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Change the way We Design, Build, and Operate Real Estate, TogetherConnected Buildings, Unlocking the Power of the Network Rick Huijbregts, Cisco (Twitter @ CiscoSCRE)
Pace of Innovation Accelerating 100 80 60 Percentage Penetration of PotentialWorld Markets 40 20 0 0 20 0 30 40 50 60 70 80 90 100 110 120 130 140 10 Cellular PC Internet Television Radio VCR Electricity Telephone Automobile Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational and Individual Innovation Diffusion, 2004
The Internet of Things 14Billion 300 Million 2003 2001 2004 2005 2006 2007 2008 2009 2010 2002 Source: Forrester Research
The New World Today, Social Networking
The Future of Bandwidth Media Streamers 3DTV / HDTV Smart Phones 162 GB/month 13 TB/month 500 MB/month TelePresence Tablets / eBooks Gaming  2 TB/month 1 GB/month 45 GB/month  Total = 15 TB per User per Month
The Future of Bandwidth 2/3rd Zettabyte 525% Growth 2008 Annual IP Traffic 2013 Result: Explosive Growth of IP Traffic
Video, Mobile, Cloud to Dominate Growth2008–2013 2/3rd Zettabyte 525% Growth Video90% Consumer Traffic Mobility6600% Traffic Growth Cloud300 + % Market Growth 2008 Annual IP Traffic 2013 Traffic Mix of Tomorrow Fundamentally Different Source: Cisco Visual Networking Index—Forecast, 2008-2013
Routing $ per Gig 93% Core Routing 1997 2010 2000 2002 2004 2006 Driving Down Cost per Gig Source:  List Pricing, Cisco Core Routers
Speed and Capacity is Everything Cisco Launched new Routing capability ,[object Object]
Every man, woman and child in Chinato make a video call, simultaneously
Every motion picture ever createdto be streamed in less thanfour minutes,[object Object]
Don’t Irritate YourNew Boss
Employee ‘badges’ in via a centralized touch-screen which shows PVO office/Cube availability and selects an office/cube. Following actions then happen automatically: A 7 1 2 3 5 6 4  Lighting adjusts  Heating adjusts  Blinds adjust  IP Phone logs in  Large LCD shows   personalised pictures  &  pages  Webex shows employee  present in office  Small LCD outside office  updates office presence  with employee name Personal Virtual Office
Office Resource Management User locates room using info on Digital Signage User schedules Meeting Room Case created & case ID displayed on Phone View Meeting Details on Phone User Reports problem using Phone Adjust  Room Lighting Levels Adjust  Room Temperature 14
Visitor Management / Asset Tracking Identifies employees, visitors, and VIP's  Physical tracking and emergency alarm services Increased visibility leads to reduced ‘losses’ of assets 15
On-demand resource enablement  E.g. With integration to the calendaring tool, activation of lights, lifts, and, HVAC during extended hours or weekends Increased Energy Savings Provides scope to add new presence based services in future.  16 Presence-based Smart Services
17 Telepresence
Business Video
Innovation
Solutions and Services  Provide Significant Business Value EXPERIENCE Intelligent LAN Switching Wireless BMS Security HVAC Unified Communications Lighting Data Center Video Elevators Fire Detection Wi-Fi Networking Firewall Parking Management Intelligent Traffic Routing Access Control Storage Energy Management Network Access Control Auto QoS Enhanced Power Management 24/7 Monitor Dynamic Device Discovery Cisco Works
Service Delivery Platform Ties it All Together! Cisco Service Delivery Platform Intelligent LAN Switching Wireless BMS Security HVAC Unified Communications Lighting Data Center Video Elevators Fire Detection Wi-Fi Networking Firewall Parking Management Intelligent Traffic Routing Access Control Storage Energy Management Network Access Control Auto QoS Enhanced Power Management 24/7 Monitor Dynamic Device Discovery Cisco Works
The Building Information NetworkProviding Opportunity with One Network ` ` Submit Monitoring Control Building Systems Lighting Elevators Tenant Services High Speed Internet 24/7 Monitoring Wireless HVAC Sensors Unified Communications Fire Control Dashboards Interactive Media Video Security ``` Digital Signage Energy Management Maintenance Management IP Telephony
Enterprise Applications & Cloud Services Open XML/SOAP Partners Network as a Platform Router Switch Converge Disparate Networks Smart Bldg Gateway Systems & Operations Flexible System Integration The New ParadigmSeparation of Traditional Businesses Access Analyze Act IT Building Green Tech
CAPEX, Cisco Bangalore HQ 16% Reduction on Cabling CAPEX No voice cabling is required in Converged Cabling Video/BMS converged to single cabling system
Utilities Admin Security Maintenance Cleaning Fixed Expense $13.69 Source:  DTZBarnicke * BOMA $2.84 $0.71 25% Impact on Operations ,[object Object]
Energy management
Automated demand response
Carbon trading,[object Object]
Utilities Admin Security Maintenance Cleaning Fixed Expense $13.69 Source:  DTZBarnicke * BOMA $2.84 Impact on Operations $1.02 $0.71 25% $0.18 18% ,[object Object]
Real-time reporting
Optimizing and minimizing call-center,[object Object]
Recording, searching, and finding
Centralized operations
Integration (process, access, emergency responders),[object Object]
Automatic fault detection (~ now internet application)

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Construction Specifications Canada

  • 1.
