The Rise of Social Commerce

1. By: Robin Steele
MKTG 7546
Professor Brey

2. Introduction
• What is Social Commerce?
• Social Commerce is a subset of e-commerce
that involves using social media and supports
social interactions and user contributions to
facilitate in the buying and selling of products.

3. Historical Overview
• The foundation of social media lies within the
relationship between people and how we
interact with each other.
• buyer is 71% more likely to purchase a product
if it is recommended to them by a friend
Something is
missing!!!

4. 2 Types of Social Commerce
• Integrate E-commerce Integrate Social media
into social media into e-commerce
platforms websites

5. F-commerce
• Companies are looking to enter this world
where their customers are socializing and bring
their products directly into the site.

6. Impact of Social Commerce
• Malaysia Airlines allows people to choose their seat, post their itinerary
on their wall and check in directly on Facebook.
• Facebook app called MHBuddy, which embraces the concept of social
seating and allows people to interact before they actually sit together on
their flight.

7. Customer Forums and Review Boards
• Companies interact directly with the customers.
• Customers with like interests also interact and
share their thoughts on products, etc.
• 59% of consumers research a product before
making a purchase.

8. Is Social Commerce Business Worthy?
• YES!!!...here’s why…
• Currently, 14% of all transactions occur online
• It’s not just about increased sales, but rather
increased awareness and brand loyalty.
• As consumers become more
comfortable, increased sales will follow.
• http://www.youtube.com/watch?v=ibJFk3x4Si
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