The world of personal and business development is awash with books about how to achieve goals. Yet, many people fail to achieve their goals using the suggested approaches and tools in those books as well as training courses. Why? In this presentation, a new approach is presented, which is based on the art and science of how systems (and in particular, business model engines) work. King's Universal Business Model Equation (UBME) is presented for explaining why and how people and organizations fail to achieve their goals. UBME can also be used as a framework for setting, achieving, and managing goals using the simple but extremely versatile tool of the One-Page Strategy & Execution (OPSE) Map. Benefits of using the OPSE Map include the delight of rapidly achieving your goals as well as enormous savings in time, money, and energy in projects in the WE_Economy.

1. One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
What coherent object(s)
do you see below?

2. WHAT
WHY
WHO
HOW
WHERE
WHEN
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
OPSE Chain (6Q-Cards)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
What coherent object(s)
do you see below?
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

3. WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSE Chain (6Q-Cards)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
What coherent object(s)
do you see below?

4. A Novel PerspecEve
Using
Einstein’s SpaceTime Fabric
Why Some Goals are Achieved While Others are Not

5. WHAT
WHY
WHO
HOW
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
WHERE

6. WHAT
WHY
WHO
HOW
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
WHERE
Space

7. WHAT
WHY
End
WHO
HOW
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)

8. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)

9. WHAT
WHY
WHO
HOW
OPSE Chain (6Q-Cards)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
Generic SpaceTime Fabric
WHERE
Space
WHEN
Time
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

10. WHAT
WHY
WHO
HOW
OPSE Chain (6Q-Cards)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
Generic SpaceTime Fabric
4Q-Diamond
(System/
Scene/
Business Model Engine)
WHERE
Space
WHEN
Time
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

11. OPSE Chain (6Q-Cards)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
Generic SpaceTime Fabric
WHERE
Space
WHEN
Time
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
Ways
WHY
End
WHO
People
HOW
Means
4Q-Diamond
(System/
Scene/
Business Model Engine)

12. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
=
x
x
Generic SpaceTime Fabric
4Q-Diamond
(System/
Scene/
Business Model Engine)

13. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
=
x
x
Generic SpaceTime Fabric
Einsteins’s Famous EquaEon

14. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
=
x
x
Energy
(E)
Generic SpaceTime Fabric
Einsteins’s Famous EquaEon

15. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
=
x
x
Energy
(E)
mass
(m)
Generic SpaceTime Fabric
Einsteins’s Famous EquaEon

16. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
=
x
x
Energy
(E)
mass
(m)
speed of
light
(c)
Generic SpaceTime Fabric
Einsteins’s Famous EquaEon

17. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
=
x
x
Energy
(E)
mass
(m)
speed of
light
(c)
Squared
(^2)
Generic SpaceTime Fabric
Einsteins’s Famous EquaEon

18. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
=
x
x
Energy
(E)
mass
(m)
speed of
light
(c)
Squared
(^2)
Generic SpaceTime Fabric
Einsteins’s Famous EquaEon
4Q-Diamond
(System/
Scene/
Business Model
Engine)

19. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
Rod King’s Universal Business Model EquaEon
At Any Given Time and Space:
Effect ó
Network of Causes
Output ó
InteracWon of Community, Processing,
Input, and Environment
WHY ó WHO*WHAT*HOW
End ó People*Ways*Means
Goal ó People*Strategy*ExecuEon
Result ó People*Strategy*ExecuEon
Y = F(x)
=
x
x

20. WHAT
Strategy
WHY
End
WHO
People
HOW
Execu2on
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
Rod King’s Universal Business Model EquaEon
At Any Given Time and Space:
Effect ó
Network of Causes
Output ó
InteracWon of Community, Processing,
Input, and Environment
WHY ó WHO*WHAT*HOW
End ó People*Ways*Means
Goal ó People*Strategy*ExecuEon
Result ó People*Strategy*ExecuEon
Y = F(x)
=
x
x
PEOPLE
PURPOSE
SYNERGY

21. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHY
End
Result

22. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHY
End
Result
People ExecuEon Strategy

23. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHY
End
WHO
People
Result
People ExecuEon Strategy

24. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
Result
People ExecuEon Strategy

25. WHAT
Ways
WHY
End
WHO
People
HOW
Means
WHERE
Space
WHEN
Time
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
People ExecuEon Strategy

26. WHAT
Ways
WHY
End
WHO
People
HOW
Means
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
People ExecuEon
Result
(Trade-off: -/+)
WHERE
Space
WHEN
Time
Strategy

