The Filipino Street Games is a cultural Treasure cherished by generations of Filipinos. In the age of Modern technology & high-tech game gadgets, Magna Kultura Foundation advocated the revival of the Games of our heritage among the new generation. It bonds children and adults. It enlivens communities, at the same time, it created livelihood opportunities at the grassroots. It is both social and cultural entrepreneurship. FOR MORE INFORMATION, CONTACT: Dickie Aguado, Magna Kultura Foundation Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun) Direct Line No.: (632) 514-5868 Email Address: kulturapilipinas@gmail.com

1. Engaging Communities Through
Traditional Filipino Sports

2. The advent of information technology has
ushered high-tech gadgets and computer games
that has fascinated children and even adults.
Computers and game gadgets are mostly played
indoor, with less outdoor physical activity and
bonding among neighborhood friends.
In many urban and rural areas, however, a great
majority of Filipino children still find time to play
outdoor indigenous games with their
neighborhood friends, as most of them are still
unable to own expensive high-tech gadgets.
Unlike children who grew up playing in the
streets, some grew up with modern technology
don’t have “kababata” in their neighborhood,
as their friends are contacted within the virtual
scenario, “ka-Chat” at “Friendster” or “Yahoo
Messenger”. Children need to have physical
outdoor activity with real friends.

3. THE PROBLEM OF LARONG PINOY’S
DETERIORATION IN THE COUNTRY
FACT IS: Unlike Western sports (i.e. basketball), playing
Larong Pinoy game ends in the street because there
is no venue for further competition.
As soon as children reaches the age of 10 years old,
they switch to sports available in schools & barangays.

4. While Filipino street games have been organized seasonally in the past by
government organization’s and private commercial enterprises, the Games has
never been sustained and revived to its once popular stature.
Currently, no government or private entity has established a legitimate organization
for Larong Pinoy. Furthermore, our country does not have School for Larong Pinoy,
unlike sports training clinics that have propagated for western sports.
Yet, it is a fact that Larong Pinoy has a strong equity that encompasses generations of Filipinos:
from today’s living elderly citizens, to parent & adults, as well as youth & toddlers.
This document presents an advocacy to revive the games of our heritage, with the establishment of
a sports infrastructure to re-institutionalize these with a sports curriculum in schools and barangays.
Magna Kultura Foundation lends the same expertise pioneered in well-known grassroots programs in
the 90’s, such as the MILO Sports Clinics, Bear Brand Kite Festival & other government projects.
At the turn of Y2000, Magna Kultura focused on advocating Filipino Games as a tool for instilling
patriotism among the new generation of Filipino youth. On September 2008, the Department of
Education issued an Official Circular Memorandum that endorsed Magna Kultura Foundation to
demonstrate Larong Pinoy in schools. From there onwards, Magna Kultura became the chief
advocate for the propagation of the Filipino Games, with bonafide sports training curriculum.
BUHAYIN NATIN LARO NG LAHI. ITO ANG LARO NG MGA PINOY.

5. ITO ANG LARO NG MGA PINOY.

6. ITO ANG TUNAY NA LARO NG MGA PINOY.
The Filipino Games are timeless. It is still well-loved and
cherished by many, as it is part of our heritage. Larong
Pinoy’s popularity encompasses not only the youth, but
adult and elderly generation as well. It’s a timeless
cultural treasure.
The games are still being played in urban & rural
communities, by a majority population who have no
access to high technology. The games are still taught in
public schools. A majority of adults and elders would like
to pass on the fun tradition to make the new generation
experience the fun of being truly Filipinos.
IPAKILALA NATIN ANG MGA
LARO SA BAGONG KABATAAN.
In an effort to revive this cultural treasure, Magna Kultura
created an infrastructure for Larong Pinoy with a sports
training school and a systematized tournament.
Outreach sports clinics were conducted by Magna Kultura
coordinating with schools and barangays, to impart the
game mechanics and the official tournament rules.

