Google is a search engine company founded in 1998 by Larry Page and Sergey Brin. It has grown rapidly and now offers over 60 products and services beyond its core search engine, including Gmail, Maps, YouTube, and Android. Google's mission is to organize the world's information and make it universally accessible. It continues focusing on innovation and the user experience.
12. Rapid growth since incorporation has triggered
a chain of products, acquisitions, and
partnerships beyond Google's core search
engine
13. Google’s
AIM
The Vision
To make search engines so powerful they would
understand "everything in the world".
The Mission
To organize the world's information and make it universally
accessible and useful.
The Focus
Google continues to focus on innovation and on the user
experience
14. IS GOOGLE IN THE RIGHT INDUSTRY ?
Let’s Analyze the Industry
16. Country Analysis
Country Users (Mn) Usage Growth
(2000-2007)
US 210.00 120.80%
China 162.00 620.00%
Japan 86.30 83.30%
India 42.00 740.00%
Brazil 39.15 682.8%
World 1173.00 225.00%
17. Google Products (>60)
Standalone Applications
AdWords Editor
Gmail Notifier
Hello Pack
Photo Screensaver
Picasa
Secure Access
GTalk
SketchUp
Desktop Extension
Blogger Web Comments
Browser Sync
Dashboard Widgets
Send to Phone
Toolbar
Communication &
publishing
3D Warehouse
Blogger
Calendar, Docs&
Spreadsheets
Dodgeball
FeedBurner
Gmail, Orkut
YouTube
Reader
Mobile Products
Blogger Mobile
Calendar
Gmail
News
iGoogle
Reader
Maps Mobile
Web
Search
Maps
Ride Finder
Analytics
Directory
Google Mini
SMS
Search Mash
Advertising
AdSense
AdWords
Audio Ads
Click-to-Call
Grants
TV Ads
19. Philosophy of Google
• Focus on the user and all else will follow.
• Fast is better than slow.
• Democracy on the web works.
• You don't need to be at your desk to need an answer.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn't good enough.
20. Uniqueness about Google
SEARCH
• Speed, Accuracy, Objectivity and Easy to use of.
• Fit between their technology and the consumer
behavior.
• Solved the scale up problem
• Positioned as “Fastest Crawling Technique”
• Keeps the search “Up to date”