27. WHAT
Ways
WHY
End
WHO
People
HOW
Means
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time

28. WHAT
Ways
WHY
End
WHO
People
HOW
Means
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time

29. WHAT
Ways
WHY
End
WHO
People
HOW
Means
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time

30. WHAT
Ways
WHY
End
WHO
People
HOW
Means
q ENVIRONMENT
q Industry
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time

31. WHAT
Ways
WHY
End
WHO
People
HOW
Means
q ENVIRONMENT
q Industry
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time
CUSTOMER GROWTH ENGINE
ENTERPRISE ENGINE
VALUE ENGINE

32. WHAT
Ways
WHY
End
WHO
People
HOW
Means
q ENVIRONMENT
q Industry
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time
CUSTOMER GROWTH ENGINE:
Delivers Value
ENTERPRISE ENGINE:
Creates Value
VALUE ENGINE:
Captures/Shares Value

33. WHAT
Ways
WHY
End
WHO
People
HOW
Means
q ENVIRONMENT
q Industry
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time
CUSTOMER GROWTH ENGINE:
Delivers Value
ENTERPRISE ENGINE:
Creates Value
VALUE ENGINE:
Captures/Shares Value

34. WHAT
Ways
WHY
End
WHO
People
HOW
Means
q ENVIRONMENT
q Industry
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
WHAT
Ways
WHY
End
WHO
People
HOW
Means
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time
CUSTOMER GROWTH ENGINE:
Delivers Value
ENTERPRISE ENGINE:
Creates Value
VALUE ENGINE:
Captures/Shares Value

35. q ENVIRONMENT
q Industry
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Universal Business Model Equa2on for the WE Economy
OPSE Chain (6Q-Cards)
Result
(Trade-off: -/+)
People Strategy
(Prototype)
ExecuEon
WHERE
Space
WHEN
Time
CUSTOMER GROWTH ENGINE:
Delivers Value
ENTERPRISE ENGINE:
Creates Value
VALUE ENGINE:
Captures/Shares Value
WHY
End
WHAT
Strategy
WHY
End
WHO
People
HOW
Execu2on
WHAT
Strategy
WHO
People
HOW
Execu2on

36. WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSE Chain (6Q-Cards)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

37. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSE Chain (6Q-Cards) WE Chain (6Q-Cards)

38. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …...................... Org./Project: …......................

39. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …...................... Org./Project: …......................
Future
(To Do)
Present
(Doing)

40. One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHEN
Time
Org./Project: …...................... Org./Project: …......................
Future
(To Do)
Present
(Doing)
WHAT
Strategy
WHY
End
WHO
People
HOW
Execu2on
WHERE
Space
WHEN
Time
WHAT
Strategy
WHY
End
WHO
People
HOW
Execu2on
WHERE
Space
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....

41. WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Swimlane

42. WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Grid

43. WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
TIME
SPACE
FUTURE
(To Do:
“To Be”)
PRESENT
(Doing:
“As is”)
PAST
(Done:
“As was”)
OPSE Kanban

44. WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
TIME
SPACE
FUTURE
(To Do:
“To Be”)
PRESENT
(Doing:
“As is”)
PAST
(Done:
“As was”)
OPSE Kanban

45. WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
TIME
SPACE
FUTURE
(To Do:
“To Be”)
PRESENT
(Doing:
“As is”)
PAST
(Done:
“As was”)
OPSE Kanban
WHAT
WHY
WHO
HOW

46. Agile WE Strategy
How to Rapidly Achieve Goals in Business and Life

47. Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
GOALS
Wicked
Goals
Tame
Goals
Categories of Goals

48. Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
GOALS
Wicked
Goals
Tame
Goals
Categories of Goals
PROJECT

49. Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
GOALS
Wicked
Goals
Tame
Goals
Categories of Goals
PROJECT
q Novel; Ill-defined
q InnovaWon
q Unstable Environment
q High Uncertainty
q AdapWve Strategy
q Experiments
q Unpredictable Result
q RouWne; Well-defined
q Improvement
q Stable Environment
q Low Uncertainty
q Linear Strategy
q Project Phases
q Predictable Result

50. WHAT
WHY
WHO
HOW
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
GOALS
Wicked
Goals
Tame
Goals
Categories of Goals
PROJECT
q Novel; Ill-defined
q InnovaWon
q Unstable Environment
q High Uncertainty
q AdapWve Strategy
q Experiments
q Unpredictable Result
q RouWne; Well-defined
q Improvement
q Stable Environment
q Low Uncertainty
q Linear Strategy
q Project Phases
q Predictable Result

