Social Media? What it is, how to use it, how to grow your business with it.
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A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
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Social Media? What it is, how to use it, how to grow your business with it.
- 1. SOCIAL MEDIA?! Robert Clarke! Op Ed Marketing! @opedmarketing ! Presented at: ! George Brown College! June 2014!
- 2. Questions We’ll Answer! • What is Social Media?! • Is there a Social Media Maxim?! • How Do You Strategize Social Media for Biz?! • Why Should Businesses Use Social Media?! • Got Any Social Media Tips, Tools?! • How Should I Use Social Media to Find a Job?!
- 4. SOCIAL = TWO WAY COMMUNICATION! ! MEDIA = PLURAL FOR MEDIUM!
- 5. “THE MEDIUM IS THE MESSAGE” IN OTHER WORDS… “BE SOCIAL”!
- 6. SOCIAL MEANS SPEAKING AND LISTENING… THE MORE INSTANTANEOUS THE MEDIUM THE MORE SOCIAL!
- 8. IS THERE A SOCIAL MEDIA MAXIM (FOR BIZ)?
- 9. REVERSE NARCICISM RULE: EVERYBODY MATTERS ON SOCIAL MEDIA EXCEPT YOU!
- 10. PEOPLE DON’T CARE ABOUT YOUR BUSINESS… PEOPLE CARE ABOUT WHAT YOUR BUSINESS CAN DO FOR THEM!
- 11. DON’T JUST TALK ABOUT YOURSELF… IF THERE’S NO CONVERSATION IT’S NOT SOCIAL MEDIA, IT’S ADVERTISING!
- 12. LISTEN, ENGAGE, JOIN THE CONVERSATION!
- 13. RULE OF THUMB:! PROMOTE OTHERS 10X MORE THAN YOU PROMOTE YOURSELF!
- 14. HOW DO YOU STRATEGIZE SOCIAL MEDIA FOR BIZ?
- 15. ALIGNMENT!
- 16. LIKE ANY OTHER MARKETING CHANNEL, SOCIAL MEDIA STRATEGY NEEDS TO ALIGN WITH BUSINESS GOALS!
- 17. • Website! • Lead-Gen! • SEO! • PPC! • Email! • Print/Media! • PR/Inbound! • Content! !
- 20. 1. Humanize Companies & Brands!
- 21. 2. Deliver Better Customer Service!
- 23. 4. Social Trust and Credibility!
- 24. 5. Promote and Syndicate Content!
- 25. 6. Listen to, Engage with Audience!
- 26. 7. More Website Traffic, Links!
- 27. 8. It’s Where Your Customers Are!
- 28. 9. Get Leads!
- 29. 10. Build Relationships (Being Social)!
- 31. Listen!
- 33. Convert Social Media Followers into Subscribers!
- 34. Be Efficient Across Platforms!
- 35. Distribute Tidbits of Info!
- 36. Be Visual!
- 37. Measure (What You Can)!
- 38. Promote Others!
- 39. Be Helpful!
- 40. Be Social! It’s not a tool, it’s not a technology, it’s merely a way we communicate with others when they can’t be in the same room as us! h"ps://www.vsnap.com/me/2MWvBT
- 41. WHAT ABOUT USING SOCIAL MEDIA TO FIND A JOB?
- 42. • Find, follow, and segment! • Get familiar first! • Promote them, their content! • Youtility principle – give them something of value (feedback on blog, service, website)! • Connect on LinkedIn last! • Single page “CV” website (think visual)!
- 43. 4 TO FOLLOW!
- 45. Robert Clarke! Op Ed Marketing! @opedmarketing! www.op-ed.ca!