Creating a social media plan may seem daunting but following this easy guide should lead you to success

2. BY MARK SCHAEFER
As seen in:

3. When I work with
businesses, there is
often an enthusiastic
attitude about
moving on to the
social web but...

4. ...confusion
about how
to actually
get started!

5. Hereʼs a 10 step
overview on how
to move ahead.

6. 1. YOU CANNOT HAVE A
SOCIAL MEDIA
MARKETING STRATEGY
WITHOUT FIRST HAVING A
COMPANY MARKETING
STRATEGY

7. I know this
sounds basic but
most companies
don’t have a
marketing
strategy!

8. Here is a trick to
see if you truly
have a marketing
strategy...

9. CAN YOU FINISH THIS SENTENCE:
“ONLY WE …”

10. 2. ASSESS THE COMPANY
CULTURE

11. You might be
wondering what
the company
culture has to do
with social media
success...

12. IN A WORD,
EVERYTHING…

13. If your company
is uptight and
conservative,
your social media
presence will be
uptight and
conservative.

14. If you are open
and customer-
oriented, your
online personality
will come across
that way too.

15. Look at the role
of IT, legal, HR
and company
leadership in this
journey...

16. ARE THEY READY
TO BE PUBLISHERS?
ARE THEY READY
TO ENGAGE WITH THE PUBLIC?

17. 3. SOCIAL MEDIA
LEAD TEAM

18. If you are
in a large
company...

19. I would recommend creating
a team of leaders to oversee
the progress of the initiative

20. ...and address problems as
they emerge.

21. This is also an
opportunity for
education and to
promote internal
successes.

22. 4. SOCIAL MEDIA
POLICY
every companyneeds one!
rv

23. This provides the
groundrules and
sets expectations
of employees
interactions and
engagement.

24. It should also
provide a
detailed action
plan if something
goes wrong.

25. 5. IDENTIFY SOURCES OF
RICH CONTENT

26. Content is the
catalyst for
business benefits
on the web

27. BUT

28. Not all content is created equal.

29. Facebook posts or
LinkedIn updates
probably aren’t
going to cut it. You
need something
deeper. You need
rich content.

30. This means a blog,
a podcast, a video
series, or perhaps
a combination.
What might work
best in your
company culture?

31. 6. CONSIDERING
SOCIAL MEDIA
MEASUREMENT

32. ASK YOURSELF THIS:

33. “If we meet in this room a
year from now and you are
telling me how successful
our social media marketing
effort has been… what
would have happened?”

34. Then, it is up to
you to find
indicators in your
data that
demonstrate
progress toward
those goals.

35. AND PLEASE...

36. Not everything
can be
measured by
something you
stick on a
spreadsheet!

37. 7. DEVELOP A SOCIAL MEDIA
NETWORK STRATEGY
are you doing this?rv

38. If you want
your content
to IGNITE

39. You need to AGGRESSIVELY build
your network of people who will
share your messaging.

40. MOST

41. COMPANIES

42. DO NOT

43. DO THIS!

44. 8. INFORMATION
ECO SYSTEM

45. Only now are we
beginning to look at
the actual platforms
we need to populate
— where will we
post our rich
content, where
will we engage?

46. Choosing the right platforms is a very
important decision because most
companies don’t have the resources
to be everywhere and do it well.

47. While it may
seem natural to
immediately
migrate to
Facebook

48. ...Twitter

49. ...or YouTube

50. Don’t overlook
other sites and
even industry
-specific
platforms.

51. Newer options
like Pinterest and
Snapchat are
also delivering
real business
value.

52. WELL, THAT SHOULD
GET YOU STARTED!
WHAT DID YOU THINK?
WHAT DID I MISS?

53. If you would like to delve
deeper into this content please
visit: bit.ly/schaeferblog

54. GET THE SENSATIONAL NEW
BOOK FROM BEST-SELLING
AUTHOR MARK W. SCHAEFER
HTTPS://AMAZON.COM/DP/0692372334/REF=CM_SW_R_TW_DP_X_..TXXB9R33YX0BUY ON AMAZON

55. THIS SLIDEDECK WAS PRODUCED BY
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