EMERCE

1. ARE SOCIAL AND MOBILE SOLUTIONS THE RECRUITING SILVER BULLET? 1 Ricky Wheeler, Marketing DirectorBroadbean

3. Facebook recruiting2

4. Quick hands up poll… What mobiles are in the room? How many iPhones? How many Blackberrys? How many Androids? 3

5. Within 3 years everyonein this room will be using MobileRecruiting 4 Those that see it as a Recruiting Channelnow will get biggest win

6. In 2014 there will be more Mobile Internet usage than desktop Internet usage Source: Meeker Now is time to act on Mobile 5

8. 23% (32 minutes) of time spent by accessing the web is on a mobile

9. Smart phones users conduct 50% more searches than desktop users

11. We are at the start of Mobile Recruiting Engagement 8 The mobile channel, mobile html & App, delivers leading job boards with more traffic than Yahoo and Bing combined! Source: AllTheTopBananas.com Would you ignore Yahoo and Bing as candidate channels?

12. We are at the start of Mobile Recruiting Engagement 9 2010 saw Broadbean supplying the first Recruitment Agencies with Mobile AppsThis year we saw the first of many corporate mobile recruiting apps released.2012 will see a flurry of major global brands extend to mobile Apps targeting iPhone and Android

14. Acquiring Talent

15. Employer Branding

16. Candidate Engagement10

18. Jobseeking is time consuming and hard work, Mobile allows jobseekers to use their time better

20. Build a talent network… Jobseekers leave apps unused on their phones Push notifications turn a network of sometimes passive candidates into a powerful source for recruiting 13

22. Motorola Droid

23. HTC Hero

24. Nexus

25. Plus many more

26. Apple

27. iPhone 3G / 3GS

28. iPhone 4

29. iPadAndroid and Apple platforms represent 70% of the worldwide App Market Source: Morgan Stanley 14

30. Watch out for and get planning… iPad and similar Android Tablet devices 15

32. Push notification – 1:1 customised job alerts

33. Apply from mobile

34. Send to a friend – email or tweet

35. Jobs on a Map – see where companies are located

36. Jobseeker advice – video and text

37. Company information – news, blogs, video

38. Twitter – direct engagement from the app

39. Links to facebook

40. Events, Graduate program, etc

41. Support iPhone, iTouch, iPad, Android16

42. 17 The PEPSICO MOBILE RECRUITING Application

43. 18

44. 19

45. 20

46. Be in iTunes / appStoreand Marketplace 21

47. 22 IT’s NOT TOO LATE TO BE EARLY!

48. 23

49. 24

50. Great data for segmentation and targeting 25

51. How manY OF THE FOLLOWING ARE ON FACEBOOK IN HOLLAND? 1,884,780 people 10,120 people 2,000 people 840 people 26 Over 35: CEO/MD’s: Recruiters: ING Staff :

52. Facebook is social not search 27

53. Done well 28

54. Warning: You are not necessarily in control 29

55. Warning: Facebook creates company pages for you 30

57. Generate sector and position specific job applications31

58. Create a branded destination 32

59. Be creative 33

60. It’s not just about likes 34

61. ADddynamic job content 35

62. 36 IT’s NOT A FAD People you want and need to recruit will be on facebook. And they won’t be looking for jobs.

63. SUMMARY 37

64. How many job applications are in the post? How many CVs are faxed in? Recruitment is now Online 38

65. Marketing has changed 39

66. 40 A TYPICAL APPROACH

68. Social networks offer a genuine opportunity to attract highly targeted passive candidates.

69. Neither are a silver bullet.

70. Be clear. Be Reachable. Be found.