  • 2. Change the way We Design, Build, and Operate Real Estate, TogetherConnected Buildings, Unlocking the Power of the Network Rick Huijbregts, Cisco (Twitter @ CiscoSCRE)
  • 3. Pace of Innovation Accelerating 100 80 60 Percentage Penetration of PotentialWorld Markets 40 20 0 0 20 0 30 40 50 60 70 80 90 100 110 120 130 140 10 Cellular PC Internet Television Radio VCR Electricity Telephone Automobile Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational and Individual Innovation Diffusion, 2004
  • 4. The Internet of Things 14Billion 300 Million 2003 2001 2004 2005 2006 2007 2008 2009 2010 2002 Source: Forrester Research
  • 5. The New World Today, Social Networking
  • 6. The Future of Bandwidth Media Streamers 3DTV / HDTV Smart Phones 162 GB/month 13 TB/month 500 MB/month TelePresence Tablets / eBooks Gaming 2 TB/month 1 GB/month 45 GB/month Total = 15 TB per User per Month
  • 7. The Future of Bandwidth 2/3rd Zettabyte 525% Growth 2008 Annual IP Traffic 2013 Result: Explosive Growth of IP Traffic
  • 8. Video, Mobile, Cloud to Dominate Growth2008–2013 2/3rd Zettabyte 525% Growth Video90% Consumer Traffic Mobility6600% Traffic Growth Cloud300 + % Market Growth 2008 Annual IP Traffic 2013 Traffic Mix of Tomorrow Fundamentally Different Source: Cisco Visual Networking Index—Forecast, 2008-2013
  • 9. Routing $ per Gig 93% Core Routing 1997 2010 2000 2002 2004 2006 Driving Down Cost per Gig Source: List Pricing, Cisco Core Routers
  • 10.
  • 11. Every man, woman and child in Chinato make a video call, simultaneously
  • 12.
  • 14. Employee ‘badges’ in via a centralized touch-screen which shows PVO office/Cube availability and selects an office/cube. Following actions then happen automatically: A 7 1 2 3 5 6 4 Lighting adjusts Heating adjusts Blinds adjust IP Phone logs in Large LCD shows personalised pictures & pages Webex shows employee present in office Small LCD outside office updates office presence with employee name Personal Virtual Office
  • 15. Office Resource Management User locates room using info on Digital Signage User schedules Meeting Room Case created & case ID displayed on Phone View Meeting Details on Phone User Reports problem using Phone Adjust Room Lighting Levels Adjust Room Temperature 14
  • 16. Visitor Management / Asset Tracking Identifies employees, visitors, and VIP's Physical tracking and emergency alarm services Increased visibility leads to reduced ‘losses’ of assets 15
  • 17. On-demand resource enablement E.g. With integration to the calendaring tool, activation of lights, lifts, and, HVAC during extended hours or weekends Increased Energy Savings Provides scope to add new presence based services in future. 16 Presence-based Smart Services
  • 21. Solutions and Services Provide Significant Business Value EXPERIENCE Intelligent LAN Switching Wireless BMS Security HVAC Unified Communications Lighting Data Center Video Elevators Fire Detection Wi-Fi Networking Firewall Parking Management Intelligent Traffic Routing Access Control Storage Energy Management Network Access Control Auto QoS Enhanced Power Management 24/7 Monitor Dynamic Device Discovery Cisco Works
  • 22. Service Delivery Platform Ties it All Together! Cisco Service Delivery Platform Intelligent LAN Switching Wireless BMS Security HVAC Unified Communications Lighting Data Center Video Elevators Fire Detection Wi-Fi Networking Firewall Parking Management Intelligent Traffic Routing Access Control Storage Energy Management Network Access Control Auto QoS Enhanced Power Management 24/7 Monitor Dynamic Device Discovery Cisco Works
  • 23. The Building Information NetworkProviding Opportunity with One Network ` ` Submit Monitoring Control Building Systems Lighting Elevators Tenant Services High Speed Internet 24/7 Monitoring Wireless HVAC Sensors Unified Communications Fire Control Dashboards Interactive Media Video Security ``` Digital Signage Energy Management Maintenance Management IP Telephony
  • 24. Enterprise Applications & Cloud Services Open XML/SOAP Partners Network as a Platform Router Switch Converge Disparate Networks Smart Bldg Gateway Systems & Operations Flexible System Integration The New ParadigmSeparation of Traditional Businesses Access Analyze Act IT Building Green Tech
  • 25.
