Efficient us of content marketing strategies for small business and services.

1. Content
Marketing
Effectiveness

2. Strategizing Your Content
•
Content distribution is key to gain attention
o
two ways to distribute your content
 home based content distribution
•

feed based content distribution
•
o
content that is primarily placed on your webpage/social
media
content that is primarily placed on people’s webpages/social
media
both are effective depending on business model

3. Home Based Content Distribution
•
Mostly used by subscription websites
people go to the content’s source
o needs to grow into a significant following
 if audience is small after lengthy time the
strategy is not working
o reputation is key
o less need to distribute your content around the
Internet
o

4. Feed Based Content Distribution
•
Mostly used by businesses to reach out
your content is distributed to audience
o you are seeking to reach new audiences
o you implement your content into audience’s Internet
habits
 could be “in your face” content
o
•
o
too much of it could mostly turn audience off and ignore you
more work intensive, resulting quicker following

5. Automated Marketing Through SEO
•
Easy way to start your online presence with
little work
o
o
many online directories and SEO corporations have
software that automatically attempt to rank your
business on search engines
shortcuts are not always efficient
 ignoring a strategy and jumping into AM could
easily backfire into unwanted results

6. it could put you in the wrong target audience
 or generally give you the wrong audience
o Could be construed as Black Hat SEO tactics
 tactics that are
o
•
•
•
o
aimed at flooding your business info for rankings purposes
only and not targeted to an actual audience
seen as data dumping methods
disavowed by search engine rules
could work for short-term, but hurt extensively in the
long run

7. It’s A Personality Issue
•
Give your company a personality
o
o
o
people are wary of privacy on the Internet and make
their usage of the Internet personal
give your company and mission statement character
 your purpose should answer to an audience’s
interest
communication is key
 learn about your target audience to then build a
solid strategy

8. the Internet is your source of information
 conduct surveys, ask questions on
forums/discussion boards, Google+
communities, Facebook pages etc…
 learn your audience, and then market
to their needs
o make your company’s personality likable
o

9. So, My Content, What Of It?
•
•
You’re not the only one talking about your
goods or services
o
you have competition
Ask yourself this question
o
“What content niche could we be the leading experts
in?”
 what distinction you have from the rest?

10. o
put yourself in the shoes of your audience
and read your competitors’ content
 what unanswered questions are you
left with
 could the info be simpler to understand
 is there a more entertaining way to
present info?

11. How Does My Content Get Publicity?
•
Patience is key, but the content has to be
valuable no matter what
if your content is valuable it will get noticed and
shared
o freely share your content with publications
 connect with publishers to see if holes can be
filled in for their next issues
o the Internet is all about free information and free
sharing, so embrace that and practice it
o

12. For More Information…
Contact:
info@whocanihire.com
888-700-8290
About Who Can I Hire, Inc.