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Social Media: Present and Future
- 1. Social Media:
Present and Future
Rich Maggiani
Solari Communication © 2010 Solari Communication.
All rights reserved.
- 2. How we used to communicate
© 2010 Solari Communication. All rights reserved.
- 5. 135 years old
© 2009 Solari Communication. All rights reserved.
- 6. Forever
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- 9. The Trail Ahead
The State of Social Media
Understanding Social Media
The Rules of Social Media
How Communication Is Affected
The Future of Social Media
© 2010 Solari Communication. All rights reserved.
- 10. The Trail Ahead
The State of Social Media
Understanding Social Media
The Rules of Social Media
How Communication Is Affected
The Future of Social Media
© 2010 Solari Communication. All rights reserved.
- 11. Social media has become
the most dominant means
of communicating in history.
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- 12. Email
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- 13. 39 years old
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- 17. Blogs
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- 18. 11 years old
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- 20. Wikis
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- 30. 6 years old
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- 36. 4 years old
© 2009 Solari Communication. All rights reserved.
- 38. Sweden
Israel
Switzerland
Ireland
Norway,
and
Panama
© 2010 Solari Communication. All rights reserved.
- 40. Median ages:
2010 2009
Facebook 38 26
Myspace 32 27
Twitter 39 31
LinkedIn 44 40
© 2010 Solari Communication. All rights reserved.
- 50. The Trail Ahead
The State of Social Media
Understanding Social Media
The Rules of Social Media
How Communication Is Affected
The Future of Social Media
© 2010 Solari Communication. All rights reserved.
- 56. Community.
A relationship with others sharing
common attitudes, interests, and goals;
through regular interaction.
© 2010 Solari Communication. All rights reserved.
- 57. Social Media, the definition:
Communication channels enabling
authentic, personal engagement of one
human to another.
© 2010 Solari Communication. All rights reserved.
- 58. The Trail Ahead
The State of Social Media
Understanding Social Media
The Rules of Social Media
How Communication Is Affected
The Future of Social Media
© 2010 Solari Communication. All rights reserved.
- 59. I want, I want …
© 2010 Solari Communication. All rights reserved.
- 60. To have a say.
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- 62. To be engaged and
involved in the process.
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- 64. To be listened to.
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- 65. To help shape what I find useful.
© 2010 Solari Communication. All rights reserved.
- 66. To connect with others engaged
in similar activities.
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- 67. Plain talk.
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- 69. To conduct business with ethical
companies who work transparently.
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- 70. To be in partnership.
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- 71. National Public Radio asked:
“Why use social media?”
© 2010 Solari Communication. All rights reserved.
- 72. “A method of communication.”
© 2010 Solari Communication. All rights reserved.
- 73. “You might as well have asked ‘why
communicate at all?’”
© 2010 Solari Communication. All rights reserved.
- 74. “So I know I’m not alone.”
© 2010 Solari Communication. All rights reserved.
- 75. “It’s the new water cooler.”
© 2010 Solari Communication. All rights reserved.
- 76. “It’s a convincing illusion that
I have an actual life.”
© 2010 Solari Communication. All rights reserved.
- 77. The Trail Ahead
The State of Social Media
Understanding Social Media
The Rules of Social Media
How Communication Is Affected
The Future of Social Media
© 2010 Solari Communication. All rights reserved.
- 78. Aviation Supplies & Academics
An internal wiki
© 2010 Solari Communication. All rights reserved.
- 91. 92% of employees at Motorola are
engaged in social media
© 2010 Solari Communication. All rights reserved.
- 95. Normal turnover rates for retail
employees is 40–60%.
© 2010 Solari Communication. All rights reserved.
- 96. Turnover rates for those employees
engaged on Blue Shirt Nation is only 8%.
© 2010 Solari Communication. All rights reserved.
- 114. Never once during the two-minute video
did Mr Doyle look into the camera.
© 2010 Solari Communication. All rights reserved.
- 115. Which in no small way made Domino’s
completely change the recipe for its pizza.
© 2010 Solari Communication. All rights reserved.
- 120. Create a networking schedule
within your day.
© 2010 Solari Communication. All rights reserved.
- 121. Don’t get caught up in every conversation;
choose them wisely.
