1. @w2sco'
WEBINAR
SERIES
April
10,
2014
Managing
Local
Lis8ngs
to
Drive
ROI
for
Na8onal
Brands

2. @rio_seo
/
#localseo
WHAT
YOU
WILL
LEARN
! Processes
necessary
to
achieve
mulH-­‐locaHon
local
SEO
results
! Managing
your
local
business
data
in
a
single
environment
! What
steps
and
opHmizaHons
you
should
take
first
for
Map
lisHngs
! The
advantages
of
local
lisHng
syndicaHon
across
data
aggregators
! How
to
measure
the
effecHveness
of
local
search
efforts
and
ROI

3. @rio_seo
/
#localseo
4
STEPS
TO
MAXIMIZE
LOCAL
ROI
1. Single
environment
to
manage
and
collect
local
data
2. Tackle
the
BIG
local
search
directories
first
3. Syndicate
local
data
to
build
links
and
enhance
user
experience
4. Measure
Local
SEO
ROI
through
KPIs

4. COLLECTING
AND
MANAGING
LOCAL
DATA

5. @rio_seo
/
#localseo
MANAGING
LOCAL
BUSINESS
DATA
! Single
Local
Content
Management
System
! Ensuring
Data
Accuracy
and
Consistency
! Manage
Local
Data
Alongside
External
Resources

6. @rio_seo
/
#localseo
OPTIMIZING
YOUR
LOCAL
DATA
! Name
Can
Including
Geo-­‐Modifier
or
Service
(i.e.
Sports
Authority
San
Diego)
! Consistent
Address,
Local
Phone
Number
! Local
Business
Hours
and
Specialty
Hours
! Local
DescripHons
to
Include
Services
Offered
(i.e.
Sports
Authority
SporHng
Goods)
! Brand
Logo,
Storefront
and
Product
Images
! Social
Media
Links
and
AddiHonal
Local
Info

7. @w2sco'
SUBMIT
LOCAL
DATA
TO
SEARCH
ENGINES

8. @rio_seo
/
#localseo
CLAIMING
LOCAL
SEARCH
LISTINGS
! Google
Maps,
Yahoo
Local,
Bing
Maps
! Aaaching
Local
Landing
Page
URLs
! Local
URLs
Should
Include
Mobile
OpHmized
Version
! OpHmizing
Local
Info
for
Each
Directory

9. @rio_seo
/
#localseo
THE
POWER
OF
MAP
LISTINGS
! Control
Your
Local
Business
Data
! OpHmize
Around
Local
Keywords
! Impact
of
Local
Map
Rankings
! Various
Category
OpHmizaHon
! AddiHonal
Search
Real-­‐Estate
Recent
Reports:
Big
3
Account
for
96.3%
of
US
Search
Traffic
hap://rioseo.co/SearchEngineStats
(searchengineland.com)

10. DISTIRIBUTE
DATA
TO
LOCAL
ECOSYSTEM

11. @rio_seo
/
#localseo
SYNDICATION
TO
AGGREGATORS
! Core
Aggregators
are
InfoUSA,
Neustar,
Acxiom,
Factual
! Power
niche
directories,
mobile
maps
and
apps,
GPS
devices
AND
“the
internet
of
things”
! Costs
of
All
4
Data
Aggregators
under
$100
per
year
per
locaHon
over
1000
locaHons
! Engaging
with
Aggregators
Gives
You
Insight
to
their
Local
Database

12. @rio_seo
/
#localseo
LOCAL
DATA
VALIDATION
+
LINKS
! OpHmizing
the
EnHre
Local
Ecosystem
! Backlinks
from
Hundreds
of
Directories
! Local
Internet
Yellow
Page
LisHngs
! Local
Data
on
Apps
and
GPS
Devices
! Add
Local
Data
to
Social
Networks

13. @w2sco'
DEFINING
ROI
FROM
LOCAL
SEO
EFFORTS

14. @rio_seo
/
#localseo
HOW
TO
MEASURE
LOCAL
ROI
! Measuring
AnalyHcs
from
Local
Landing
Pages
on
Desktop
and
Mobile
! Landing
Page
Click
and
Search
AcHviHes
! Local
PromoHons,
Coupons
or
Downloads
! Measure
Conversions
from
Online
to
Offline
with
Unique
Promo
Codes

15. @rio_seo
/
#localseo
AUTOMATING
LOCAL
SEO
IS
KEY
! CMS
Technology
to
Scale
Local
SEO
! AutomaHng
SyndicaHon
OpHmizaHon
! Save
Time,
Increase
Efficiency,
Monitor
Results
! Hyper-­‐Local
MarkeHng
CapabiliHes
Rio
SEO’s
Local
Search
Plamorm
Overview
Learn
More:

16. @rio_seo
/
#localseo
ADDITIONAL
RESOURCES
LinkedIn.com/Rio-­‐SEO-­‐AutomaHon-­‐Sonware
Twiaer.com/rio_seo
Facebook.com/RioSEOsoluHons
Instagram.com/rio_seo
Pinterest.com/rioseo
www.rioseo.com
rioseo.com/Contact-­‐Us
858.876.3010
Downloads
Case
Study:
Rio
Local
Delivers
Lowest
CPC
Whitepaper:
ImpacHng
Local
SEO
Rankings
with
Local
LisHng
Management
Whitepaper:
How
to
Achieve
Remarkable
Results
in
Local
and
Mobile
Search
:
A
Step
by
Step
Guide

17. @w2sco'
THANK
YOU
FOR
JOINING
Any
quesHon
on
today’s
webinar,
please
contact
webinars@localsearchassociaHon.org
for
more
informaHon.
If
you
would
like
to
be
considered
for
LSA’s
Webinar
Series,
let
us
know
at
webinars@localsearchassociaHon.org.
www.localsearchassocia8on.org/webinars