O:
Observe
(Problem:
Products;
Channels;
Customers)
T:
Think
(Causes;
Drivers)
H:
Hypothesize
(Solu7ons:
Vision/
Strategy/
Ac.on
Plan)
E:
Experiment
(Product;
Business
Model;
Metrics)
R:
Reflect
(Validated
Learning)
O.T.H.E.R.
Loop
q Implementa.on
Space
q Environment
q Problem
Space
q Method
Space
q Solu.on
Space
Signals/Trends/PaMerns/Anomalies/Trade-­‐offs
q Global
Environment
(P.E.S.T.L.I.E.D.;
SWOT
Analysis)
q Industry/Market
(Supply
Chain;
5
Forces)
q Business
Model
(Value
Chain;
Trade-­‐off
Map)
Business
Thinking/Tools
q Deduc7ve
Reasoning
q Induc7ve
Reasoning
q Abduc7ve
Reasoning
q Integra7ve
Thinking
5
Archetypal
Strategies
q Adap7ve
Strategy
q Shaping
Strategy
q Visionary
Strategy
q Classic
Strategy
q Renewal
Strategy
-­‐ Execu7on
&
Tes7ng
-­‐ Evalua7on
&
Verifica7on
-­‐ Presenta7on
-­‐ Metacogni7on;
Meta-­‐conversa7on
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

26. Lean
Startup
Project
(Paradigm)
Six
Sigma
Project
(Paradigm)
OTHER
Loop
Emergent
Problem
Solving
Deliberate
Problem
Solving
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing
Minimum
Viable
Product
(MVP)
Zero
Defect
Product
(ZDP)
Universal
Problem
Solving
O.T.H.E.R.
Loop
Universal
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
“Novel”
(Unknown)
Problems
“Rou;ne”
(Known)
Problems

27. O.T.H.E.R.
Ideas
Factory
Universal
Problem
Solving
Con;nuously
Discover
and
Solve
Novel
and
Rou;ne
Problems
Everywhere
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
O.T.H.E.R.
Loop
INPUT
OUTPUT
(Desired
vs.
Actual
Result)
(Good/Bad
Idea
or
Seed)
q Problem-­‐Solu7on
Fit
q Product-­‐Market
Fit
q Business
Model
Fit/
Scaling
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

28. S:
Supplier
C:
Customer
Product/Service
Business
Model
Strip
Business
Model
Canvas
vs.
Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Payment
(Bulk;
Installment)
SIMPLICITY
COMPLEXITY
vs.
Business
Model
Canvas
Source:
hap://en.wikipedia.org/wiki/Business_Model_Canvas
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing

29. S:
Supplier
C:
Customer
Product/Service
Business
Model
Strip
Business
Model
Canvas
vs.
Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Payment
(Margin;
Strategy)
SIMPLICITY
COMPLEXITY
vs.
Business
Model
Canvas
Customer
Growth
Engine
(CGE)
Enterprise
Engine
(EE)
Value
Engine
(VE)
Based
on:
hap://en.wikipedia.org/wiki/Business_Model_Canvas
Core
Competence
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hMp://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hMp://businessmodels.ning.com
&
hMp://twiMer.com/RodKuhnKing