51. WHAT
Strategy
WHY
Goal/
Obj.
WHO
People
HOW
Tac2cs
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
GOALS
Wicked
Goals
Tame
Goals
Categories of Goals
PROJECT
q Novel; Ill-defined
q InnovaWon
q Unstable Environment
q High Uncertainty
q AdapWve Strategy
q Experiments
q Unpredictable Result
q RouWne; Well-defined
q Improvement
q Stable Environment
q Low Uncertainty
q Linear Strategy
q Project Phases
q Predictable Result

52. WHAT
Strategy
WHY
Goal/
Obj.
WHO
People
HOW
Tac2cs
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
GOALS
Wicked
Goals
Tame
Goals
Categories of Goals
=
x
x
PROJECT
q Novel; Ill-defined
q InnovaWon
q Unstable Environment
q High Uncertainty
q AdapWve Strategy
q Experiments
q Unpredictable Result
q RouWne; Well-defined
q Improvement
q Stable Environment
q Low Uncertainty
q Linear Strategy
q Project Phases
q Predictable Result

53. WHAT
Strategy
WHY
Goal/
Obj.
WHO
People
HOW
Tac2cs
WHERE
WHEN
Org./Project: …......................
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
GOALS
Wicked
Goals
Tame
Goals
Categories of Goals
=
x
x
PROJECT

54. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
1. PROJECT (Proj): What is the name/descripEon of the
project (experiment)?
2. OBJECTIVE (Obj): What is the main objecEve or quesEon
to be answered for the project (experiment)?
3. ORGANIZATION (Org): What is the name of the targeted
organizaEon or client?
4. JOB TO GET DONE (JTGD): What is the main customer
Job To Get Done or goal?
5. CUSTOMER PAIN (CPain): What are customer pains or
hassles while ge`ng the job done?
6. CUSTOMER DELIGHT (CDel): What are customer benefits
or delight while ge`ng the job done?
7. TO DO (TASKS): What is to be further done or achieved
for the project (experiment)?
8. DOING (TASKS): What is being done or achieved for the
project (experiment)?
9. DONE (TASKS): What has been done or achieved for the
project (experiment)?
10. LESSONS LEARNED: What are lessons learned or insights
obtained?
QuesEonnaire

55. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

56. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

57. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

58. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

59. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

60. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

61. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

62. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

63. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

64. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
q Customers/Market (1/2/MulE-sided)
q Channels (DistribuEon); Suppliers
q Rela2onships/Partners; Influencers
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

65. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy; Compe22ve Advantage
q Value Proposi2on
q Product/Service (Prototype)
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
q Customers/Market (1/2/MulE-sided)
q Channels (DistribuEon); Suppliers
q Rela2onships/Partners; Influencers
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

66. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy; Compe22ve Advantage
q Value Proposi2on
q Product/Service (Prototype)
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Capabili2es (Resources/AcEviEes)
q Management Systems (Dashboard)
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
q Customers/Market (1/2/MulE-sided)
q Channels (DistribuEon); Suppliers
q Rela2onships/Partners; Influencers
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

67. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy; Compe22ve Advantage
q Value Proposi2on
q Product/Service (Prototype)
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Capabili2es (Resources/AcEviEes)
q Management Systems (Dashboard)
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Trend Analysis
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
q Customers/Market (1/2/MulE-sided)
q Channels (DistribuEon); Suppliers
q Rela2onships/Partners; Influencers
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

68. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy; Compe22ve Advantage
q Value Proposi2on
q Product/Service (Prototype)
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Capabili2es (Resources/AcEviEes)
q Management Systems (Dashboard)
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Industry Analysis
Trend Analysis
Pain/Delight (-/+): ….....
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
q Customers/Market (1/2/MulE-sided)
q Channels (DistribuEon); Suppliers
q Rela2onships/Partners; Influencers
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

69. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy; Compe22ve Advantage
q Value Proposi2on
q Product/Service (Prototype)
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Capabili2es (Resources/AcEviEes)
q Management Systems (Dashboard)
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Customer Value Analysis
Industry Analysis
Business Model Analysis
CompeWtor Analysis
Trend Analysis
Pain/Delight (-/+): ….....
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
q Customers/Market (1/2/MulE-sided)
q Channels (DistribuEon); Suppliers
q Rela2onships/Partners; Influencers
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

70. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Strategy; Compe22ve Advantage
q Value Proposi2on
q Product/Service (Prototype)
q Winning Aspira2on (MoEvaEon)
q Shared Value (Profit Margin)
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Capabili2es (Resources/AcEviEes)
q Management Systems (Dashboard)
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Customer Value Analysis
Industry Analysis
Business Model Analysis
CompeWtor Analysis
Trend Analysis
Pain/Delight (-/+): ….....
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Playing Field (Industry/Product)
q Compe2tors (Startups; Incumbents)
q Supply Chain; Non-customers
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
q Customers/Market (1/2/MulE-sided)
q Channels (DistribuEon); Suppliers
q Rela2onships/Partners; Influencers
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

71. Agile WE Execu2on
How to Rapidly Achieve Goals in Business and Life

72. WHAT
WHY
WHO
HOW
WHERE
WHEN
1
2
3
4
5
6
Agile WE Execu2on: Start with WHO
Choose/Deploy WHEN
Choose/Deploy WHERE
Measure WHO
Build WHAT
Decide HOW
Learn WHY
REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal)
Rod King’s
7 STEPS FOR SUCCESSFULLY MANAGING
LEAN INNOVATION (“WICKED”) PROJECTS
7
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Execu2on

73. WHY
HOW
WHERE
WHEN
1
2
3
4
5
6
Agile WE Execu2on: Start with WHO
Choose/Deploy WHEN
Choose/Deploy WHERE
Measure WHO
Build WHAT
Decide HOW
Learn WHY
REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal)
Rod King’s
7 STEPS FOR SUCCESSFULLY MANAGING
LEAN INNOVATION (“WICKED”) PROJECTS
7
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
WHAT
Product
WHO
Market
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Execu2on

74. WHY
HOW
WHERE
WHEN
1
2
3
4
5
6
Agile WE Execu2on: Start with WHO
Choose/Deploy WHEN
Choose/Deploy WHERE
Measure WHO
Build WHAT
Decide HOW
Learn WHY
REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal)
Rod King’s
7 STEPS FOR SUCCESSFULLY MANAGING
LEAN INNOVATION (“WICKED”) PROJECTS
7
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
WHAT
Product
WHO
Market
Fitness
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Org./Project: …......................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Execu2on

75. Case Study on P & G’s Olay
Agile WE Strategy & Execu2on

76. P & G’s Olay
Agile WE Strategy

77. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
One-Page Strategy & Execu2on (OPSE) Map for P & G
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
Org./Project: P & G
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

78. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press. Org./Project: P & G
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map for P & G
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Strategy

79. WHAT
WHY
WHO
HOW
WHERE
WHEN
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
Customer Value Analysis
Industry Analysis
Business Model Analysis
CompeWtor Analysis
Trend Analysis
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press. Org./Project: P & G
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map for P & G
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Strategy

80. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Beger an2-aging skin-care products
q Winning marke2ng campaign
q Establish “mass2ge” segment
q Grow from the core: leading brands,
core markets, and mass customers
q Extend into home, beauty, health,
and personal care
q Meaningfully improve the lives of the
world’s consumers
q Deliver leadership, sales, profits, and
value crea2on
q Expand in emerging markets to build
leading posi2ons long term
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/ExecuEon
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Consumer Understanding/Innova-
2on/Branding/Go-to-market/Scaling
q Objec2ves, Goals, Strategy & Metrics
q Opera2ng Total Shareholder Return
q Leadership Development
Agile WE Strategy
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Pain/Delight (-/+): ….....
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map for P & G
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Strategy

81. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Beger an2-aging skin-care products
q Winning marke2ng campaign
q Establish “mass2ge” segment
q Grow from the core: leading brands,
core markets, and mass customers
q Extend into home, beauty, health,
and personal care
q Meaningfully improve the lives of the
world’s consumers
q Deliver leadership, sales, profits, and
value crea2on
q Expand in emerging markets to build
leading posi2ons long term
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/ExecuEon
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Consumer Understanding/Innova-
2on/Branding/Go-to-market/Scaling
q Objec2ves, Goals, Strategy & Metrics
q Opera2ng Total Shareholder Return
q Leadership Development
Agile WE Strategy
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Pain/Delight (-/+): ….....
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map for P & G
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Strategy

82. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Beger an2-aging skin-care products
q Winning marke2ng campaign
q Establish “mass2ge” segment
q Grow from the core: leading brands,
core markets, and mass customers
q Extend into home, beauty, health,
and personal care
q Expand in emerging markets to build
leading posi2ons long term
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/ExecuEon
Job To Get Done (JTGD): .....................................
PEOPLE
PURPOSE
SYNERGY
q Consumer Understanding/Innova-
2on/Branding/Go-to-market/Scaling
q Objec2ves, Goals, Strategy & Metrics
q Opera2ng Total Shareholder Return
q Leadership Development
Agile WE Strategy
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
Customer Value Analysis
Industry Analysis
Business Model Analysis
CompeWtor Analysis
Trend Analysis
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q Meaningfully improve the lives of the
world’s consumers
q Deliver leadership, sales, profits, and
value crea2on
Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE) Map for P & G
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Strategy

83. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Beger an2-aging skin-care products
q Winning marke2ng campaign
q Establish “mass2ge” segment
q Target younger women in 30’s & 40’s
q Move upmarket (in “mass2ge”
channel with exis2ng mass retailers)
q Become a leading skin-care brand
q Create key pillar in beauty-care bus.
q Win in chosen channels and markets
q Sell in major geographies (North
America and UK)
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/ExecuEon
One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Pain/Delight (-/+): ….....
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q Leverage capabili2es of consumer
understanding, brand building, etc.
q Partner to win with consumers, etc.
q Leverage P & G systems, partners …
q “Love the job you’re in”
Job To Get Done (JTGD): Fight signs of aging
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Strategy

84. WHAT
WHY
WHO
HOW
WHERE
WHEN
q PresWge compeWtors will not try to
follow Olay into massWge segment
q Mass compeWtors face lower price Olay
q Sufficiently large number of women
want to “fight the 7 signs of aging”
q Mass retailers will embrace massWge
q Pricing sweet spot exists for masses
q Become a leading skin-care brand
q Create key pillar in beauty-care bus.
q Win in chosen channels and markets
q Emerging massWge segment will be at
least as structurally alracWve as the
current mass-market segment
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/ExecuEon
Job To Get Done (JTGD): Fight signs of aging
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy – Predic<ons (Hypotheses)
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Pain/Delight (-/+): ….....
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q P & G can create presWge-like brand
posiWoning, packaging, and in-store
promoWon in the mass channel
q P & G can build strong partnerships with
mass retailers
q P & G can have sweet spot cost structure
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Strategy

85. WHY
HOW
WHERE
WHEN
q PresWge compeWtors will not try to
follow Olay into massWge segment
q Mass compeWtors face lower price Olay
q Sufficiently large number of women
want to “fight the 7 signs of aging”
q Mass retailers will embrace massWge
q Pricing sweet spot exists for masses
q Become a leading skin-care brand
q Create key pillar in beauty-care bus.
q Win in chosen channels and markets
q Emerging massWge segment will be at
least as structurally alracWve as the
current mass-market segment
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/ExecuEon
Job To Get Done (JTGD): Fight signs of aging
PEOPLE
PURPOSE
SYNERGY
Agile WE Strategy – Predic<ons (Hypotheses)
STRATEGIC CHOICE CASCADE (SCC)
1. What is our winning aspira<on?
2. Where will we play?
3. How will we win?
4. What capabili<es must be in place?
5. What management systems are required?
Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win.
Massachusels: Harvard Business Review Press.
Pain/Delight (-/+): ….....
1-Page Playbook for Agile WE Strategy
and Execu<on:
Rapidly Play & Win in the WE Economy
q P & G can create presWge-like brand
posiWoning, packaging, and in-store
promoWon in the mass channel
q P & G can build strong partnerships with
mass retailers
q P & G can have sweet spot cost structure
WHAT
WHO
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Strategy

86. P & G’s Olay
Agile WE TesEng/ExecuEon

87. WHAT
WHY
WHO
HOW
WHERE
WHEN
q Beger an2-aging skin-care products
q Winning marke2ng campaign
q Establish “mass2ge” segment
q Target younger women in 30’s & 40’s
q Move upmarket (in “mass2ge”
channel with exis2ng mass retailers)
q Become a leading skin-care brand
q Create key pillar in beauty-care bus.
q Win in chosen channels and markets
q Sell in major geographies (North
America and UK)
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
PEOPLE
PURPOSE
SYNERGY
q Leverage capabili2es of consumer
understanding, brand building, etc.
q Partner to win with consumers, etc.
q Leverage P & G systems, partners …
q “Love the job you’re in”
Agile WE Execu2on
Pain/Delight (-/+): ….....
1
2
3
4
5
6
Choose/Deploy WHEN
Choose/Deploy WHERE
Measure WHO
Build WHAT
Decide HOW
Learn WHY
REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal)
7 STEPS FOR SUCCESSFULLY MANAGING LEAN
INNOVATION (“WICKED”) PROJECTS
7
One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Job To Get Done (JTGD): Fight signs of aging
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Execu2on