7. In Y2008, the Department of Education
(DepEd) issued a Circular Memorandum
authorizing Magna Kultura Foundation
to teach the Traditional Filipino Games
in public schools, implementing sports
training in Physical Education Classes.
Since then, Magna Kulltura became
the chief proponent of Larong Pinoy in
the Philippines, as advocate in the
revival of the Games of Heritage
in the mainstream of society.
Larong Pinoy Advocacy Site:
http://palarongpinoy.multiply.com
WikiPilipinas Article:
http://en.wikipilipinas.org/index.php?title=Filipino_
Traditional_Games

8. The main advocacy goal is to instill fundamental values
among the new generation of youth.
LARONG PINOY OUTREACH PROGRAMS GOALS:
1 To INSTILL PATRIOTISM and love of things that are Filipino.
2 To make it a vehicle for BONDING AMONG YOUTH AND PARENTS/ELDERS.
3 To ENLIVEN COMMUNITIES by bringing back the fun in neighborhoods.
The Traditional Filipino Street Games provides children activities
that are easy to play, using materials that are easy to produce.

9. In addition to the significant values of culture & tradition, the Larong Pinoy
program promotes healthy lifestyle and active outdoor play among children
in schools and barangays.
Larong Pinoy promotes PHYSICAL (exercise), SOCIAL (camaraderie) & EMOTIONAL (fun &
shapes character) activities through outdoor activities. The physical & health benefits of
outdoor play are obvious, yet the social and personal benefits are equally as important.
LARONG PINOY PROMOTES
 Social Development thru interaction with other children or adults.  Problem solving skills.
 Emotional & Physical development.  Eye-hand coordination.
 Creativity by stimulating a child’s imagination and cognitive skills.  Self -entertainment.
 Development of fine and large motor skills.

10. THE PLAN

11. LARONG PINOY
REVITALIZATION PLAN
To re-institutionalize Larong Pinoy back in the mainstream,
what is vital is a visible SPORTS INFRASTRUCTURE.
PLAN
To make Larong Pinoy relevant, first and foremost, an awareness for the game
mechanics must be taught among children, in schools and communities.
Secondly, there must be a venue for competition, where
players can demonstrate their skills.
Finally, a sports marketing enterprise must be built around the games.
An enterprise that can be beneficial and/or profitable for “mobilizers”,
whether it be through tournament prizes or marketable goods.

12. LARONG PINOY
REVITALIZATION STRATEGY
VITAL TO BUILDING A SPORTS
INFRASTRUCTURE FOR LARONG PINOY ARE:
 SPORTS CLINICS  SPORTS MARKETING &
& TOURNAMENTS SPORTING GOODS TRADE
 LARONG PINOY SPORTS CLINICS  LARONG PINOY FEDERATIONS
Training Schools implemented in schools & in Creation of sports clubs in schools and barangays,
Barangays, with sports instructors, standard curriculum. as well as, federations in cities/municipalities; to
coordinate for sustainability of activities.
 LARONG PINOY SPORTS TEAMS
Creation of legitimate Larong Pinoy teams in schools  SPORTING GOODS ENTERPRISES
and barangays, with appointed trainers and coaches. of Larong Pinoy Toys & Equipment
Connecting local distributors (i.e. from Divisoria)
 LARONG PINOY COMPETITONS to make toys available among school bookstores
A tournament similar to UAAP or NCAA, where teams and barangay sari-sari stores; that would allow
could be recognized for demonstrating skills excellence. traders to earn modest income.
A VISIBLE INFRASTRUCTURE WILL ATTRACT PUBLIC INTEREST, AS WELL AS PRIVATE COMPANIES.

