47. UX Benefits
Understand Customers
Identify Market Opportunities
Rethink Business Models
Articulate a Vision
Define Experience Strategy
Plan for Organizational Change
48. “Companies are seeing that their products
have to support their customers in a
very different way than they’ve
been doing in the past.”
49.
50. The core of UX consulting
is strategic management.
We are responsible for guiding clients
through a decision-making process.
51. STOP BEING JUST A DESIGNER
Cultivate a creative partnership
Always zoom out to the big picture
Adopt your developers
Prototype early and often
52.
53. RESCUE YOUR CLIENT
Realize that your client is in over their head
Push client to achieve intended goal
Be sure that you are included in planning phase
54. BE CAREFUL LETTING NON-DESIGNERS
HAVE UX CONTROL
Rephrase your rationale
Always have a reason
Be wary of “contract” decisions
Prepare for limitations
Show that you are the UX leader
61. Identify and confirm Team, Commitment and Role
Identify Users and Roles / User Personas
Identify User Research Methodologies
Define go-to market message
Review / Assess Current Site
Identify Business Goals
Identify User Goals
1:1 interviews
Mass Survey
63. Identify key content requirements
Apply user personas to workflow
Analyze Card Sorting results
Create content strategy
Create a user workflow
Organize content
64. Create Wireframes
Generate Prototypes
Define user interaction
Implement User behavior strategy
65. Create physical representation of Creative Vision
Pick typography style (font, sizes, etc.)
Implement Surface into Functionality
Pitch Surface Vision to Full Team
Design graphic elements
Choose color palette
Design Mockups
73. “User Experience isn’t a
checkbox. You don’t do it and then
move on.
It needs to be integrated into
everything that you do.”
Liz Danzico
Chair of Interaction Design
School of Visual Arts NYC
74. It is UX that forms a customer’s
opinion of a company.
75. It is UX that determines whether
your users will come back.
76. It is UX that differentiates a
company from it’s competitors.
77. User experience is not limited
to the confines of technology.
User Experience lies within
every interaction.
78. The biggest misconception is that
companies have a choice to invest in
their user’s experience.
To survive, they don’t.
Welcome to the Interaction13 Redux.The Interaction conference is held at the beginning of every year by the Interaction Design Association. Over 1000 interaction designers get together to share ideas, talk about the future, and absorb all of the excitement of the industry. This year it was held in Toronto. This presentation is a summary of talks that inspired me at the Interaction13 conference.The term “Redux” literally means: to take back and use for good. My hope is that you will also be inspired by some of the ideas I share, and use them for good here in Cincinnati.
So.. This is the reason I was at the conference.I am the regional co-coordinator for North America. Sitting beside me is my boss…
This is the workshop we held. Over 50 local leaders from all over the world in attendance.They updated us on each local group, showed videos and photos and We tried to help them work through pain points.This the only time that we get to meet with our local leaders in person.One of our points was to reach out to local groups.
Overall conference themes
And he is right!The UX industry is only around 10 years old. How often do people get to contribute to the foundation of an industry? We have the opportunity to shape the Future of User Experience.It’s also very exciting that large businesses are realizing the value and power of UX.
Michelle and I love this quote.We are not just “making things pretty” anymore. We are designing for real people. It is important to think about how we are making people feel with our designs.
Ravi spoke about using design to make a positive impact. He see’s designers as behavior changers. That our designs can effect the quality of lifeHe sees life a.
He talked about stories and using basic human instincts to design.
Quickly understand needs, then push code. Listen to your users.
CompassGo-MilanEven in the age of GPS, to explore cities today, Frog points out our tendency to "pre-Google" our destinations. What’s lost? The feelings of spontaneity and exploration. MTA Relay-New YorkRelay is a band to help navigate New York’s transit system. Its three strands hide dynamic displays, which will glow with the colors of nearby lines and transfers, while providing up-to-date scheduling information.