88. WHY
HOW
WHERE
WHEN
q PresWge compeWtors will not try to
follow Olay into massWge segment
q Mass compeWtors face lower price Olay
q Sufficiently large number of women
want to “fight the 7 signs of aging”
q Mass retailers will embrace massWge
q Pricing sweet spot exists for masses
q Become a leading skin-care brand
q Create key pillar in beauty-care bus.
q Win in chosen channels and markets
q Emerging massWge segment will be at
least as structurally alracWve as the
current mass-market segment
q Past/Present/Future (S-Curve)
q Trends (PESTLIED); Test/Execu2on
Job To Get Done (JTGD): Fight signs of aging
PEOPLE
PURPOSE
SYNERGY
Pain/Delight (-/+): ….....
q P & G can create presWge-like brand
posiWoning, packaging, and in-store
promoWon in the mass channel
q P & G can build strong partnerships with
mass retailers
q P & G can have sweet spot cost structure
1
2
3
4
5
6
Choose/Deploy WHEN
Choose/Deploy WHERE
Measure WHO
Build WHAT
Decide HOW
Learn WHY
REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal)
7 STEPS FOR SUCCESSFULLY MANAGING LEAN
INNOVATION (“WICKED”) PROJECTS
7
Agile WE Tes2ng/Execu2on– Predic<ons (Hypotheses)
WHAT
Product
WHO
Market
Fitness
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Execu2on

89. Appendix 1

90. AGILE WE STRATEGY &
EXECUTION:
“Put People First”
Job To Get Done
Changing Environment:
Unpredictable
INNOVATION (“Yang”)
Stable Environment:
Predictable
IMPROVEMENT (“Yin”)
Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change
One-Page Strategy & Execu2on (OPSE)
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

91. AGILE WE STRATEGY &
EXECUTION:
“Put People First”
Job To Get Done
Changing Environment:
Unpredictable
INNOVATION (“Yang”)
Stable Environment:
Predictable
IMPROVEMENT (“Yin”)
Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change
ONE-PAGE
PROJECT
PROPOSAL
& MNGT
(O3PM)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE)
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

92. AGILE WE STRATEGY &
EXECUTION:
“Put People First”
Job To Get Done
Changing Environment:
Unpredictable
INNOVATION (“Yang”)
Stable Environment:
Predictable
IMPROVEMENT (“Yin”)
Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change
ONE-PAGE
PROJECT
PROPOSAL
& MNGT
(O3PM)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE)
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WICKED GOAL:
Lean InnovaEon
Project
(LIP)
TAME GOAL:
TradiEonal Improvement
Project
(TIP)

93. AGILE WE STRATEGY &
EXECUTION:
“Put People First”
Job To Get Done
Changing Environment:
Unpredictable
INNOVATION (“Yang”)
Stable Environment:
Predictable
IMPROVEMENT (“Yin”)
Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change
LEAN STARTUP (LS)
APPROACH
PLAYING TO WIN (PTW)
APPROACH
ONE-PAGE
PROJECT
PROPOSAL
& MNGT
(O3PM)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE)
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WICKED GOAL:
Lean InnovaEon
Project
(LIP)
TAME GOAL:
TradiEonal Improvement
Project
(TIP)

94. AGILE WE STRATEGY &
EXECUTION:
“Put People First”
Job To Get Done
Changing Environment:
Unpredictable
INNOVATION (“Yang”)
Stable Environment:
Predictable
IMPROVEMENT (“Yin”)
Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change
LEAN STARTUP (LS)
APPROACH
PLAYING TO WIN (PTW)
APPROACH
ONE-PAGE
PROJECT
PROPOSAL
& MNGT
(O3PM)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE)
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WICKED GOAL:
Lean InnovaEon
Project
(LIP)
TAME GOAL:
TradiEonal Improvement
Project
(TIP)

