Slides from a presentation I gave at Ark Group's KCUK 2008 conference about the benefits of internal blogging tools summarising our experiences over the past three years and in particular the twelve months since we created a centralised tool for the organisation's blogs
2. British American Tobacco at a glance
World’s most international tobacco group
Business in 180 countries, over 300 brands
Global market share approx.16%
Market leadership in more than 50 countries
Over 90,000 employees
Most recent performance
£23.9 bn gross turnover
£ 2.4 bn profit from operations
£15.4 bn tax contribution
PICTURE 4 PICTURE 3 PICTURE 2 PICTURE 1
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3. Your Voice
British American Tobacco
BAT OVERALL 2006 (38719) vs. 2 BENCHMARKS
Category 2: Open Minded
Total
Unfavour-
Total Favourable Diff ? able
13. Little effort is made to get the opinions and A 51 10 39
thinking of employees in this company. (N)
B 47 4* 10 43 *
C 49 2* 14 * 37 *
17. It is safe to say what you think in this company. A 54 13 33
B 52 2* 13 34 *
C 63 -8 * 13 25 *
31a. This company has established a climate A 65 13 23
where: People can challenge our traditional
ways of doing things B 62 3* 13 25 *
C 66 -2 * 15 * 19 *
33. Differing opinions are openly discussed in A 75 7 18
reaching decisions in my work team.
B 74 1* 7 19 *
C 74 1* 10 * 16 *
0 25 50 75 100
(N) indicates 'Disagreeing' is the Favourable Response * indicates a statistically significant difference
Legend
A. BAT OVERALL 2006 (38719) C. ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (149193)
B. BAT OVERALL 2005 (35428)
4. 2004: “I want to try blogging”
Tom
(Change and Communications Manager,
Global Operations and I.T.)
17. Top Ten Blogs for 2007
View Percent Percen
Blog s Views Visits t Visits
3440 1191
GSD InC 7 14.8% 8 22.3%
1433
The Knowledge 1 6.2% 5143 9.6%
1043
Loose Change 5 4.5% 3170 5.9%
Mixks world 8849 3.8% 5182 9.7%
A catalogue of mistakes 8397 3.6% 5089 9.5%
Blogs from the Garden of
Innovation 7693 3.3% 3265 6.1%
BATSA IT Blog 7297 3.1% 4725 8.8%
Modernising BAT 6333 2.7% 2888 5.4%
Leadership In Action 5718 2.5% 1770 3.3%
GSD Blogcast 4091 1.8% 1835 3.4%
18. Top Ten Posts (to May 2008)
Title Views
Why BAT should let people dress how they want to by Simon H 7830
The internet email, Facebook and YouTube debate - what
happened next by Simon H 6667
Ten Habits of Incompetent Managers by Marcus A 4783
Wear a Helmet (Part two) by Michael G 2631
Why BAT must allow us to access internet email, Facebook and
YouTube from our PCs by Simon H 2463
Thank God by Tan Soon S 2249
Queuing Theory by Simon C 2145
A short fable about information by Thomas M 2100
Respectable Street by Simon C 1964
Lost by Simon C 1880
21. Blogging Summary
A visionary – Tom kept pushing us
A tool – not a central initiative
Guidelines – let writers know what is expected
Usability – simplify to remove barriers
Encourage your writers
Prototype – get feedback
Become a user yourself