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- 130. Introvert: leave me alone so I can write.
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- 131. Hidden in the company.
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- 135. Extrovert:
this is my opinion and
this is how you should do this.
© 2010 Solari Communication. All rights reserved.
- 140. Facebook
© 2010 Solari Communication. All rights reserved.
- 141. “You hereby grant Facebook an
irrevocable, perpetual, non-exclusive,
transferable, fully paid, worldwide
license (with the right to sublicense) to…
© 2010 Solari Communication. All rights reserved.
- 142. (a) use, copy, publish, stream, store,
retain, publicly perform or display,
transmit, scan, reformat, modify, edit,
frame, translate, excerpt, adapt, create
derivative works and distribute (through
multiple tiers), any User Content you…
© 2010 Solari Communication. All rights reserved.
- 143. (i) Post on or in connection with the
Facebook Service or the promotion
thereof subject only to your privacy
settings or (ii) enable a user to Post,
including by offering a Share Link on
your website and…
© 2010 Solari Communication. All rights reserved.
- 144. (b) to use your name, likeness and image
for any purpose, including commercial or
advertising, each of (a) and (b) on or in
connection with the Facebook Service or
the promotion thereof. …
© 2010 Solari Communication. All rights reserved.
- 145. You may remove your User Content from
the Site at any time. If you choose to
remove your User Content, the license
granted above will automatically expire,
however you acknowledge that the
Company may retain archived copies of
your User Content.”
© 2010 Solari Communication. All rights reserved.
- 146. “The following sections will survive any
termination of your use of the Facebook
Service: Prohibited Conduct, User
Content, Your Privacy Practices, Gift
Credits, Ownership; Proprietary Rights,
Licenses, Submissions, User Disputes;…
© 2010 Solari Communication. All rights reserved.
- 147. Complaints, Indemnity, General
Disclaimers, Limitation on Liability,
Termination and Changes to the
Facebook Service, Arbitration, Governing
Law; Venue and Jurisdiction and Other.”
© 2010 Solari Communication. All rights reserved.
- 148. Trust
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- 149. The changes in communication
are profound.
© 2010 Solari Communication. All rights reserved.
- 150. Trust has shifted from leaders to peers.
© 2010 Solari Communication. All rights reserved.
- 152. The Trail Ahead
The State of Social Media
Understanding Social Media
The Rules of Social Media
How Communication Is Affected
The Future of Social Media
© 2010 Solari Communication. All rights reserved.
- 156. Introducing:
A YouTube-like video library
A Facebook-like social network
Social bookmarking service
Knowledgebase wiki
3-D virtual world for training
© 2010 Solari Communication. All rights reserved.
- 159. News
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- 160. Where people get their news
37% Online (up 6%)
29% National TV (down 5%)
27% Newspapers (down 5%)
Compared to two years ago
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- 161. Many young adults under 25 get no news
25% in 2000
34% in 2009
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- 164. Philadelphia Daily News
filed for bankruptcy
Minneapolis Star Tribune
filed for Chapter 11
Boston Globe
losing $1 million a week
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- 165. “Eight of the fifty largest daily newspapers
in the United States could cease publication
in the next eighteen months.”
Wall Street Journal (online)
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- 167. A final thought to consider:
© 2010 Solari Communication. All rights reserved.
- 168. Social media is here to stay.
It’s the wave of the future.
© 2010 Solari Communication. All rights reserved.
- 170. The Trail Behind
The State of Social Media
Understanding Social Media
The Rules of Social Media
How Communication Is Affected
The Future of Social Media
© 2010 Solari Communication. All rights reserved.
- 175. Thank you.
© 2010 Solari Communication. All rights reserved.
- 176. Rich Maggiani
Communication Consultant
STC Fellow
Solari Communication
137 Lost Nation, Suite 14
Essex, Vermont 05452
802.879.9330
rich.maggiani@solari.net
www.solari.net
www.solari.net/toward-humanity
Follow me on Twitter:
@richmaggiani
Invite me to connect:
www.linkedin.com/in/richmaggiani
© 2010 Solari Communication. All rights reserved.
- 178. Social media is not only here to stay.
It’s the tsunami of the present.
© 2010 Solari Communication. All rights reserved.