95. AGILE WE STRATEGY &
EXECUTION:
“Put People First”
Job To Get Done
Birth
Infancy
ConcepWon
Death/Renewal
Growth
Maturity
Changing Environment:
Unpredictable
INNOVATION (“Yang”)
Stable Environment:
Predictable
IMPROVEMENT (“Yin”)
Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change
LEAN STARTUP (LS)
APPROACH
PLAYING TO WIN (PTW)
APPROACH
ONE-PAGE
PROJECT
PROPOSAL
& MNGT
(O3PM)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
One-Page Strategy & Execu2on (OPSE)
Rapidly Achieve Tame and Wicked Goals in the WE-Economy
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WICKED GOAL:
Lean InnovaEon
Project
(LIP)
TAME GOAL:
TradiEonal Improvement
Project
(TIP)

96. Appendix 2

97. Checklist of Ideas/Tools for WE Fractal (Project)
WHY: IMPACT SPACE
q Leap of Faith; Grand Challenge; Mission/Purpose
q Vision Template; Core Values
q Payment Test; Price SensiEvity Meter
WHO: CUSTOMER PROBLEM/CHANNEL SPACE
q Customer SegmentaEon (Testers’ Contact Lists)
q Job-To-Be-Done Statement; Influence Pyramid
q Pain-storming; Root-cause Analysis (5 Whys)
q Advice SolicitaEon Visit; Ethnography
q Cold Call Test
q Vote Test (Crowdsourcing)
q Proof Test (Prototyping)
q Smoke (Fake/FicWonal) Test
q Wow Test
q Customer ConsumpEon Chain (10 QuesWons)
WHAT: PRODUCT/STRATEGY SPACE
q TheoreEcal Prototype
q Virtual Prototype
q Minimum Viable Prototype
q Minimum Awesome Product
HOW: PROCESS/RESOURCE SPACE
q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng;
Synthesis
q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum
q Business Model Canvas/Snapshot
WHAT
WHY
WHO
HOW
WHERE
WHEN
OPSE Chain (6Q-Cards)
Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

98. WHAT
WHY
WHO
HOW
Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE (BME)
WHERE? WHEN?
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

99. WHAT
Ways
WHY
End
WHO
Problem
HOW
Means
Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE (BME)
WHERE? WHEN?
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

100. WHAT
Ways
WHY
End
WHO
Problem
HOW
Means
Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE (BME)
WHERE? WHEN?
Organiza2on/
Project/Scene:
….....................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

101. WHAT
Ways
WHY
End
WHO
Problem
HOW
Means
Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE (BME)
WHERE? WHEN?
Checklist of Ideas/Tools for WE Fractal (Project)
WHY: IMPACT SPACE
q Leap of Faith; Grand Challenge; Mission/Purpose
q Vision Template; Core Values
q Payment Test; Price SensiEvity Meter
WHO: CUSTOMER PROBLEM/CHANNEL SPACE
q Customer SegmentaEon (Testers’ Contact Lists)
q Job-To-Be-Done Statement; Influence Pyramid
q Pain-storming; Root-cause Analysis (5 Whys)
q Advice SolicitaEon Visit; Ethnography
q Cold Call Test
q Vote Test (Crowdsourcing)
q Proof Test (Prototyping)
q Smoke (Fake/FicWonal) Test
q Wow Test
q Customer ConsumpEon Chain (10 QuesWons)
WHAT: PRODUCT/STRATEGY SPACE
q TheoreEcal Prototype
q Virtual Prototype
q Minimum Viable Prototype
q Minimum Awesome Product
HOW: PROCESS/RESOURCE SPACE
q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng;
Synthesis
q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum
q Business Model Canvas/Snapshot
Organiza2on/
Project/Scene:
….....................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

102. WHAT
Ways
WHY
End
WHO
Problem
HOW
Means
Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE (BME)
WHERE? WHEN?
Checklist of Ideas/Tools for WE Fractal (Project)
WHY: IMPACT SPACE
q Leap of Faith; Grand Challenge; Mission/Purpose
q Vision Template; Core Values
q Payment Test; Price SensiEvity Meter
WHO: CUSTOMER PROBLEM/CHANNEL SPACE
q Customer SegmentaEon (Testers’ Contact Lists)
q Job-To-Be-Done Statement; Influence Pyramid
q Pain-storming; Root-cause Analysis (5 Whys)
q Advice SolicitaEon Visit; Ethnography
q Cold Call Test
q Vote Test (Crowdsourcing)
q Proof Test (Prototyping)
q Smoke (Fake/FicWonal) Test
q Wow Test
q Customer ConsumpEon Chain (10 QuesWons)
WHAT: PRODUCT/STRATEGY SPACE
q TheoreEcal Prototype
q Virtual Prototype
q Minimum Viable Prototype
q Minimum Awesome Product
HOW: PROCESS/RESOURCE SPACE
q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng;
Synthesis
q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum
q Business Model Canvas/Snapshot
Organiza2on/
Project/Scene:
….....................
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

