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[object Object],[object Object],[object Object],[object Object],Rob Dyson, PR Manager & social media    Pic: www.flickr.com/photos/matthamm
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The start of a journey…
Once we had a presence –  people started arriving…
We also found  them  here.. ,[object Object]
Reaching out –  entering the conversation ,[object Object]
Talking in Twitter
… and creating an appetite  for our own work…
Facebook: as valid a place for advice  as our helpline
Spreading conversations  across networks -
[object Object]
Ask a simple question,  get a simple answer…
The viral loop:  c ross-promoting all of our sites
Bringing people with us, staying ‘local’ to loyal champions
Beginning to influence ,[object Object]
Sharing stories directly on Flickr ,[object Object],[object Object],[object Object]
Polling opinion of our followers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magic FM helped us out  during Marathon because we “tweeted” them…
Influencing the influencers Tweeting Stories that capture imagination
Big Question: Can we turn dialogue into donations? ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
What worked… ,[object Object],“ Really nice idea - easy to leave a message or question without having to call etc. Jessica put statuses on regularly with updates etc which were really useful.” “ very good reading and some of the tips by other runners were great” “ Jessica was always quick in responses and advice given. It was something not available on my first time last year and must have been useful for many first time runners.” “ Was great to see others’ thoughts leading up to the big day.” “ I used this to get to some faces, so as not to feel like a total stranger on race weekend” “ It was lovely to see the photos.” “ made you feel like a team and took some of the nerves out of the day as it felt like you already had a relationship with the team”
Weighing It Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are other charities trying? ,[object Object]
Child’s i ,[object Object],[object Object],[object Object]
Shelter ,[object Object],[object Object],[object Object]
Amnesty International (UK) ,[object Object],[object Object],[object Object]
Marie Curie Cancer   ,[object Object],[object Object],[object Object],[object Object]
But it raised £200 & had over 100 guests - in one hour.  & they maximised social web:
 
Metrics –  what’s important to you? ,[object Object],It’s useful to be reaching lots of people – before counting on social media to raise funds..
stats in Jan 2010: ,[object Object],[object Object],[object Object],[object Object]
The last few months have seen Whizz-Kidz: ,[object Object],[object Object],[object Object],[object Object]
You get  out  what you put  in ..
1st week of July: ,[object Object],[object Object],[object Object],[object Object]
Summary – a netiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Benevolent Societies presentation on WK social media, 8 July 2010