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SEO Obstacles, Opportunities and the Future 2010 Richard Deede [email_address]
What is SEO? ,[object Object],[object Object]
What is SEO? ,[object Object]
What is SEO? Paid Organic
Why is SEO Important? ,[object Object],[object Object],[object Object],[object Object],Position % of Clicks 1 42.10% 2 11.90% 3 8.50% 4 6.10% 5 4.90% 6 4.10% 7 3.40% 8 3.00% 9 2.80% 10 3.00%
How Do Search Engines Work? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do Search Engines Determine Rankings? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of an Organic Search Result Title Tag Meta Description
How Do We Improve Rankings? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technical Factors
Technical Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technical Roadblocks – Unreadable Content ,[object Object]
Technical Roadblocks – Unreadable Content ,[object Object],This page suffers from a lack of content in the eyes of the search engines.  What information is this page trying to convey?
Content Factors
Content Optimization – Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Issue – Unbranded Keywords ,[object Object],This page for the Audi Q7  SUV  is extremely minimal and void of any valuable unbranded keywords.
Optimized Content – Unbranded Keywords ,[object Object],Note the use of the word Sedan in key areas throughout the page.  This page is ranking #4 on Google for the term Sedan making it the highest listing for any car manufacturer.
Content Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Development
Offsite Optimization –  Link Building Once all on-site factors have been optimized, off-site optimization begins. This is the process of obtaining links from external sites pointing back to our web properties using the keywords we wish  to target.
Offsite Optimization –  Link Building Links are the foundation of the Google algorithm Constantly evolving  Time Intensive Hugely beneficial Site A Site B Link Vote
The Future of Organic Search
Real-Time Search ,[object Object],[object Object]
Mobile Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary
Key Take Aways ,[object Object],[object Object],[object Object],[object Object]
Thank You

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SEO 101: Obstacles, Opportunities and the Future

Notas do Editor

  1. Buying Links vs. natural
  2. Pushing results Down, optimize all of your assets, which is putting increased emphasis on more then just the typical web site optimization
  3. Search engines adapting their results to fit smart phone users. Your site structure and content should reflect these changes if you want to be successful in this changing market.
  4. Neglect and regret – If you don’t do tech optimization, your keywords wont be found, if you don’t choose the right keywords, the tech doesn’t make a difference Stay Informed – make sure to stay abreast of the latest trends and technology or risk missing out on opportunities