13. IN SUMMARY
TWO (2) EFFORTS VITAL TO
RE-INSTITUTIONALIZE LARONG PINOY
THE LARONG PINOY SPORTS MARKETING
SCHOOLS & TOURNAMENTS
& & SOCIAL ENTERPRISE
TO BE HELD IN SCHOOLS & BARANGAYS, WITH TO BE CONDUCTED BY COMMUNITY ADVOCATES
PARTICIPATION OF TEACHERS, LGUs, AND WITH THE PARTICIPATION OF LOCAL SARI-SARI
COMMUNITY HOME-OWNERS ASSOCIATIONS. STORES AND OTHER SECTORS IN CITY-DISTRICTS
While promoting the CLUBS WILL BE ESTABLISHED INthe
LARONG PINOY SPORTS revival of Larong Pinoy,
two efforts conducted side-by-side ENTERPRISE
SCHOOLS & COMMUNITIES, WITH A SOCIAL will benefit
theGEARED TO SUSTAIN government and trade.
academe, local ACTIVITIES & FUNDING.

14. THE VALUE OF A SPORTS INFRASTRUCTURE FOR LARONG PINOY
A VISIBLE INFRASTRUCTURE WILL STRENGTHEN LARONG PINOY
AND GIVE PEOPLE FAR-REACHING ASPIRATIONS.
Training the youth, enlivening and regenerating inner city neighborhoods; encouraging active citizenship;
developing a dynamic and committed citizens who believe in our goals, and implement the project along
with a community enterprise that provides livelihood in order to sustain the program in communities.
The infrastructure addresses sports development and social goals with a sustainable way, beneficial to
provide materials, training support and social enterprise to maintain funding in local communities.
TRAINING TOURNAMENTS SPORTS CLUBS SOCIAL ENTERPRISE
SCHOOL To hold inter-school and inter- to mobilize active to conduct livelihood build
for youth & teachers, barangay, for exhibition of skills participation of youth & around the sports, to support
on-campus & in learned and camaraderie adults, and sustain the club and activities in
barangays among organizations programs in schools and in barangays.
communities
Our society has come to recognize that healthy activity can nurture social regeneration, integration
and crime reduction. With such a diverse portfolio, the Larong Pinoy Program has the capacity to
reach all sections of the community and connect with the people to transform people.

15. PART ONE
SCHOOL CLINICS
& TOURNAMENTS

16. SCHOOL CLINIC & TOURNAMENTS
Establishing the 1st Ever School for Laro ng Lahi
and a Legitimate Inter-City Schools Competition

17. SPORTS CLINICS IN SCHOOLS AND BARANGAYS.
The “Eskwe-Laro” provides game  Individual Game Instruction
 Synchronized Group Movement
instructions with scientific drills.
 Group Clustering

18. TRAINING SCHOOLS & PLAY CAMPS
Training schools are conducted in schools and barangays with Dep-Ed approved training curriculum.
 Trainings are given to School P.E. teachers
and Barangay sports coordinators, building
capacity to sustain training students and
participants.
 Training for children with ages 5 to 15 years
old with instructions on game play
mechanics and procedures for
 Scientific drill exercises executed to train kids
in proper posture & movements

19. Outreach Tours conducted in Schools
and Barangays since 2007

21. TOURS WERE ALSO CONDUCTED IN LOCAL INTERNATIONAL SCHOOLS

22. SCHOOL OUTREACH PROGRAM PLAN
Schools & Barangays are given FREE GAME MATERIALS.
GAME KIT consisting of:
SCHOOLS RECEIVE THE FOLLOWING:
1) Game Instruction Booklets
 Training Manuals and Syllabus for Classroom & P.E. classes
2) Larong Pinoy Game Equipments
 Game Equipments and Tournament Materials
3) Permanent playground markers
 One-Day Trainer’s Training Skills Transfer for Teachers
Schools campuses are provided with ground
markers for school children to use. The ground  One-Day Larong Pinoy Clinic for Students
markers will be permanently painted in the
playgrounds and playing courts.  Weekly Monitoring during P.E. class session for 5 weeks

23. SCHOOL & BARANGAY COMPETITIONS
TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS.
Intramurals are conducted in schools & barangays to determine to official contenders;
And, Larong Pinoy competitions are held among the teams in city-districts.
 School Intramurals  Barangay Games
 Inter-School Tournaments  Inter-District Competitions
An avenue for the A venue for
camaraderie and
Filipino youth to
inter-action among
demonstrate their skills. schools & barangays.

