Group 6 presentation

1. Amelia Huffman, Robin Mullhall
Chelsea Marcoux, Natasha Weese, Samantha McMurter
Sara Hamil
SOMS 1033
December 11th, 2012
CHAPTERS
!NDIGO

2. Agenda
 Introduction
 Company History
 Twitter
 Facebook
 Blogging
 YouTube
 Conclusion

3. Introduction
 Chapters want to share a love of reading
 Advance society with books, reading and story telling
 Their Mission: “To provide our customers with the most inspiring
retail and digital environments in the world for books and life-
enriching products and experiences.”

4. Introduction
A few of their values are:
 add joy to customers’ lives
 Exceed expectations
 Promoting knowledge and growth
 Innovation is the key to growth; it comes from
anyone at anytime
 Giving back to community

5. Introduction
 Appealing product displays, newest technology,
clearance sections, books, toys, games, movies,
and music
 Founder of the Kobo ereader

6. Company History
 1940: Brothers Carl and Jack Cole open the first Coles Store in
Toronto.
 1995: SmithBooks and Coles merge to form Chapters Inc.
Chapters grows to become the largest book retailer in
Canada.
 2001: Chapters and Indigo officially merge to form the largest
book retailer in Canada under the corporate name Indigo
Books & Music Inc.

7. Company History
 2005 & 2006: Indigo ranks as one of Canada's top 100 employers
 2009: Indigo spins off its digital eReading division to form Kobo
Inc
 2011: Indigo agrees to the sale of its global eReading service
Kobo Inc. to Rakuten Inc., one of the world’s leading Internet
companies, for US$315 million.

8. Twitter
 @ChaptersIndigo
 Promote new products
 Touch base with customers
 Offer many promotional offers through their
tweets

9. Twitter
Fun, relaxing
Constantly
&
tweeting
promotional
Tweets are
Customer is reflected
first upon
atmosphere

10. Facebook
 Focused on the attention of reading and movies
 Respond time efficiently and effectively to feedback
 Online contest – “Deal of a Lunchtime”

11. Facebook
Engaging Photos Enthusiastic
Fun and Positive

12. YouTube
 Channel since 2007
 Many videos, broken into categories
 Events, Favorites, Book Trailers, An Indigo Minute
and a seasonal section (fall collection)

13. YouTube
 Typical time frame for the  Interviews with Authors, from
videos 1-10 minutes. cookbooks, biographies to
fiction
 An Indigo Minute is fun and  New videos are posted
offers candid answers to frequently
random questions from the
guests.

14. Blogging
 20 regular bloggers – blogging several times per month
 Guest bloggers – usually the author of a certain book
 9 topics: Fiction, Non-Fiction, Teen, Indigo Kids, Lifestyle, Music,
Movies, From the Authors and Your Health.

15. Blogging
 Blogs about books, music albums, movies
 Blogs provide info: about awards, Indigo Spotlight list, critique of
the story from bloggers perspective.
 Blogs can help us – decide what book we
want to read next

16. Conclusion
 Report Intention: Social media Use of Chapters-Indigo;
Past, Present and Future
 Recommendations:
Blog: More customer engagement, Advertise blog
YouTube: More subscribers, Post videos to Facebook and
Twitter accounts
Facebook and Twitter: Keep up the great work!

17. QUESTIONS?