  • 26. CAPEX, Cisco Bangalore HQ 16% Reduction on Cabling CAPEX No voice cabling is required in Converged Cabling Video/BMS converged to single cabling system
  • 27.
  • 30.
  • 31.
  • 33.
  • 36.
  • 37. Automatic fault detection (~ now internet application)
  • 38.
  • 40.
  • 41.
  • 42. Building and workplace design current entry IT network designcurrent entry too late! Integrated building, workplace, and IT design proposed entry 25% 75% Effort Lifecycle Cost Facilitate Early Integration
  • 43.
  • 44. Significant R&D Investment for System Level Testing and Integration
  • 45. Clear Roadmap to Borderless Networks, SCRE
  • 46. Open up new business models
  • 47. Maximize resources and productivity, any device, anywhere, anytime
  • 48.

Notas do Editor

  1. Hi, I’m Rebecca Jacoby.Welcome to our first Virtual Strategic Leadership Offsite.I’d like to thank you for taking time in your busy day to take part in the Priority Fundamentals.
  2. The pace of innovation continues to accelerate, making it difficult for companies to keep up with innovations as they enter the market. Companies recognize that they must not only innovate, but innovate faster. To achieve this goal, companies should establish an innovation process that: provides access to a variety of innovation sourcesmills the best ideas from that processapplies those innovations to products and servicesThis process should increase the impact and value of innovation and decrease the time required to get products to market.
  3. How we consume information is rapidly changing The average user, in the course of their day spanning time across work and home ,typically Watches content from netflix , hulu or youtubeUses their smartphones just to check email or watch videosAttends a few meetings on TelepresenceAnd competes in a game on say a playstation with a friend across town over the internetIn the near future, 3D programming such as Avatar on 3DTV and the proliferation of tablet pc’s, e-book readers etc will be the normSo what does this mean?Firstly, the Global Annual IP Traffic will grow five fold from 122 EB to nearly 660 EB. That’s nearly 2/3rd of a ZettabyteLet’s put this in perspectiveIts equivalent to steaming 130,000 DVD’s across the net in just a second Reference - (Contact SrivatsanDesikan with questions)Media StreamingAssume 2 hrs/day of media player usageMonthly = 2 *30 * 60 * 60 * 750(per CLUE for Online Video Streaming) = 162 GBHDTV, 3DTVAssume 4 hrs/day of TV usageMonthly = 4 *30 * 60 * 60 * 30000(per CLUE for Next Gen MPEG 2 HD) = 12.96 TBSmart PhonesBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Quoted as Superphones in the articleMonthly = 560 MBTablets/eBooksBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Monthly = 1000 MBTelepresence per roomAssume 2 hrs/day of usage per userMonthly = 2 *22 * 60 * 60 * 13000(per CLUE for Online Video Streaming) = 2 TBOnline GamingAssume 2 hrs/day of usageMonthly = 2 *30 * 60 * 60 * 210(per CLUE for Online Video Streaming) = 45.36 GBTOTAL = 15.208 Tb/mth/user
  4. How we consume information is rapidly changing The average user, in the course of their day spanning time across work and home ,typically Watches content from netflix , hulu or youtubeUses their smartphones just to check email or watch videosAttends a few meetings on TelepresenceAnd competes in a game on say a playstation with a friend across town over the internetIn the near future, 3D programming such as Avatar on 3DTV and the proliferation of tablet pc’s, e-book readers etc will be the normSo what does this mean?Firstly, the Global Annual IP Traffic will grow five fold from 122 EB to nearly 660 EB. That’s nearly 2/3rd of a ZettabyteLet’s put this in perspectiveIts equivalent to steaming 130,000 DVD’s across the net in just a second Reference - (Contact SrivatsanDesikan with questions)Media StreamingAssume 2 hrs/day of media player usageMonthly = 2 *30 * 60 * 60 * 750(per CLUE for Online Video Streaming) = 162 GBHDTV, 3DTVAssume 4 hrs/day of TV usageMonthly = 4 *30 * 60 * 60 * 30000(per CLUE for Next Gen MPEG 2 HD) = 12.96 TBSmart PhonesBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Quoted as Superphones in the articleMonthly = 560 MBTablets/eBooksBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Monthly = 1000 MBTelepresence per roomAssume 2 hrs/day of usage per userMonthly = 2 *22 * 60 * 60 * 13000(per CLUE for Online Video Streaming) = 2 TBOnline GamingAssume 2 hrs/day of usageMonthly = 2 *30 * 60 * 60 * 210(per CLUE for Online Video Streaming) = 45.36 GBTOTAL = 15.208 Tb/mth/user