24. Conducted in schools & barangays using the
Official Tournament Rules & Regulations
developed by Magna Kultura, which was
approved by the Department of Education

25. By invitation, numerous corporations have also requested
Magna Kultura to conduct Larong Pinoy Sportsfests for
their employees --- even for the summer of 2011.

26. Since 2008, Magna Kultura continues to conduct
street games in the barangays of Metro-Manila.
The Barangay Outreach Photos could be viewed at
http://palarongpinoy.multiply.com

27. PART TWO
LARONG PINOY CLUBS
& COMMUNITY ENTERPRISE

28. PROGRAM SUSTAINABILITY THROUGH
SOCIAL & CULTURAL ENTREPRENEURSHIP
Larong Pinoy Sports Clubs will serve as the coordinating council in communities to  manage citizens
participation,  continuity of activities and  propagation of a the livelihood enterprise, in order to
ensure sustainability of the program in areas visited by Magna Kultura and Metrobank Foundation.
The LARONG PINOY SPORTS CLUBS in will be managed by local citizens who will:
 Facilitate and monitor all Larong Pinoy activities in their area;
 Create community enterprise with livelihood income streams.
The SPORTS CLUB is key to the establishment of a sports infrastructure.
While membership to the club is composed of kids and neighborhood adults, the club
management is composed of youth leaders and civic individuals in the district-barangays.

29. CLUB MEMBERSHIP
 Membership is open to children from ages 4 to 15 years old
 Membership will also cater to young adults & parents in schools communities.
Youth and adults will receive membership certificates, and will entitle them to participate in the activities and avail of
the benefits under the Larong Pinoy program. The Club certificates or I.D. cards could be used by members to avail of
discounts & benefits among local trade participating in the program, i.e., in retail stores, fast food outlets or any
participating commercial establishments.

30. CLUB FRANCHISE
The Clubs will be operated like a franchise.
Club franchise will be awarded a Council of local advocates
composed of the district’s school PTA & the Sangguniang
Kabataan. The franchise will allow the clubs to:
 Operate under the Larong Pinoy sports infrastructure of
activities and events
 Receive workshops on sports development and
management of livelihood enterprise.
The Club Council will manage the community
livelihood enterprise that will be operated in the
district, built around the Larong Pinoy program. The
Club’s goal is to achieve financial stability through the
livelihood enterprise, in order to sustain the
programs and activities with less external subsidies.
CLUB COUNCIL
 Magna Kultura will conduct a comprehensive training
of Club Council members and create a secretariat
pool to facilitate activities in the locale
 Creation of comprehensive sports development
programme for the district
 Development of community enterprise built
around the program.

31. THE VALUE OF THE SPORTS FRANCHISE AMONG CLUBS
The sports franchise will authorize local clubs to operate under the Larong Pinoy system. Local
clubs will be looped-in to the Larong Pinoy system which will allow interface with other cities.
The Larong Pinoy Franchise will give local Clubs the following benefits:
SPORTS CLINICS & TRAINING OF LOCAL TEAMS
 To receive seminars, manuals, and updates for running Larong Pinoy
 Free Clinics for members in their district-barangays
 Certificates of clinic participation and Club membership I.D.’s for members in the locale.
(Note: the I.D.’s could be used during local and national promos)
PARTICIPATION IN TOURNAMENTS
 Participation of local teams in Inter-District Competitions in the Philippines
 Monitoring of locally held tournaments with entitlement of team progression in regional
tournaments
LIVELIHOOD ENTERPRISE
 Authorization to conduct Larong Pinoy promotions in stores & neighbourhoods
 Provision of promo items and merchandising materials;
 Supply of Larong Pinoy toy items at wholesale prices to allow club income;
 Financial instruments - i.e. receipts, sales order forms, inventory materials, etc.
The clubs will be supervised by Magna Kultura Foundation with
regular administration management and monitoring system, both
for the sports activities and the livelihood program.

