1. How Rakuten is planning to run
their entire business in English?
s1180216
Rina Kurosawa

2. index
● What is Rakuten
● Strategy
● Global Business
● Rakuten challenge
● English lesson
● TOIEC
● conclusion
● reference

3. What is Rakuten
● About 70 million Rakuten group member use
the service.
● Hiroshi Mikitani inaugurated an enterprise in
1997.
● Rakuten provides the Internet synthesis
services including net shopping.

4. Strategy
● Rakuten provides one stop access to the
wide range of services via the Internet.
● Rakuten database serves in foundation for
an enhanced marketing strategy
● Based on the organic linkage of all Rakuten
Group services

5. Global Business
● Rakuten group continues the global
implementation of thier business
● Rakuten eco system make the global
business
● Rakuten create mechanic to integrate
various seervice

6. Rakuten challenge
● Rakutens meeting is only English
● all company meeting is English
● The meeting cannot the any language other
than English

7. English lesson
● Rakuten employees under a lot of pressure
to learn English
● about 200 employee out of 3000 working
take English lesson

8. TOIEC
● Rakuten need the range of require TOEIC
score.
● TOEIC score from 600 to 750 depending on
job.

9. conclusion
● Rakuten achieve far reaching reform of the
entire company
● Rakuten anticipate the English education
innovation.

10. Reference
● http://ja.wikipedia.org/wiki/%E6%A5%BD%
E5%A4%A9
● http://global.rakuten.
com/corp/careers/business/strategy/
● http://www.japantimes.co.
jp/text/nn20100716f1.html