2. FrontierFiesta2015
University of Houston
Frontier Fiesta Association
2
FrontierFiesta2015Hello,
Frontier Fiesta is aTexas sized celebration showcasing the talents of the University of Houston Family and its many communities
while promoting unity, scholarship, and education. This student run, student led event is the one of the oldest traditions on campus,
dating back to 1939. In its golden years Frontier Fiesta was known for being the“Greatest College Show on Earth”and since its revival in
1992 the event has only gotten bigger and better with an average attendance of 25,000 guests.
Inseekingcorporatesponsorship,theFrontierFiestaAssociationgainsthefundingnecessarytoproducetheevent.Fundscollected
from donations will be used for development, production, and operations of the event and most importantly to provide scholarships to
current and future University of Houston students.
Frontier Fiesta sponsors receive name recognition, publicity, and benefits from the event through various means of marketing
and communications. Some of the pieces include Frontier Fiesta merchandise, email and social media, event programs, and the Frontier
Fiesta newsletter. Your company’s name would be in front of thousands of students, alumni and friends who are a part of this long
tradition before, during and after its showcase.
The University of Houston has an enrollment of over 40,000 students this year and continues to grow each semester. It is the
most diverse university in the state ofTexas. With over 70% of our alumni population remaining within the Houston Metropolitan area
after graduation, their attendance at this event is high – and expected to be higher this year. Your sponsorship will have an opportunity
appeal to true Houston residents.
The Broadway-style variety shows, carnival booths and cultural exhibits are famous around the Houston area for being
professional and entertaining, drawing in great amount of families and children.
The staple events of Frontier Fiesta are the concerts and cook-offs. Our concerts feature a wide range of performers that include
Latin, Country, Hip Hop Soul and many more. Our world class cook-off teams compete in multiple food categories and are always a crowd
pleaser. Sponsors have the option to become judges for the cook-off.
There are multiple levels of sponsorship available to fit the needs of your business. The Frontier Fiesta Association is flexible to
forming partnerships with any and all respectable establishments regardless of size. In kind donations are always accepted and can be
used to fulfill a sponsorship pledge. Participation in specific marketing opportunities is available.
FrontierFiestacontinuestoserveasacornerstoneforpartnershipsbetweenthecityofHoustonanditsuniversity.Wearealsohere
toserveasawindowintotheUniversityofHouston,invitingvisitorsofthecommunitytoexperiencefirst-handtheexcitingopportunities
that the university has to offer. Frontier Fiesta is truly a place that has something for everyone. I look forward to working with you in our
efforts to keep Houston red.
Robert Spencer
Director of Development
Frontier Fiesta Association
University of Houston
3. University of Houston
Frontier Fiesta Association
FrontierFiesta2015
3
HISTORY
In 1940, a group of students started a tradition known as Frontier Fiesta.This annual event had variety shows performed by students and
concertsandwasintendedtobringtogetherUniversityofHoustonstudentsandtheHoustoncommunity.Thetraditiongrewtremendously
over the next few years and became hugely popular, driving Houston mayors to often declare“Fiesta City”an official“town”for the week.
Hollywood stars such as Humphrey Bogart, James Garner, Anne Baxter, Kenny Rogers, and Patsy Swayze were attracted to the annual
event. Life magazine once dubbed it“The Greatest College Show on Earth.”
Since its revival in 1992, Frontier Fiesta continues to be the staple event at the University of Houston and its focus remains on student
success through involvement and education.
SCHOLARSHIPS
Every year, the Frontier Fiesta Association at the University of Houston
awardsscholarshipstodeservingincomingfreshman.Thesescholarships
not only reward academic and community achievements, but also
recognize outstanding efforts in leadership. Scholarship recipients are
chosen through a committee of university faculty and staff.
Over the last fifteen years, Frontier Fiesta has awarded more than
$100,000inscholarships.Infact,in2014,FrontierFiestagranted$6,000
in scholarship money to incoming freshman who were highlighted at
the annual Chairman’s Reception.
4. FrontierFiesta2015
University of Houston
Frontier Fiesta Association
4
SPONSORSHIP LEVELS
GAZETTE
The Gazette is the official publication of Frontier Fiesta. Distributed at the event and free of charge, it includes event information such as the
itineraryandmapofFrontierFiesta.Yourcompany’snamewillbelistedalongsideourothercorporatesponsorsintheGazette.Yourcompany’s
logo will also be displayed on our sponsorship banner alongside our other corporate sponsors.
SOCIAL MEDIA PROMOTION
Three posts on each of the Frontier Fiesta social media platforms; Facebook,Twitter, and Instagram.The first post when you officially become
aSponsor;thesecondpostleadinguptotheevent,andthefinalpostaftertheeventhasconcluded.Eachpostwillbeseparatefromanyother
sponsor and will include any link to your social media accounts, or website, with encouragement for our social media followers to visit.