32. SOCIAL ENTERPRISE
Providing Livelihood in Communities to sustain local clubs.
A community enterprise built around the Larong Pinoy Program
to make the project/activities sustainable in the areas.
THE FOLLOWING BUSINESS WILL BE GENERATED IN CITY-DISTRICTS:
 Loading of Larong Pinoy Toy items among local sari-sari stores & groceries
 Brand promotion & direct selling of corporate sponsor’s products

33. SOCIAL PURPOSE ENTERPRISE
Creative Financing Though Cultural Entrepreneurship
Our aim is to build local capacity of sports club to sustain Larong activities in the locale. Magna Kultura
will train citizens in managing operation in social entrepreneurship skills, in managing data-base and
finance.
The Social purpose enterprise will be built around vending of official Larong Pinoy game items sold
through officially designated outlets and vendors in district-neighbourhoods. Larong Pinoy Sports Clubs
will be given sports franchises with opportunity to conduct social purpose enterprise in In every district-
barangays.
COMMUNITY ENTERPRISE PROCESS
1st : Larong Pinoy Club coordinators will be trained in marketing and management of the community
enterprise. They will be oriented in dealing with local stores and vendors.
2nd : Local stores and vendors in district-barangays will be given invitation brochures with brief summary
of the advocacy, and an application form to join the enterprise. Then, All prospect stores and
vendors will be given an orientation session on the business and process.
 Local coordinators assign to facilitate loading and merchandising of Larong Pinoy items
 Profits earned are ploughed to the local Sports Club
 Governance of finance will be under supervision of Magna Kultura Foundation

34. ORGANIZING COMMUNITY ENTERPRISES
With local volunteers coordinating in district areas, Magna Kultura activates retail outlets in
neighbourhood to sell livelihood product items, i.e. Larong Pinoy toy items.
Magna Kultura organizes the community enterprise:
MERCHANDISING PLAN / ITEMS
Stage in the process that covers the finalization of products to be sold, printing lay-out of logo designs for each
item, designing of each merchandising materials, and production/packaging of products and merchandising
items.
RETAIL STORE COORDINATION / ACTIVATION
Marketing stage of the program in target areas; securing of permits to operate, person to person
cascading amongst retail outlets by Larong Pinoy sales forces, merchandising stage.

35. ORGANIZING COMMUNITY ENTERPRISES
MERCHANDISING PLAN / ITEMS
• Identification of products to sell
• Setting Product pricing
• Distribution of merchandising materials
i.e. leaflets & streamers
RETAIL STORE COORDINATION / ACTIVATION
• Sell-in engagement of local stores in barangays.
• Cascading awareness in communities.
• Activating localized promotions in the area
• Launching of sales promo to push sales

36. SOCIAL MOBILIZATION & LIVELIHOOD
LARONG PNOY CLUB YOUTH VOLUNTEERS WILL CONDUCT GAMES IN BRGYS,
AND IMPLEMENT LIVELIHOOD SELLING AMONG LOCAL STORES & VENDORS
Local volunteers are mobilized in district-
barangays, conducting house-to-house visits
and store-to-store coordination covering a
2-kilometer radius to promote the activities.
 Volunteers will conduct trade relation efforts
among sari-sari stores to explain the on-going
promotion in the district.
 Volunteers will conduct and arbitrate street
games in their barangays, motivating street
teams to use the game stubs.
 Volunteers will load sari-sari stores with
Larong Pinoy Toys --- earning livelihood for
the stores and for the Brgy Volunteers of the
Larong Pinoy Clubs.

37. STAGE 1 : RETAIL STORE COORDINATION
1. Coordination process will take place for three (3) days per venue.
2. Coordinators deployed per venue is at five (5) pax.
3. Each coordinator will carry a sample kit shown to retailers.
 Mini-Sales Manuals are carried by local coordinators and presented to sari-sari
stores, containing a brief description of the Larong Pinoy activity & livelihood,
the list of items for sales, and a price table
 Stores will also be given brochures with profit story, and a description of the
community engagement program.
STAGE 2: MERCHANDISING & LOADING ITEMS
1. Leafleting will conducted to inform students about the toys being
sold at sari-sari store.
2. Official participating outlets will be provided with a Larong Pinoy
Toys bulletin posters.
3. List of toys to be sold; sipa, trumpo, yoyo, kites, plastic kickball, piko
pamato, marbles, tin cans for patintero, etc.
Participating stores become partners in the livelihood program
under the local Larong Pinoy Club Chapter.

