Marketing involves creating and delivering value to customers through communication and managing customer relationships. It aims to deliver authentic content to audiences rather than propaganda. Effective marketing shifts from mass marketing to targeted strategies online. Social networking, blogs, microblogs, video/photo sharing, and chatrooms can increase a library's visibility, promote programs and resources, and connect users without needing real-time interactions. Networking in libraries involves developing contacts to advance work and careers through collaboration, sharing, and learning from each other. It builds on individual skills and facilitates exchanges to provide equal access to opportunities.
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Marketing and Networking for Libraries
1. Thomas Jefferson Information Center Marketing and Networking in Libraries & Information Centers REYSA C. ALENZUELA Director
2. What is Marketing? “Marketing is an organizational function and a set of processes for creating, communicatingand deliveringvalue to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” - American Marketing Association Thomas Jefferson Information Center
7. Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web.Thomas Jefferson Information Center
8. Web- based Marketing is the use of the web to advertise and sell products on the web. Thomas Jefferson Information Center
10. Social Networking A social networking site (SNS) is an online place where a user can create a profile and build a personal network that connects him or her to other users, create interest groups, post blogs, videos, music and other user- generated contents.