Media 102

Media 102: The Who and How of Press Relations

Introduction ,[object Object]

Who Are the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a “Beat” ,[object Object],[object Object],[object Object],[object Object]

Bureaus and Desks ,[object Object],[object Object],[object Object]

Types of Media ,[object Object],[object Object],[object Object],[object Object]

Wire Services ,[object Object],[object Object],[object Object],[object Object]

Print- Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Print- Periodicals ,[object Object],[object Object],[object Object],[object Object]

Broadcast Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Broadcast- Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Broadcast- Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Web ,[object Object],[object Object],[object Object],[object Object]

Getting Press: How to Get your Stories in the News ,[object Object],[object Object],[object Object],[object Object]

Make the Plan ,[object Object],[object Object],[object Object]

Communications Plan Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identifying Audience ,[object Object],[object Object],[object Object]

Identifying Media Targets ,[object Object],[object Object],[object Object]

Stories, Frames and Messages ,[object Object],[object Object],[object Object]

Getting the word out to Reporters ,[object Object],[object Object]

The Written Word ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting the Word Out ,[object Object],[object Object],[object Object]

Pitching Reporters: You Have to Follow Up ,[object Object],[object Object],[object Object]

Let’s Play Ball: Tips for Pitching Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitching Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitching Scenario 1 What if you called a reporter three times and he/she still does not return your call? ,[object Object],[object Object],[object Object]

Pitching Scenario 2 What if you’ve pitched an NBC producer and his/her competitor from ABC calls you independently and wants to pursue the same story? ,[object Object],[object Object],[object Object]

Media 102

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Media 102