38. RECAP
THE GAMES BECOME A COMMUNITY ENGAGEMENT VEHICLE THAT
MOBILIZES CITIZENS TOWARDS ACTIVE INVOLVEMENT, AT THE SAME TIME
GENERATING LIVEHOOD AT THE GRASSROOTS.
 REVIVAL OF THE GAMES OF OUR HERITAGE: PROMOTING PATRIOTISM, FAMILY
BONDING & ENLIVENING COMMUNITIES.
 PROMOTING ACTIVE PLAY AMONG THE YOUTH, PROMOTING COMMUNITY BONDING.
 MOBILIZING THE BARANGAY VOLUNTEERS TO IMPLEMENT A LIVELIHOOD PROGRAM
INVOLVING LOCAL STORES AND VENDORS.

39. On several occasions, Magna Kultura has been featured on the leading television networks;
discussing the advocacy, the game mechanics, and the organization’s plans to make it
relevant in modern society among the new generation of Filipino children.

44. SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURA
CONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.
LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL.
 The MILO Summer Sports Clinics  The MILO Club
 The MILO B.E.S.T Basketball Tournaments  The Bear Brand Kite-Flying Festival
 1998 June 12 Grand Centennial Parade  The Annual Milo Marathon
(at the Luneta Grandstand and Roxas Boulevard)
TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERE
TRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT IS
STILL BEING ENJOYED BY MANY FILIPINO CITIZENS.

45. COMMUNITY ENGAGEMENT PROCESS
In launching programmes, Magna Kultura networks with key stakeholders
in cities for civic action and achieving social transformation goals.
COMMUNITY-BASED SECTOR-BASED ACADEME-BASED
Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities
Sangguniang Kabataan
Worker Groups & Cooperatives Arts & Cultural Organizations
Home-Owner’s Associations
Community Youth & Adult Groups Local Transportation Service Groups
Local Clubs & Civic organizations
Church & Faith-based Organizations Small Retail Stores & Community Vendors
MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION.
Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development.
ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING
IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND
MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

46. Magna Kultura Foundation is an education-for-development NGO geared towards
improving the lives of Filipino communities by building capacities of civic and sector
groups, providing cultural, educational and social entrepreneurial skills.
Magna Kultura is dedicated to the vision of a better Filipino society made possible
by a citizenry empowered to conquer poverty in their lives and their communities.
We make use of social marketing and communication arts to foster hope;
To create a community of advocates and build an ecosystem for transformation.
To realize this vision, Magna Kultura teaches basic communication skills
that enable ordinary Filipinos at the grassroots level to better articulate their
needs and aspirations and participate more actively and productively in
activities aimed at improving their lives and that of their communities.
TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.

47. An Education-for -Development organization.
Magna Kultura Foundation, Inc. is a non-stock,
non-profit organization duly registered with the
Securities and Exchange Commission on the
2nd of June, 2003, with Company Registration
No. CN 200312428.
MEMBERS OF THE BOARD:
• Dr. Lloyd D. Espiritu , BOARD MEMBER
• Manuel D. Montealegre, BOARD MEMBER
• Roberto Dimayuga, BOARD MEMBER
• Leslie N. Noble, BOARD MEMBER
• Ma. Carenina T. Aguado, BOARD MEMBER
• Atty. Ditas Lerios, BOARD SECRETARY
• Ricardo Miguel A. Aguado, EXEC. DIRECTOR
MAIN OFFICE
MAGNA KULTURA FOUNDATION, INC.
San Juan City, Metro-Manila
Philippines