Presented by http://www.ChinaInternetWatch.com, China Internet Statistics 2009 whitepaper gives you a snapshot of China Internet statistics, usage, user behavior, and etc.

1. China Internet Statistics 2009
Whitepaper
ChinaInternetWatch.com
Data Source: CNNIC

2. Table of Content
China Internet Statistics
China Internet Infrastructure
China Internet Access
China Internet Applications
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3. Part 1
China Internet Statistics

4. China Internet 2008 Overview
ChinaInternetWatch.com
By the end of Dec 31 2008, China has total of 298 million Internet
users, with a penetration rate of 22.6% above global average (21.9%).
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5. China Internet 2008 Overview
By the end of Dec 31 2008, China has total of 298 million
Internet users, with a penetration rate of 22.6% above
global average (21.9%).
Broadband users: 270 million users (90.6%)
Mobile Internet users: 117.6 million (133% increase
compared to 2007)
Rural area Internet users: 84.6 million (60.8 increase over
2007)
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6. China Internet 2008 Overview
Online news users: 234 million
Bloggers: 162 million
Top 3 applications for university students
Online music
1.
Instant Messaging
2.
Online news
3.
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7. Top 15 China Regions by No. of Users
Unit: 10K
ChinaInternetWatch.com
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8. Top 15 China Regions by No. of Users
Guangdong (south)
Zhejiang (south)
Jiangsu (south)
Shandong (south)
Fujian (south)
It’s obvious that most Internet users are
Hebei (north) from South China.
China
Henan (north) Shanghai, as a big city (others are
Liaoning (north) provinces except Beijing), is one of top 10
regions with the most Internet users.
Shanghai (south)
Sichuan (south)
Hubei (south)
Hunan (south)
Beijing (north)
Shanxi (north)
Shaanxi (north)
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9. Top 5 Regions by Penetration Rate
ChinaInternetWatch.com
Beijing, Shanghai,and Guangdong are the top 3 regions
with the highest Internet penetration.
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10. Top 15 China Regions by No. of Internet
Users
Guangdong
Zhejiang
Jiangsu
Shandong
Fujian
Hebei
Henan
Liaoning
Shanghai
Sichuan
Hubei
Hunan
Beijing
Shanxi
Shaanxi
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11. China Internet: Male V.S. Female
2007 2008
ChinaInternetWatch.com
Male Female
The percentage of male in 2008 has dropped to 52.5%,
closer to female percentage.
In rural area, the male percentage is higher (57.4%)
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12. China Internet Users by Age Group
2007
2008
ChinaInternetWatch.co
m
Below 11-19 20-29 30-39 40-49 50-59 60-69
10
The 11-19 age group consists of the most Internet users.
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13. China Internet Users by Education
Level
ChinaInternetWatch.com 2007
2008
Primary Junior MiddleSenior Middle Colleg Undergraduat Postgraduate
school school school e e
The percentage of middle school Internet users goes up,
which isn’t good for commercializing China Internet.
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14. China Internet Users by Income
Above 8K (US$1170)
Apparently,
5K-
Chinese Internet
8K
3K-
users have weak
5K
2K-
purchase power.
3K
1.5K-
2K
1K-
1.5K
500-1K
Below 500
ChinaInternetWatch.co
No
m
income
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15. Part 2
China Internet Infrastructure

16. IPv4 Address
China is running out of IP addresses unless it makes the
switch to IPv6.
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17. Domains in China
By the end of 2008, there are in total of 16,826,198 domain
names in China, increased 41% from 2007 and it remains fast-
growing trend.
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18. Domains in China
.CN is the most popular domain with a total number of
13,572,326 (80.66%), followed by .com (2,739,130,
16.28%).
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19. Websites in China
By the end of 2008, China's websites (whose domain
names were registered in China) had reached 2,878,000,
91.4% increase compared with 2007, the fastest growing
year since 2000.
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20. Total Web Pages
By the end of 2008, the total number of website pages in
China is more than 16 billion, 90% increase from 2007.
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21. Part 3
China Internet Access

22. Time Spent Online
The “older” (the age as an Internet user) an Internet user is,
the longer he is likely use Internet.
An eight-year old netizen could spend double time as a new
Internet user.
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23. Time Spent Online
In 2008, China Internet users spend an average of 16.6
hours per week online.
In general, the longer users surf Internet, the use of
applications becomes more rich, and the most nature
people are in their Internet behavior.
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24. Places of Internet Access
• Home and Internet Café are the two most
popular places for Internet access in China.
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25. Devices for Internet Access
PC is still the main device for Internet access; however,
the number of mobile Internet users has increased a lot.
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26. Devices for Internet Access
The occupation of an Internet user has an impact on the
type of device to select.
The mobile Internet is the most popular among students
(43.5%), followed by physical workers (40.8%).
Laptop use is the most popular among business
executives (43%).
90% of users access internet via broadband.
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27. Part 4
China Internet Applications

28. China Internet Applications
Usage
90.00%
80.00%
70.00%
60.00%
Column B
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Column A
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29. China Internet Applications
As shown in the previous slide, entertainment is still
dominant in China Internet users.
Search Engine is the fourth most popular Internet
applications with over 203 million users.
Unfortunately, China Internet commercial value is still
slow than most people expect.
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30. THE END.
China Internet Statistics 2009
Whitepaper
For more, visit ChinaInternetWatch.com