  5. Whats even more interesting is that The Traffic Mix will dramatically shift by 2013About 90 percent of consumer traffic will be video.Mobile traffic will see 6500% Growth – powered by 5.6 Billion devices worldwideDC to DC traffic driven by Cloud will emerge as a strong growth area growing 300% by 2013
  6. Radically Driving the cost per gig down by nearly 93%
  7. Using an active RFID tag or an HID access tag, in various form factors, this service concept identifies workers, visitors, VIP's as well as physical assetsThe owner has a clear view of all physical assets and hence reduced 'shrinkage' or unknown loss of assets. The Owner may even engage in an Revenue Share model with the Operator for Value Added Services provided. For end users the physical tracking and emergency alarm services will be key. E.g.: Parents in case of Child TrackingService enables the tracking of movement though a designated vicinity, as well as monitoring inventory of equipment or people in a specific zone. The technology can be extended to provide customized advertising or customization of a specific users environment (temperature, lighting and shade control) based on their presence.
  8. Using an active RFID tag or an HID access tag, in various form factors, this service concept identifies workers, visitors, VIP's as well as physical assetsThe owner has a clear view of all physical assets and hence reduced 'shrinkage' or unknown loss of assets. The Owner may even engage in an Revenue Share model with the Operator for Value Added Services provided. For end users the physical tracking and emergency alarm services will be key. E.g.: Parents in case of Child TrackingService enables the tracking of movement though a designated vicinity, as well as monitoring inventory of equipment or people in a specific zone. The technology can be extended to provide customized advertising or customization of a specific users environment (temperature, lighting and shade control) based on their presence.
  9. The smart card is a unified identity card with multiple applications which helps to create a technology-facilitated environmentPersonal intrusion can be kept to a minimum while providing increased security. Increase customer satisfaction, reduction of cash and change theftsOffers increased security by using a single card system rather than using several cards across a development.Future personalized services can be delivered depending on the identity and preferences stored by the smart card.The ownership of Smart Card functionality lies with the security team who owns and manages the access control system.This team then shares configuration responsibility with the facilities management system upon configuration to gain access to various systems such as elevators, HVAC, power, lighting and other amenities in the building.
  10. PVO is a new generation of the corporate virtual office combining personalized collaboration and automation applications over the IP network. This service concept is a virtual office customized by the digital and environmental preferences set by the user. PVO allows employers to improve building occupancy, reduce operating expenses and increase energy efficiency. Essentially achieving more productivity and efficiency with less space.Facilities management and information technology are responsible for the PVO environment. While IT can manage and configure the operation of a PVO, facilities management will directly support their efforts. Customer’s facilities resources are an important stakeholder for the implementation of a PVO as all the rooms components, such as lighting, temperature control and shade control, are tied into the data architecture.
  11. Bring the building systems and the IT systems into one networkAccess – only the network provides access to all of these systemsAnalyze – find new ways to harness informationAct – continuously improve building operationsVery important component in LEEDGet feedback to change the pattern as to what is happeningMonitor and adapt performanceHooray for technology.Use “Living Organism” analogy.Cisco Real Estate solutions converge key functions onto an IP network that becomes the fabric of every building—supporting all real estate requirements and provides the foundation for workforce effectiveness, building performance, and physical security. With the Cisco’s Real Estate solution, you can reduce costs and complexity by replacing disparate communications, security, and building automation systems with one simplified, flexible, and scalable IP network.