1. China Sports Wear
Search Stats Q1 2011
Incitez
Data Source: Baidu May 2011

2. sports wear related
daily searches in Q1
640,000/day
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3. In March, higher volume
of searches are
on Sundays
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4. the highest daily search
769,000
on March 19
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5. Online Interest in Sports Wear
Local Brands
32.42%
Int’l Brands
67.58%
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6. Sports Wear Related Searches in Q1 2011
50.33%
Products 30.21%
15.14%
Brand 17.18%
15.02%
Official Website 13.38%
6.09%
Stores 8.75%
3.24%
Ads/Logos 10.23%
2.28%
Authentic/Fake Pdt 1.86%
2.24%
Official Online Store 6.53%
1.74%
Unofficial Online Store 0.75%
1.55%
Franchise 6.04%
0.71%
Forums 0.59%
Int’l Brands Local Brands
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7. Top 10 Sports Wear Brands by Searches in Q1 2011
Nike 26.44%
Adidas 22.85%
Li Ning 12.88%
Converse 7.56%
Anta 6.56%
Xtep 3.39%
Kappa 2.86%
361 2.67%
Puma 2.35%
China Internet Watch
Erke 2.24% Data: Baidu, May 2011
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8. Avg Daily Searches
Nike Adidas
169,000 138,000
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9. Int’l Sports Wear Brands by Total Searches
Nike 39.13%
Adidas 33.81%
Converse 11.19%
Kappa 4.23%
Puma 3.48%
New Balance 2.91%
Yonex 1.16%
Reebok 1.14%
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10. Top Domestic Sports Wear Brands By Total Searches
Li Ning 39.71%
Anta 20.24%
Xstep 10.45%
361 8.23%
Erke 6.91%
Peak 6.26%
Deerway 2.28%
Double Star 1.54%
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11. Categories of Sports Wear Related Searches in Q1 2011
Cosmetics
Bags 2.63%Others
5.40% 0.70%
Sports Equipment
1.95%
Clothes
19.04%
Shoes
70.28%
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12. Sports Shoes
Avg Daily Searches:
151,000
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13. Top Shoes Brands by Searches in Q1 2011
Nike 43.51%
Adidas 16.98%
Li Ning 9.56%
Converse 8.03%
Anta 5.43%
New Balance 3.73%
Xstep 2.16%
Puma 1.64%
361 1.38%
Peak 1.34%
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14. Top Shoes Brands by Total Online Sales in Q1 2011
Others Nike
10% 14%
Warrior
6%
Erke Adidas
5% 10%
361
9%
Kappa Li Ning
3% 13%
Xstep
8%
Converse
Anta 8%
14%
Data source: Letao.com incitez

15. Online Sales of Shoes in Q1 2011
Local Brands
43%
Foreign Brands
57%
Data source: Letao.com incitez

16. Top Sports Wear Brands by Clothes Related Searches in Q1 2011
Adidas 27.67%
Nike 21.31%
Li Ning 15%
Anta 10.37%
Xstep 6.83%
361 4.86%
Kappa 3.83%
Erke 3.06%
Puma 2.25%
Converse 1.02%
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17. for more China Internet Insights, visit
ChinaInternetWatch.com
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18. For digital strategies and
campaign launch in China,
contact Rocky FU
rockyfu@incitez.com
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