Before entering into the world of Digital Marketing what should be required before that

2. Launch of product/service will be local/
International Market.
Position of company(Present).
Product life-cycle.

3. 7
6
5
4
3
2
1
0
Revenue
Profit
Introduction Growth Maturity Decline
0 1 2 3 4 5 6

4. Introduction Growth Maturity Decline
Educating Phase Enjoyable Phase Competitive
Strategy
Un-enjoyable
Phase
Deliver
Demonstration,
information &
Content
Already Done Already Done Not Required
No competition Less Competition More Competition Very high
Competition
More Expenditure Less Expenditure Average
Expenditure
Average
Expenditure
Less Profit More Profit Medium Profit Less Profit
Lower ROI More ROI Medium ROI Lower ROI

5. Competitive Strategy
Differentiation
Cost Leadership
Result
Sustainable
Non-Replicable by Competitors

6. Mission/Vision
Goals Objectives
Marketing
Strategy