103. WHAT
Ways
WHY
End
Value Proposi2on
(VP)
Key Resources
(KR);
Key Partners
(KP)
PROFIT MARGIN (P$);
SHARED VALUE;
MISSION
Customer
Segments
(CS)
WHO
Problem
HOW
Means
Organiza2on/
Project/Scene:
….....................
Product/Service STRATEGY
Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE (BME) Checklist of Ideas/Tools for WE Fractal (Project)
WHY: IMPACT SPACE
q Leap of Faith; Grand Challenge; Mission/Purpose
q Vision Template; Core Values
q Payment Test; Price SensiEvity Meter
WHO: CUSTOMER PROBLEM/CHANNEL SPACE
q Customer SegmentaEon (Testers’ Contact Lists)
q Job-To-Be-Done Statement; Influence Pyramid
q Pain-storming; Root-cause Analysis (5 Whys)
q Advice SolicitaEon Visit; Ethnography
q Cold Call Test
q Vote Test (Crowdsourcing)
q Proof Test (Prototyping)
q Smoke (Fake/FicWonal) Test
q Wow Test
q Customer ConsumpEon Chain (10 QuesWons)
WHAT: PRODUCT/STRATEGY SPACE
q TheoreEcal Prototype
q Virtual Prototype
q Minimum Viable Prototype
q Minimum Awesome Product
HOW: PROCESS/RESOURCE SPACE
q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng;
Synthesis
q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum
q Business Model Canvas/Snapshot
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Chain (6Q-Cards)
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

104. Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE
WHAT
WHO
WHY
HOW
Checklist of Ideas/Tools for WE Fractal (Project)
OPSE SNOWMAN
WHY: IMPACT SPACE
q Leap of Faith; Grand Challenge; Mission/Purpose
q Vision Template; Core Values
q Payment Test; Price SensiEvity Meter
WHO: CUSTOMER PROBLEM/CHANNEL SPACE
q Customer SegmentaEon (Testers’ Contact Lists)
q Job-To-Be-Done Statement; Influence Pyramid
q Pain-storming; Root-cause Analysis (5 Whys)
q Advice SolicitaEon Visit; Ethnography
q Cold Call Test
q Vote Test (Crowdsourcing)
q Proof Test (Prototyping)
q Smoke (Fake/FicWonal) Test
q Wow Test
q Customer ConsumpEon Chain (10 QuesWons)
WHAT: PRODUCT/STRATEGY SPACE
q TheoreEcal Prototype
q Virtual Prototype
q Minimum Viable Prototype
q Minimum Awesome Product
HOW: PROCESS/RESOURCE SPACE
q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng;
Synthesis
q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum
q Business Model Canvas/Snapshot
WHERE
WHEN
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy

105. Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): ….....
BUSINESS MODEL ENGINE
WHAT
WHO
WHY
HOW
WHY: IMPACT SPACE
q Leap of Faith; Grand Challenge; Mission/Purpose
q Vision Template; Core Values
q Payment Test; Price SensiEvity Meter
WHO: CUSTOMER PROBLEM/CHANNEL SPACE
q Customer SegmentaEon (Testers’ Contact Lists)
q Job-To-Be-Done Statement; Influence Pyramid
q Pain-storming; Root-cause Analysis (5 Whys)
q Advice SolicitaEon Visit; Ethnography
q Cold Call Test
q Vote Test (Crowdsourcing)
q Proof Test (Prototyping)
q Smoke (Fake/FicWonal) Test
q Wow Test
q Customer ConsumpEon Chain (10 QuesWons)
WHAT: PRODUCT/STRATEGY SPACE
q TheoreEcal Prototype
q Virtual Prototype
q Minimum Viable Prototype
q Minimum Awesome Product
HOW: PROCESS/RESOURCE SPACE
q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng;
Synthesis
q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum
q Business Model Canvas/Snapshot
People
Product
(Strategy)
Process
(Resources)
Purpose
Checklist of Ideas/Tools for WE Fractal (Project)
WHERE
WHEN
World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE SNOWMAN
One-Page Strategy & Execu2on (OPSE) Map
Rapidly Achieve Tame and Wicked Goals in the WE-Economy