SMALL LOGO ONWEBSITE
This will be a 1”x1”picture of your company logo on our website alongside our other corporate sponsors.
MEDIUM LOGO
A 2”x2”picture of your logo will be included in The Gazette and on the back of our official Frontier Fiesta 2014 T-Shirt; both logos will be
alongside our other corporate sponsors.
FIESTA PACK
Our Fiesta pack includesVIP tickets to our variety shows and 3VIP Cook-Off judge tickets.
FAMILY FUN DAY SPONSOR
Family Fun Day will take place on Saturday, March 28th, from 10am to 2pm. Not only will University of Houston Alumni bring their entire
familytotheFunDayfestivities,butalsoallguestsareencouragedtobringtheirfamilytoexperienceFrontierFiestaandtheUniversityduring
one of its oldest traditions.
ENTRY BANNER INTO SECTION
We will place a banner with your company’s name and logo upon entering a specific section of Frontier Fiesta. Cook-off or Fiesta City
MAIN STAGE
We will place a banner on our main performance stage during the entirety of the event.
NAME SPONSOR FOR OUR STUDENT AREA
Our student area is a common place tailored towards our students; the area includes: a small concert stage, food services, and a dining space.
FULL EVENT SPONSORSHIP
Your name will be alongside our name on everything; Frontier Fiesta will be“Presented by [your company’s name here]”exclusive.
5. University of Houston
Frontier Fiesta Association
FrontierFiesta2015
5
BENEFITS OF SPONSORSHIP
Our website and social media presence is unmatched at the University of Houston.We work hard to ensure that our students are aware of
sponsorship and how beneficial it is to Frontier Fiesta. Our website, uh.edu/fiesta, will direct traffic to your site and be able to provide your
company’s description on the sponsorship page.
ThisyearwearealsoopeningupourGazzetteforyoutobeabletopurchaseadvertismemtspace.Thiswouldbeinadditiontoyourcompany
logo placed in our sponsor section. Advertisements will vary in size and price and will be flexible to meet your needs with the oppurtunity
toprovidemoreinformationonyourcompanythatcanincludecontactinformation,physicaladdress,andanyotherliteratureyouwishthe
University of Houston community to be exposed to.
Gift level
Name listed in
Gazette
Social Media
Promotion
Small logo on
web page
(1”x1”)
Medium logo
on Gazette and
on Event T-
Shirt (2”x2”)
Fiesta Pack
Family Fun Day
Sponsor
Entry Banner
into agreed
upon Event
Location
(4’x12’)
Main Stage
Banner
Name sponsor
for Student
Area
Full Event
Sponsorship
$1,000 √ √
$3,000 √ √ √
$5,000 √ √ √ √
$10,000 √ √ √ √ √
$15,000 √ √ √ √ √ √
$25,000 √ √ √ √ √ √ √
$50,000 √ √ √ √ √ √ √ √
$75,000 √ √ √ √ √ √ √ √ √
$100,000 √ √ √ √ √ √ √ √ √ √
6. FrontierFiesta2015
University of Houston
Frontier Fiesta Association
6
Booth Space
Becoming an official sponsor of Frontier Fiesta also opens you up
for the opportunity to directly interact with all of our guests. We
will have a number of physical spots available for you to set up an
interactive booth.This will allow you to give out literature, hand out
give-aways,and/orholdgamesorraffles.Youwillhavetheflexibility
to make this what you want depending on the needs and goals of
your company.
Thesizeofyourboothisnegotiabledependingonlevelofsponsorship
and quantity of other sponsors requesting space.
Along with our Variety Shows, Concerts, and Carnival Booths we
also have our annual silent auction. The auction will be located next
to the Alumni Association tent giving maximum convenience and
exposure to our alumni in attendance. All proceeds will go towards
our Frontier Fiesta Scholarship Fund.
Participationinthesilentauctionisagreatwaytoaugmentanylevel
of sponsorship. By donating and item or service that represents your
companyyouwillhaveincreasedexposureaswellasataxdeductible
receipt for any gift in kind donated.
SILENT AUCTION
7. University of Houston
Frontier Fiesta Association
FrontierFiesta2015
7
2015 FONTIER FIESTA LAYOUT & LOCATION
Frontier Fiesta 2015 will be located in the parking lots adjacent toTDECU Stadium on the northwestern side by Scott Street and the new
Metro Rail. Our new location has the Cook-Off section directly across from the Stadium Parking Garage allowing ease of access for off site
guests.
Student Area
Sponsorship Area
Alumni Tents
Variety Shows
University Fronts
Carnival Booths
Cook Off Competition
Key:
Scott St.
Cullen Blvd.
HolmanSt.
Stadium Parking
Garage
