This document summarizes a presentation about developing a social media strategy. It defines social media and discusses several major platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, and blogging. For each platform, it provides statistics on user numbers and engagement, how to set up a profile, potential benefits for SEO, and strategies for building a following and driving traffic to a website. The key takeaways are that social media can positively impact SEO, content should be shared across all major platforms to engage more people, and an effective strategy centers a website while scheduling content in advance for consistent posting.

1. Presented by Rob Waite

2. By the end of this session I hope you have a
better understanding of:
1. What Social Media Is
2. How to set up your Social Media Channels
3. Why you need to use Social Media
4. The link between Social Media and SEO
And to have developed:
• Your own positive Social Media Strategy

3. “Social media refers to
interaction among people in
which they create, share, and/or
exchange information and ideas
in virtual
communities and networks”

6. • 1.3bn active users
• Average of 18 minutes spent on
Facebook per visit
• Business pages easy to set up
• Showcase Photographs & Links
• Potential to go Viral
Facebook Strategy – get …
1. …business page likes
2. …website likes
3. …content shares
4. Create an engaging Page
5. Create a Link to Your Website
Benefits of Using Facebook:
• SEO
• It’s Free
• Access insights with 30 likes

7. • 646 million active users
• 58 million tweets per day
• Easy to set up
• Showcase Photographs & Links
• Potential to go Viral
Twitter Strategy…
1. Profile is important
2. Converse through @tags
3. Search through #tags
4. Follow other users
5. Aim for 3 Tweets per day
6. Create a Link to Your Website
Benefits of Using Twitter:
• SEO
• It’s Free
• See “referrals” from Google Analytics

8. • 277 million users
• Average user spends 17 minutes
per month on LinkedIn
• Personal Profile is easy to set up
• Business page, not so easy!
• Showcase Yourself
• SEO benefits unknown
LinkedIn Strategy…
1. Create a Profile
2. Connect with Business Associates
3. Join Groups & Converse
Benefits of Using LinkedIn:
• It’s free
• SEO benefits unknown
• Word of Mouth Referral
• Good for Recruitment

9. • 300 million monthly active users
• Average of 7 minutes per visit
spent on Google+
• Easy to set up
• Showcase Photographs & Links
• Big SEO benefits
Google+ Strategy…
1. +1 as much stuff as possible,
preferably your own
2. Get people in your Circles
3. Converse via Communities
4. Create a Link to your Website
Benefits of Using Google+:
• SEO, SEO, SEO
• It’s Free
• Did I mention SEO?

10. • 1bn unique users per month
• 6bn hours of video watched every
month
• 2nd most popular search engine
• Owned by Google
• Showcase Videos
YouTube Strategy…
1. Link channel to other media
2. Embed YouTube videos
3. Add Keywords and Links in
Description
4. Add Captions into Videos
5. Verify your Account
Benefits of Using YouTube:
• SEO
• It’s Free
• Live Streaming

11. “There is a common misconception
that blogging means writing a white
paper…”
Blogging Strategy…
1. Write about an Engaging Topic
2. Post Regularly
3. Keep it down to a few sentences
4. Embed a Photo or Video
5. Don’t forget <title>, <heading>,
<meta description> etc
Benefits of Updating Your Blog:
• SEO - adding content regularly
Keeps Google very happy
• …and it’s free

12. 1. Firstly, that I became an expert 3 years ago…
10 years x (365 days - 104 weekend days - 28 days holiday) x (8 hours work per
day - 2 hours per day for lunch and procrastination)
= 13,980 hours
2. Sharing Stuff in Social Media really works!

13. 1. They are all FREE
2. They all have a positive impact on SEO
3. You can share stuff on all media, generally:
1. Photographs
2. Links
3. Videos
4. It’s all about engaging with other people
5. They all link back to your website…
Therefore your website should be at the
centre of your Social Media Strategy

14. Benefits of SproutSocial:
• Manage multiple Google+,
Facebook, Twitter and LinkedIn
profiles from one app
• Conversations
• Reporting
Biggest Benefit are by far:
• Scheduling / Publishing
• Browsers & Mobile Apps
You can schedule a whole
month’s worth of Social Media
Content with 1 morning’s work

15.  Thank you for your time, I look forward to
answering any questions you might have.
Email: rob@hostpipe.co.uk
Web: http://www.hostpipe.co.uk
Twitter: @hostpipe